Master in UX Design

Blended

Training course

The Master's course in UX Design explores the fundamental concepts of User Experience, guiding students through research methodologies using analytical questionnaires and all forms of research to define personas and scenarios.
Through practical sessions, students will acquire advanced skills in the use of tools such as Figma, learning the creation of wireframes and their relevance to the design process.
The course will culminate in a phase dedicated to advanced prototyping and usability testing. Students will have the opportunity to directly apply their acquired knowledge by building functional prototypes and performing targeted tests to improve the user experience.
The entire programme aims to provide a solid theoretical foundation and practical skills essential to excel in the dynamic field of UX Design.

UX Design is not only limited to the aesthetic appearance of the product, but embraces a holistic view that includes usability, accessibility, performance and user-friendliness. The tools and methodologies used by UX Designers are varied and may include prototyping software, as well as user path mapping techniques, storyboards and user flows.

The ultimate goal of the UX Designer is to create products that not only meet the needs of users but are also enjoyable to use, thus promoting customer loyalty and product success in the market.

The UX Designer, or User Experience Designer, is a key professional in the process of developing digital products, such as websites, mobile applications, software, and interactive systems. His or her main mission is to improve end-user satisfaction by creating products that are not only useful and usable, but also desirable and accessible. To do this, the UX Designer adopts a user-centred approach, seeking to fully understand the needs, desires and behaviour of end users.

Programme

MODULE 1 - Introduction to User Experience

Introduction to User Experience: Historical background and fundamentals, hints at service design.
Interaction design: Historical background, principles, interaction modes, cognitive ergonomics, usability, automation.
Human centred design and participatory design: Historical background, principles, co-design, the
role of the prototype, the user concept, personas, needs analysis, scenario-based design, task flows.
The identity of the UX designer: group reflection between learned tools, being
human-centred, UX practice and posture in a team.
Anatomy of digital: concepts and guidelines of visual design, layout and typography.

MODULE 2 - Discovery

Epistemology of social research: the philosophy of design thinking, research
quantitative and qualitative, values and limits of ux research.
Solve the right problem: how to circumscribe and define the design challenge, focusing on the real UX knot to be solved.
Semi-structured interviews: structuring a semi-structured interview,
carry it out and report the results.
Questionnaires: structuring a questionnaire, methods of administration and analysis of results.
Participatory observation and ethnographic user research: prepare the field, carry out the research and report the results.
Research with groups: focus groups, design thinking workshop, world café. Methodologies for exploring needs: personas, user journey, empathy map, etc. Prototype to explore, i.e. doing research with a prototype: structuring the research, carrying it out and analysing the results.
Service blueprint: how to build and analyse a service blueprint. Devising and prioritising solutions: structured brainstorming methods.

MODULE 3 - Concepting

Task analysis, user flows.
Information architecture: taxonomy, trees and facets; organisation, design and testing of content structure
Digital Anatomy: Navigation methods and elements of visual design.
Basics of Figma - Part I
What Wireframes are, what they are used for and how they are realised

MODULE 4 - Design & Prototyping

Prototyping design: understood as practical methodological approaches to the creation of functional and aesthetic prototypes related to physical and two-dimensional products
Bases of Figma - Part II
From wireframe to high-fidelity interface

MODULE 5 - Testing

Introduction on Usability Testing
How to prepare for usability tests
Drawing up a test plan
Write a script to follow
Conducting tests
Data Analysis
Anatomy of a usability test
Other validation methods

Job opportunities

Successfully completing a Master's degree in UX Design opens up various career opportunities in the ever-growing field of user experience design.

Some of the job opportunities include:

Ux Designer: designing intuitive and engaging user interfaces for web and mobile applications.
Usability Specialist: conducting usability tests to evaluate and improve the efficiency and overall user experience when interacting with digital products
UX Researcher: deepen understanding of target audiences through detailed research, helping to inform design decisions.
Service Designer: develop holistic solutions that improve the user experience across touchpoints, considering the entire service lifecycle
Information Architect: effectively organising and structuring information within digital systems, improving navigability and accessibility.

