Visual Museum Experience: la formazione

Training course

Visual Museum Specialisation Course

Designing museum layouts and routes is both idea and creativity as well as technical and design skills. The Exhibit Designer deals with the design of all technical components of museum routes and temporary exhibition layouts, trying to harmonise his work with the curator's idea and the works of art in the best possible way. He also thinks about the conservation of the artistic and cultural heritage of the museum and seeks sustainable solutions suitable for the institution he represents. He is a professional who must have an excellent knowledge of the physical characteristics of light, colour, design techniques and tools as well as an understanding of the aesthetics of sources.
In recent years, the figure of the exhibition designer has become of fundamental importance for any curatorial project, especially with the advent of new forms of contemporary art, such as video art, multisensory installations and virtual tours. The experience, know-how and expertise of the museum designer are used not only for installations, but also in the service of communication, since in exhibition projects the ultimate goal is to communicate the message of the works of art to the visitor.
Having graphic dexterity and being able to draw by hand or through a PC is indispensable for realising projects and drafts.

Course in Virtual and Augmented Reality for Business

Experiencing spaces even before they are built has become an increasingly creative requirement thanks to the extraordinary potential of immersive reality that allows a spectacular and exciting view of spaces

In response to this growing need/requirement, a multi-stage training course was formulated to provide skills in the use of Augmented Reality and Virtual Reality as innovative tools for presenting one's projects by exploiting technologies from the world of gaming, in particular Unity 3D.

The course in Virtual and augmented reality for business will provide the skills to be able to transform 3D models created using Blender or other modelling software into augmented reality and/or virtual reality. Each participant will be able to generate AR and VR presentations on multiple platforms (Windows, Android, iOS)

Visual museum experience

COURSE PHASES

PROPEDEUTICAL LESSONS: texts + online platform
CLASSROOM PHASE: Blended, 72 hours classroom + 72 hours online
PROJECT WORK: realisation of a project following the outline provided by the teacher
MAX: 18 participants
CV DISTRIBUTION to companies nationwide

MAX. 18 PARTICIPANTS

Video CV realisation
Reworking and updating the CV for dissemination to companies in the sector at regional or national level

CERTIFICATES

Certificate of Attendance classroom phase.
Certificate of Project Work.

COURSE FEATURES

A UNIQUE PATH, Visual Museum + Virtual and Augmented Reality for Business

PROFESSIONAL OUTLETS

The Visual Museum Experience is dedicated to those who want to become proficient in the field so as to be able to practise their profession successfully, entering the market as freelancers, even on private commissions, spanning all sectors in which augmented and virtual reality is increasingly in demand, from gaming to interior design.

It is aimed at graduates and undergraduates in architecture, engineering, industrial design, design and related subjects; graduates and undergraduates in cultural heritage or graduates from the Liceo Artistico and Geometra high schools with related subjects and graduates from the Accademia delle Belle Arti (with basic knowledge of Autocad).

TRAINING COURSE

Visual Museum Specialisation Course

Designing museum layouts and routes is both idea and creativity as well as technical and design skills. The Exhibit Designer deals with the design of all technical components of museum routes and temporary exhibition layouts, trying to harmonise his work with the curator's idea and the works of art in the best possible way. He also thinks about the conservation of the artistic and cultural heritage of the museum and seeks sustainable solutions suitable for the institution he represents. He is a professional who must have an excellent knowledge of the physical characteristics of light, colour, design techniques and tools as well as an understanding of the aesthetics of sources.
In recent years, the figure of the exhibition designer has become of fundamental importance for any curatorial project, especially with the advent of new forms of contemporary art, such as video art, multisensory installations and virtual tours. The experience, know-how and expertise of the museum designer are used not only for installations, but also in the service of communication, since in exhibition projects the ultimate goal is to communicate the message of the works of art to the visitor.
Having graphic dexterity and being able to draw by hand or through a PC is indispensable for realising projects and drafts.

Course in Virtual and Augmented Reality for Business

Experiencing spaces even before they are built has become an increasingly creative requirement thanks to the extraordinary potential of immersive reality that allows a spectacular and exciting view of spaces

In response to this growing need/requirement, a multi-stage training course was formulated to provide skills in the use of Augmented Reality and Virtual Reality as innovative tools for presenting one's projects by exploiting technologies from the world of gaming, in particular Unity 3D.

