Over 25 years of experience in marketing for companies in the luxury - fashion - design sectors. After working for Swatch Group, Samsonite and Christofle, she landed in the marketing department of the Binda Group (watches and jewellery such as Breil, Wyler Vetta, Moschino, Seiko, D&G, Kenneth Cole, Nike), where she has been Marketing Service Director for the last 7 years, being in charge of the following areas: media, PR, press office, events, web, social, e-commerce and market research. She is currently a freelancer, a consultant for SMEs in defining marketing objectives, KPIs and budgets, and in the implementation and execution of the marketing plan, as well as a lecturer in Marketing, Advertising and Organisation at IUAD (Istituto Universale di Arti e Design), Milan and Professor of Advertising at IED (Istituto Europeo di Design), Milan.
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