Phases of the course

Preliminary lessons: teaching material
Virtual classroom phase with 48 hours of online lessons. Appointments of two meetings per week.
Classroom phase in presence with 48 hours of live full immersion lessons.
Project work: development of a project that will be part of usability testing and prototyping.

Facilitations

Possibility of financing the registration fee
Reworking and updating the CV for dissemination to companies in the sector at the end of the training course in the candidate's preferred region.

How to apply

Fill out the information request form and we will contact you within a few days. In the selection of candidates the scholastic CV, work experience and motivational letter will be considered. It is possible and advisable to send a portfolio of previous works. The examining commission, considering these elements, will communicate the result of the selection and the admission to the Course by filling the application form.

Teachers

Enrico Dal Pozzo

Emanuele Sfregola

Gianandrea Giacobone

Serena Saponaro

Valentina Mazzeo

When you have a problem with objects - be it pulling or pushing a door or the vagaries of modern computers and the electronics industry - it is not your fault. Don't blame yourself: blame the designer.

Donald Arthur Norman

Images from courses

Testimony

Course partners

Master in UX Design

COURSE PHASES

Preliminary lessons: teaching material
Virtual classroom phase with 48 hours of online lessons. Appointments of two meetings per week.
Classroom phase in presence with 48 hours of live full immersion lessons.
Project work: development of a project that will be part of usability testing and prototyping.

MAX. 20 PARTICIPANTS

Video CV realisation
Reworking and updating the CV for dissemination to companies in the sector at regional or national level

CERTIFICATES

Certificate of project work
Classroom phase certificate

COURSE FEATURES

UX Design is not only limited to the aesthetic aspect of the product, but embraces a holistic view that includes usability, accessibility, performance and user-friendliness. The tools and methodologies used by UX Designers are varied and may include prototyping software, as well as user path mapping techniques, storyboards and user flows.

The ultimate goal of the UX Designer is to create products that not only meet the needs of users but are also enjoyable to use, thus promoting customer loyalty and product success in the market.

PROFESSIONAL OUTLETS

Successfully completing a Master's degree in UX Design opens up various career opportunities in the ever-growing field of user experience design.

Some of the job opportunities include:

Ux Designer: designing intuitive and engaging user interfaces for web and mobile applications.
Usability Specialist: conducting usability tests to evaluate and improve the efficiency and overall user experience when interacting with digital products
UX Researcher: deepen understanding of target audiences through detailed research, helping to inform design decisions.
Service Designer: develop holistic solutions that improve the user experience across touchpoints, considering the entire service lifecycle
Information Architect: effectively organising and structuring information within digital systems, improving navigability and accessibility.

TRAINING COURSE

PROGRAM

MODULE 1 - Introduction to User Experience

Introduction to User Experience: Historical background and fundamentals, hints at service design.
Interaction design: Historical background, principles, interaction modes, cognitive ergonomics, usability, automation.
Human centred design and participatory design: Historical background, principles, co-design, the
role of the prototype, the user concept, personas, needs analysis, scenario-based design, task flows.
The identity of the UX designer: group reflection between learned tools, being
human-centred, UX practice and posture in a team.
Anatomy of digital: concepts and guidelines of visual design, layout and typography.

MODULE 2 - Discovery

Epistemology of social research: the philosophy of design thinking, research
quantitative and qualitative, values and limits of ux research.
Solve the right problem: how to circumscribe and define the design challenge, focusing on the real UX knot to be solved.
Semi-structured interviews: structuring a semi-structured interview,
carry it out and report the results.
Questionnaires: structuring a questionnaire, methods of administration and analysis of results.
Participatory observation and ethnographic user research: prepare the field, carry out the research and report the results.
Research with groups: focus groups, design thinking workshop, world café. Methodologies for exploring needs: personas, user journey, empathy map, etc. Prototype to explore, i.e. doing research with a prototype: structuring the research, carrying it out and analysing the results.
Service blueprint: how to build and analyse a service blueprint. Devising and prioritising solutions: structured brainstorming methods.

