It is experiencing a contemporary renaissance l'wall artincreasingly used to decorate domestic walls, turning them into real customised canvases.
The aim is to tell not just styles but stories, unique and fascinating
I murals represent a constantly evolving art form that allows living spaces to be personalised in a profoundly meaningful way. This trend not only celebrates individual creativity but also opens the door to new expressive possibilities, making each home a personal museum of stories and visions.
Once the exclusive domain of frescoes, today the wall decoration home through murals is becoming increasingly popular, offering a wide range of styles, from floral motifs to artist's geometries, from scenes of everyday life to symbols and allegories.
This trend represents a fusion of artistic tradition and the customisation of spaces housing, is revealing the infinite possibilities of the wall decoration.
Customisation at the heart of decoration
I murals represent the quintessence of customised decoration. In contrast to prefabricated wallpapers, which while offering elaborate decorations cannot guarantee absolute uniqueness, the murals are created ad hoc, allowing unprecedented customisation in terms of subjects and dimensions. This approach allows art to be adapted to the specific needs of the space and the personturning each wall into a unique work that reflects taste and personality.
A specially painted wall gives the room a precise connotation, dresses it with its own identity, recreates atmospheres and gives that space a unique dynamism.
Interior Street Art: a growing trend
Interest in murals is no longer limited to commercial environments or officeswhere the aim is often to impart a distinctive character to the interior. Now, this trend is also rapidly gaining ground in the residential decorationwith an increasing number of services dedicated to those who wish to bring this art into their homes. Many approach this art form driven by admiration for a specific artist or by theenthusiasm for a particular stylewhile others discover their passion through examples of murals that capture their imagination.
International outreach and Italian artists
Although in France and in other Latin countries the murals have long been a regular presence in private homes, in Italy this art form tends to be considered mainly for children's rooms. However, there are notable exceptions, with projects that embellish unique spaces such as niches or even parts of the ceiling, reviving the ancient tradition of fresco painting.
Among the Italian artists who stand out in this field is Gupicawhose work combines the design sensitivity with a solid background in mural painting acquired in Versailles, in France. Pictalab is another example of excellence, with its focus on striking murals and hand-painted wallpapers. Alexandre Benjamin Navet, known for his interventions in the Baccarat boutique in Milan, is a brilliant example of how murals can enriching commercial spaces with a contemporary artistic touch.
