Fashion Events Manager online course

ONLINE

The Fashion Events Manager is a professional who manages and coordinates events in the fashion industry. This figure plays a key role in the organisation of fashion shows, collection presentations, brand launch events and other activities related to the fashion industry.

The responsibilities of a Fashion Events Manager may include the logistical planning of events, personnel management, coordination with designers, models, photographers and other industry professionals, budget management, event promotion and supervision of every aspect involved in the realisation of a successful event.

THE TRAINING COURSE

The Fashion Events Manager Course is a comprehensive training course for anyone wishing to enter the fashion world. It prepares participants to manage and organise events in the fashion industry, such as fashion shows, collection presentations, new product launches, trade fairs and other exclusive events.

In collaboration with:

Who is it addressed to?

The Fashion Events Manager Course is aimed at all those who wish to embark on a career in the organisation of fashion-related events such as fashion students, fashion professionals, stylists, image consultants, public relations officers and those who wish to start a business or freelance career as an events manager. The course is also aimed at enthusiasts and newcomers to the sector who wish to acquire specific skills in fashion event management.

What you will learn

Event Planning and Organisation
Event Logistics
Coordination of suppliers
Security and permits
Marketing and Communication
Customer Relations Management
Budget and cost analysis

Course program

Fundamentals of legal protection in the fashion industry
Intellectual property in the fashion world:
Difference between trade marks, patents, designs, copyright.
Importance of registration and preventive protection.
Practical examples of infringement of IP rights.
Fundamental contracts:
Licence agreements for the use of the trade mark.
Distribution and franchising contracts.
Legal aspects of production and outsourcing.
Digital protection:
Online brand protection: e-commerce, social media and marketplace.
Combating online counterfeiting.
Privacy and data use in the fashion industry.
Social responsibility and sustainability:
European and Italian regulations on sustainability and transparency.
Fair advertising (greenwashing).

Legal aspects in the realisation of fashion events
● Event contracts:
○ Contracts with suppliers, venues and sponsors.
○ Agreements on the use of images (model release).
● Content protection:
○ Copyrights on promotional materials and videos.
○ Music rights management and SIAE.
● Safety and public regulations:
○ Safety regulations for places of entertainment.
○ Privacy and guest data management.

Fashion event planning

What is an event
When and why companies organise their own events
The professional outlets for an event manager;
How to organise a parade;
Event management strategic plan, concept design and creative brief definition;
Choice of location;
Analysis of innovative set-ups - video projections and immersive experiences;
Entertainment (catering, music, performances...);
The direction of events & the guest journey;
Importance of flower design and food and cake design in fashion events;
Who works in an event?
Importance in a fashion show of the styling and casting director;
Supplier Search
Analysis of historical brand events: from the Valentiniadi in Rome in 2007 to the Fendi fashion show at the Great Wall in SL in the desert (2023);

Instore events for consideration & traffic

Analysis of various in-store activations and various digital tools for client engagement, from the revival of the instore trunk show to the digital booth, various apps;

Budget and cost analysis

Project management (cost control, contract negotiation and final delivery);
ROI (return on investment in sales and editorial analysis);
Management of the artist, any summer and importance of the contractual part and permits;
Security for the public at events;
Safety for those working in events;

Marketing and Communication

Events as a fashion marketing tool;
Objectives, types of fashion events (fashion shows, open days, collab drops, press conferences, fashion shop openings) and measuring results;
The professional figures involved;
The briefing, event design and proposal;
The communication plan;
Focus on public relations and advertising;
The message and the art of storytelling;
The media in event communication: from the creation of expectation to the
maximising visibility, through to post-event retention;
Digital PR Management;
Communicating a fashion event: the figure of the Fashion Reporter.

Seminar on integrating sustainability and innovation during fashion events

Job opportunities

The job opportunities for a Fashion Events Manager are very varied and extend to numerous areas within the fashion and event industry. Thanks to the constant growth of the fashion market and the increasing importance of events as a marketing and branding tool, professionals in this sector are increasingly in demand. Among the main job opportunities for those who have completed the training course are: Fashion Event Manager / Event Planner, Event Coordinator for Fashion Brands, PR Manager in the Fashion Sector, Fashion Show Producer, Event Marketing Manager, Event Production Assistant, Fashion Buyer for Events and Creative Director for Fashion Events.

Course Phases

Propaedeutic phase
Online Classroom Phase
Progetto in Partnership con Terenzi Communications

Facilitations

Possibility of financing the registration fee
Reworking and updating the CV for dissemination to companies in the sector at the end of the national training course.

Issued certificates

Certificate of Attendance Online Classroom Phase
Certificate of Project Work

The professional figure

This role requires a combination of organisational skills, creativity, communication skills and a deep understanding of the fashion industry. Fashion Events Managers often work in collaboration with fashion companies, event agencies and other players in the fashion industry.

Eccellente

Italian Design Institute ®4.4

Basato su 169 recensioni

Regina Grompone Fotografia

2 months ago

Ho seguito la Masterclass su Photoeditor&Visualstorytelling e devo dire che sono super soddisfatta della scelta. Sono una fotografa nel settore eventi e ritrattistica, è sempre importante saper comunicare con le immagini in ogni settore e con questo corso ho ampliato, approfondito e imparato ad avere una nuova visione di comunicazione. Non è solo un corso specifico di formazione, è anche un modo per mettersi a confronto in primis con i docenti, preparatissimi, seri ed aperti all’ascolto. Anche il personale del direttivo è molto presente, attento e disponibile ad ogni richiesta e informazione. Qui non solo impari, ma cresci!

Lorenzo Immacolato Masullo

2 months ago

Ho frequentato il corso in Fashion Photography e ho trovato questa esperienza molto formativa e stimolante che amplia la cultura sulla fotografia di Moda dal punto di vista teorico e pratico. I docenti sono molto preparati e amano realmente questo mestiere. Durante le lezioni pratiche ho avuto l'opportunità di scattare modelle professioniste che vengono da agenzie di Moda altamente professionali. Ringrazio questa accademia per avermi dato questa opportunità e anche di poter avere la possibilità di avere contatti con agenzie nel mondo del lavoro.

Camy Caranci

2 months ago

Ottima esperienza formativa dove ho trovato docenti molto professionali, la tutor Martina molto disponibile con noi, dei compagni di corso simpatici soprattutto bravi.. Come prima esperienza a Milano sono rimasta molto soddisfatta e colpita da questo Istituto che mi ha fatto conoscere nuove emozioni..
Ringrazio Italian Design Institute per questa esperienza.

Mariangela Molinari

3 months ago

Ho partecipato al corso di Wedding Flower Design e non potrei essere più soddisfatta della mia esperienza. Il percorso formativo è stato completo, stimolante e ricco di contenuti davvero utili. Anche lo stage è stato fondamentale: mi ha permesso di mettere subito in pratica ciò che avevo imparato e di acquisire una sicurezza che non pensavo di raggiungere in così poco tempo.

Grazie a questo corso e allo stage ho avuto l’opportunità di trovare diversi lavori nel settore in brevissimo tempo, cosa che non mi sarei mai aspettata. Mi sono trovata benissimo con l’organizzazione, i docenti e l’ambiente di apprendimento.

Consiglio questo corso a chiunque desideri entrare nel mondo del wedding: è un’esperienza formativa che apre davvero le porte al lavoro!