MODULE 3 - Concepting

Task analysis, user flows.
Information architecture: taxonomy, trees and facets; organisation, design and testing of content structure
Digital Anatomy: Navigation methods and elements of visual design.
Basics of Figma - Part I
What Wireframes are, what they are used for and how they are realised

MODULE 4 - Design & Prototyping

Prototyping design: understood as practical methodological approaches to the creation of functional and aesthetic prototypes related to physical and two-dimensional products
Bases of Figma - Part II
From wireframe to high-fidelity interface

MODULE 5 - Testing

Introduction on Usability Testing
How to prepare for usability tests
Drawing up a test plan
Write a script to follow
Conducting tests
Data Analysis
Anatomy of a usability test
Other validation methods

TEACHERS

Enrico Dal Pozzo

Service designer with solid experience in human-centred design of complex innovative services. Since 2013 he has been working on social and digital innovation in public administration, with a particular focus on healthcare: he is one of the main creators of the Sanità km zero Ricette and Fascicolo services for the Veneto Region. An expert in European design, for the San Camillo IRCCS he co-designed telemedicine and robotics services applied to neurological rehabilitation.

A design thinking mentor, he has designed and led countless workshops in support of public administrations and companies. He trained in Venice in Philosophy, with a focus on the epistemology of research, and in Anthropology, conducting field research with Andean and Amazonian populations. He is a graduate philosophical consultant at Ca' Foscari.

Emanuele Sfregola

Emanuele Sfregola is UX Designer & Researcher. His career has roots in industrial design and creative direction, but his evolution has guided him towards the essence of User Experience. Through the fusion of traditional principles and digital challenges, he has honed his ability to shape authentic digital solutions.

The philosophy that guides his work is based on empathy and understanding people, seeing design as a powerful means to improve the connection between users and technology. His contribution to the world of design goes beyond the creation of products, extending to an ongoing commitment to promoting knowledge and user-centred approaches.

TEACHERS

Gianandrea Giacobone

Gian Andrea Giacobone graduated in 2016 as a product interaction designer, at the University of the Republic of San Marino. In 2020 he obtained a PhD in Design at the University of Ferrara. He currently collaborates in research and teaching activities in the field of Design, at the University of Ferrara and UniNettuno International Telematic University. His areas of expertise include Human-Centred Design, Human-Computer Interaction, Internet of Things, Product and Transportation Design. During his career, he has participated in numerous scientific projects, both national and European, concerning the design of enabling technologies and accessible interfaces related to active ageing, health and well-being, industry 4.0 and sustainability education. He has also produced several publications and participated in national and international conferences.

Serena Saponaro

After training in product design, Serena Saponaro decided to focus on projects related to experience design (UX) and digital services.

In his work experience, he has had the opportunity to work on various stages of the design process: user research and analysis, conducting and facilitating workshops, map and report production, information architecture and interface (UI) design.

It is currently involved in the creation and maintenance of design systemsexperience that has allowed her to deepen her understanding of the dynamics of the design process. At the same time, she is committed to supporting agile development teams through the implementation of designOps practices, thereby optimising collaboration between different stakeholders.

Furthermore, it is currently pursuing certification as a Scrum Master to expand his skills in project managementwith the aim of leading the team more efficiently and productively

TEACHERS

Valentina Mazzeo

Trained at the European Institute of Design in Milan, after graduating she worked as a visual designer, trying to get to know and learn all areas of visual communication. She specialised in the digital field with a master's degree in Marketing and Digital Communication at the 24Ore Business School.

For several years, he has been working as a UX/UI Designer at a Digital Agency and is responsible for improving the user experience of different types of applications.

TEACHERS

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Information updated to 03/01/2024

Documento generato in data 04/05/2024 up-to-date information on the training course are available online at this link: https://www.italiandesigninstitute.com/en/master-in-ux-design/

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