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Fashion Events Manager online course

  • Course dates:

    22 October - 26 November 2024
  • Maximum number of participants: 25
  • Certificates awarded:
    • Certificate of Attendance Online Classroom Phase
    • Certificate of Project Work
    • Internship certificate

Fashion Events Manager online course

ONLINE

The Fashion Events Manager is a professional who manages and coordinates events in the fashion industry. This figure plays a key role in the organisation of fashion shows, collection presentations, brand launch events and other activities related to the fashion industry.

The responsibilities of a Fashion Events Manager may include the logistical planning of events, personnel management, coordination with designers, models, photographers and other industry professionals, budget management, event promotion and supervision of every aspect involved in the realisation of a successful event.

This role requires a combination of organisational skills, creativity, communication skills and a deep understanding of the fashion industry. Fashion Events Managers often work in collaboration with fashion companies, event agencies and other players in the fashion industry.

Programme

Fashion event planning

  • What is an event
  • When and why companies organise their own events
  • The professional outlets for an event manager;
  • How to organise a parade;
  • Event management strategic plan, concept design and creative brief definition;
  • Choice of location;
  • Analysis of innovative set-ups - video projections and immersive experiences;
  • Entertainment (catering, music, performances...);
  • The direction of events & the guest journey;
  • Importance of flower design and food and cake design in fashion events;
  • Who works in an event?
  • Importance in a fashion show of the styling and casting director;
  • Supplier Search
  • Analysis of historical brand events: from the Valentiniadi in Rome in 2007 to the Fendi fashion show at the Great Wall in SL in the desert (2023);

 

Instore events for consideration & traffic

  • Analysis of various in-store activations and various digital tools for client engagement, from the revival of the instore trunk show to the digital booth, various apps;

Budget and cost analysis

  • Project management (cost control, contract negotiation and final delivery);
  • ROI (return on investment in sales and editorial analysis);
  • Management of the artist, any summer and importance of the contractual part and permits;
  • Security for the public at events;
  • Safety for those working in events;

Marketing and Communication

  • Events as a fashion marketing tool;
  • Objectives, types of fashion events (fashion shows, open days, collab drops, press conferences, fashion shop openings) and measuring results;
  • The professional figures involved;
  • The briefing, event design and proposal;
  • The communication plan;
  • Focus on public relations and advertising;
  • The message and the art of storytelling;
  • The media in event communication: from the creation of expectation to the
  • maximising visibility, through to post-event retention;
  • Digital PR Management;
  • Communicating a fashion event: the figure of the Fashion Reporter.

Phases of the course

Course duration: 42 hours online

Propaedeutic phase
Classroom phase: 42 hours of online lessons
Project work
Classroom and project work certificate
150 internships nationwide
Revision + CV dissemination

Facilitations

Possibility of financing the enrolment fee Video CV editing and updating for dissemination to companies in the sector at the end of the training course in the candidate's region of preference.

How to apply

Fill out the information request form and we will contact you within a few days. In the selection of candidates the scholastic CV, work experience and motivational letter will be considered. It is possible and advisable to send a portfolio of previous works. The examining commission, considering these elements, will communicate the result of the selection and the admission to the Course by filling the application form.

Teachers

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Course partners

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Fashion Events Manager online course 

COURSE PHASES

Course duration: 42 hours online

Propaedeutic phase
Classroom phase: 42 hours of online lessons
Project work
Classroom and project work certificate
150 internships nationwide
Revision + CV dissemination

MAX. 25 PARTICIPANTS

Video CV realisation
Reworking and updating the CV for dissemination to companies in the sector at regional or national level

CERTIFICATES
  • Certificate of Attendance Online Classroom Phase
  • Certificate of Project Work
  • Internship certificate

COURSE FEATURES

The Fashion Events Manager is a professional who manages and coordinates events in the fashion industry. This figure plays a key role in the organisation of fashion shows, collection presentations, brand launch events and other activities related to the fashion industry.

The responsibilities of a Fashion Events Manager may include the logistical planning of events, personnel management, coordination with designers, models, photographers and other industry professionals, budget management, event promotion and supervision of every aspect involved in the realisation of a successful event.