The course in Virtual and augmented reality for business will provide the skills to be able to transform 3D models created using Blender or other modelling software into augmented reality and/or virtual reality. Each participant will be able to generate AR and VR presentations on multiple platforms (Windows, Android, iOS)

PROGRAM

Visual Museum Specialisation Course Programme

INTRODUCTION

The phases of an exhibition and curatorial project: from historical and archaeological exhibitions to contemporary art and multimedia exhibitions.
The relationship between curator and designer: analysing and getting to know the authors of an exhibition
The indoor/outdoor/permanent and temporary fit-outs: the work of the new fit-outs
The research department: analysis and knowledge of roles
Focus: archaeology exhibitions
Case Studies

FITTING TECHNIQUES AND TRENDS

Difference between Permanent and Temporary Exhibitions
The approach to the exhibition space: the historical place and the ideal place

The positioning of works in space: differences between archaeological, modern and contemporary art exhibitions
The visitor experience in contemporary art exhibitions
Case studies of fittings from recent decades
Conservation of works: light and temperature, insights into regulations

LIGHTING AND COLOUR

Light and colour in the museum space: elements of style and lighting technology.
Focus: Contemporary Art Exhibitions - Video Installations/ Virtual Exhibitions
Examples and case studies
Communicating with the space: being able to communicate the exhibition to the visitor

CLOSING PHASE

Classroom exercises
How to communicate the project
The communication department: analysis and knowledge of roles
Cultural events and shows: staging and design
Creation of an outfitting project. Design phases with revisions.

Virtual and Augmented Reality for Business programme

Introduction to immersive technologies: definitions, examples and areas of application.

Virtual Reality
Augmented Reality
Extended Reality
Evolution of Augmented Reality and Virtual Reality from the 1950s to the present: birth and spread of the first hardware devices.

The current hardware market. AR and VR devices: most influential factors for the spread of specific hardware.VR-related issues and solutions.Why invest. Excursus on the most successful AR and VR projects.

Static rendering and real-time rendering: similarities and differences.

Optimisation elements for real-time rendering

From the world of video games to the world of interior design. Unity3D and Unreal Engine: analysis of the interfaces and possible outputs of both software.Test live with VR visor and AR tablet

Practical exercise: realisation of a virtual environment from a dwg or pdf file using Blender.

Basic concepts: optimisation elements for real-time rendering:

what low-poly means
what are draw-calls
optimal characteristics of textures and materials

Unity 3D pt 1:

Introduction to the software and its interface.
Main differences with popular static rendering software
creation of a project folder

Unity 3D pt 2:

Import of architectural structure realised with Blender
Scene Creation
Importing Textures and Creating Materials
Main sources for CC0-licensed material

Unity 3D pt 3:

Difference between baked, real-time and mixed light sources;

Lighting Baking
Ambient occlusion: what it is used for and how to render it

Unity 3D pt 4:

Flycam Creation
Introduction to post-processing: when to use it.
Creation of a PC build for immersive experience.

Unity 3D pt.5: let's create our first smartphone app

Scripting in C#, project anatomy, basic scripting, online resources
Let us create a simple script to modify the scene at runtime.
Build & run on smartphones.

Unity 3D pt.6: creating an AR app

The package manager: how to add functionality to your Unity project
Test scene: download projects and resources from the web and include them in our project
Build on smartphones: device requirements, functionalities, limitations
Scene customisation.

Introduction to Web 3 and the Metaverse (metaverse, what why who)

What is the Metaverse: definition and history
What is multiuser and how it works
What is an avatar

The economy of the Metaverse:

Who and how do they make money in the metaverse?
How is it bought in the metaverse?
Overview of cryptocurrencies
Notes on Blockchain and NFT

Visits to the main existing Metaversi (with Visor): evaluation and comparison of different use cases and analysis of problems

Products and services we can sell in the XR Metaverse

BIM/CAD to VR
AR for marketing
XR for real estate

Business model and pricing: what works and what doesn't

Marketing in XR

what can be done now
what works (WebGL, AR filters, tools)
what will be possible in the future

VR

Avatars: analysis of the most common types
Immersive lecture (with visor): entering the IDI Multiverse and exploring a series of virtual rooms
Tour of virtual environments: technical tips and optimisation techniques for the realisation of immersive projects.

TEACHERS

Benedetta of Loreto

Founder and director of qwatz - contemporary art platform, Benedetta di Loreto is a curator, art historian and art advisor with over 15 years of experience in the field of contemporary art. After graduating in Art History from the Sapienza University in Rome, she specialised in France by attending the Curatorial Training Program at Le MAGASIN in Grenoble. Here she co-curated the project AIDS RIOT, artist collectives against AIDS, New York, 1987-1994. He has collaborated with important institutions and foundations such as the WPS1/MoMA in New York, the Pistoletto Foundation in Biella, the Baruchello Foundation and the MACRO Museum in Rome. She has written for magazines such as Tema Celeste, Arte e Critica, Cura Magazine, Flash Art and has worked as a lecturer in art and communication for private institutions. From 2007 to 2012 she was a consultant for the design company Adele-C in Milan. In 2015 she was elected among the 'top 100 creatives' of the Lazio Creativo programme. www.qwatz.it

John Francis Frascino

Giovanni Francesco Frascino is an architect and professor based in Naples.
Alongside his professional practice, he also has a keen interest in research. In addition to residential design, he is also involved in exhibition design, pavilions, eateries and product design. He remains active in university research by teaching courses, masters and workshops. In 2015, he designed the Italian pavilion at the Venice Biennale together with Vincenzo Trione. and still collaborates with leading curators on museum exhibition projects throughout Italy. He currently holds a contract in Milan for teaching an official course in DESIGNING SETTINGS at the Department of Communication, Arts and Media in the Faculty of Arts and Tourism at IULM.
Among the most significant exhibition projects: "AFFINITY gabriele basilico, mimmo jodice su alvaro siza" "EL SIGLO DE GIORGIO DE CHIRICO metafisica y architectura", the Valencia Biennial 09 "CONFINES pasajes de las artes contemporaneas".

TEACHERS

Ennio Pirolo

A graduate in Computer Engineering from the University of L'Aquila, he started his professional career first as a web programmer and later as a developer in the video game industry.
In 2016, together with Veronica Vecci, he founded AmbiensVR, a platform that brings Virtual Reality into the world of Architecture and Design, connecting gaming experience with the world of design.
Four years after the company's foundation, customers include Mediaset, Lube Cucine, eFM, LUISS.
Ennio currently holds the role of administrator and CTO at AmbiensVR, while at the same time dealing with VR training and programming.

Veronica Vecci

A graduate in Building Engineering-Architecture at the University of Bologna, she collaborated with several design studios before becoming co-founder of AmbiensVR, a platform that brings Virtual Reality to the world of Architecture and Design. The idea of exploiting VR and immersive technologies to help designers make their work easier to read came from a chat with a developer friend, Ennio Pirolo: together they realised that bringing gaming know-how into design could be the answer to a communication problem. Three years after the company was founded, they have clients such as Mediaset, Lube Cucine, eFM, LUISS.
Named one of the 10 Female Founders to Watch in Italy in 2018, Veronica Vecci currently holds the role of COO at AmbiensVR, working in parallel on VR training and 3D modelling.

TEACHERS

Luca Solazzo

Luca Solazzo was born in Rome, where he graduated in Architecture at La Sapienza University, with a thesis in Industrial Design entitled 'The places of pause in working environments'. In 2005, he obtained a Second Level Master's degree in Lighting Design. He dedicates himself to research and experimentation, participating in national and international design seminars, as well as in several architecture and design competitions, including the winning project "Ufficio Ideale" of the National Design Competition on offices of the future. Lecturer in architecture at La Sapienza University in Rome and Camerino University in Ascoli. He has participated in several television programmes on interior design, including "Case e Stili" (Alice TV channel) and "Work in Progress" (Sky TV channel). In addition to his freelance activities as a planner and project manager, he also works as a designer, designing and producing furnishing accessories, some of which are on sale in specialised shops. Many of his works have been the subject of publications in the main magazines of the sector including: l'Arca, Ottagono, Abitare, Inside Quality Design, Progetti, Ambiente Casa, Casa 99 Idee. He founded the Luca Solazzo Architettura e Design studio in 2000. He has collaborated for several museums on lighting and installations. He is currently active in the field of interior architecture and residential and commercial research and design, in Rome and throughout Italy.

TEACHERS

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Information updated to 01/08/2024

Document generated on 04/05/2024 up-to-date information on the training course are available online at this link: https://www.italiandesigninstitute.com/en/visual-museum-experience-idi/

www.italiandesigninstitute.com

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