PROFESSIONAL OUTLETS

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TRAINING COURSE

PROGRAM

Fashion event planning

  • What is an event
  • When and why companies organise their own events
  • The professional outlets for an event manager;
  • How to organise a parade;
  • Event management strategic plan, concept design and creative brief definition;
  • Choice of location;
  • Analysis of innovative set-ups - video projections and immersive experiences;
  • Entertainment (catering, music, performances...);
  • The direction of events & the guest journey;
  • Importance of flower design and food and cake design in fashion events;
  • Who works in an event?
  • Importance in a fashion show of the styling and casting director;
  • Supplier Search
  • Analysis of historical brand events: from the Valentiniadi in Rome in 2007 to the Fendi fashion show at the Great Wall in SL in the desert (2023);

 

Instore events for consideration & traffic

  • Analysis of various in-store activations and various digital tools for client engagement, from the revival of the instore trunk show to the digital booth, various apps;

Budget and cost analysis

  • Project management (cost control, contract negotiation and final delivery);
  • ROI (return on investment in sales and editorial analysis);
  • Management of the artist, any summer and importance of the contractual part and permits;
  • Security for the public at events;
  • Safety for those working in events;

Marketing and Communication

  • Events as a fashion marketing tool;
  • Objectives, types of fashion events (fashion shows, open days, collab drops, press conferences, fashion shop openings) and measuring results;
  • The professional figures involved;
  • The briefing, event design and proposal;
  • The communication plan;
  • Focus on public relations and advertising;
  • The message and the art of storytelling;
  • The media in event communication: from the creation of expectation to the
  • maximising visibility, through to post-event retention;
  • Digital PR Management;
  • Communicating a fashion event: the figure of the Fashion Reporter.

TEACHERS

Laura Buonocore

Communications Manager with over 20 years of international experience in the luxury and fashion sectors, I have developed strong skills in strategic marketing and brand management, and event organisation; I have previous experience managing diplomatic relations for the Ministry of Foreign Affairs in Italy and Tokyo. An energetic, curious, creative leader with a pragmatic and relational approach, I have created synergies and opportunities for the brands and teams I have worked with. Responsible for planning and executing 360º marketing plans, defining media and PR strategies, direct marketing and sponsorships with celebrities and influencers.

Simona Bertoli

Over 25 years of experience in marketing for companies in the luxury - fashion - design sectors. After working for Swatch Group, Samsonite and Christofle, she landed in the marketing department of the Binda Group (watches and jewellery such as Breil, Wyler Vetta, Moschino, Seiko, D&G, Kenneth Cole, Nike), where she has been Marketing Service Director for the last 7 years, being in charge of the following areas: media, PR, press office, events, web, social, e-commerce and market research. She is currently a freelancer, a consultant for SMEs in defining marketing objectives, KPIs and budgets, and in the implementation and execution of the marketing plan, as well as a lecturer in Marketing, Advertising and Organisation at IUAD (Istituto Universale di Arti e Design), Milan and Professor of Advertising at IED (Istituto Europeo di Design), Milan.

TEACHERS

Francesca Pazzagli

A graduate in Architecture, passionate about design and communication, she has been working for more than fifteen years as a creative and set-designer with a strong inclination towards communication. Always fascinated by people's ability to live and transform spaces with their daily actions and practices, careful observer and designer, she became Co-founder of Archivio Personale, a Set-Designs and Events Production studio, established in 2010 in Florence and currently based in Milan and Paris. The studio is characterised by its multi-disciplinary approach, with a visionary attitude, distinguished by its ability to mix its own identity with that of its clients in a continuous synergy; it has worked for well-known brands such as Gucci, Levi's, Durazzi and others like Max&Co and Baldinini, with whom it collaborated on the occasion of Milan Fashion Week 2023. Since 2010 he has been teaching at Fashion and Design Institutes.

Valeria Oppenheimer

Fashion is my great passion and the fil rouge of my career path. After walking the catwalks of half the world, I hung up my heels to move on to TV and radio as an author, correspondent and presenter of fashion programmes. I write for several fashion magazines and started Rai's first 'official fashion blog'. I teach "Web & Blog Publishing" and "Fashion Writing" at the Accademia del Lusso in Rome and Milan, I also collaborated with the course in fashion studies at La Sapienza University in Rome. For two years I was in charge of the fashion section of the Roma Web Fest dedicated to fashion films. I wrote and hosted as fashion reporter the RaiUno programme 'Top! Tutto quanto fa tendenza'. I work as a fashion consultant for TV and private companies, presenting evenings, fashion shows, festivals. Finally, I collaborate with the music TV station StandbyTv as a VJ, doing reports between Europe and the USA.

TEACHERS

TEACHERS

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Information updated to 03/04/2024
Documento generato in data 04/05/2024 up-to-date information on the training course are available online at this link: https://www.italiandesigninstitute.com/en/corso-per-fashion-events-manager-online/

www.italiandesigninstitute.com

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Tel. 02 87360638 - Freephone 800 136 0588 - Fax 02 87360069

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Milan (Italy)

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P.I. 10282190965
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[email protected]


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