Master in UX Design

Blended

Training course

The Master's course in UX Design explores the fundamental concepts of User Experience, guiding students through research methodologies using analytical questionnaires and all forms of research to define personas and scenarios.
Through practical sessions, students will acquire advanced skills in the use of tools such as Figma, learning the creation of wireframes and their relevance to the design process.
The course will culminate in a phase dedicated to advanced prototyping and usability testing. Students will have the opportunity to directly apply their acquired knowledge by building functional prototypes and performing targeted tests to improve the user experience.
The entire programme aims to provide a solid theoretical foundation and practical skills essential to excel in the dynamic field of UX Design.

UX Design is not only limited to the aesthetic appearance of the product, but embraces a holistic view that includes usability, accessibility, performance and user-friendliness. The tools and methodologies used by UX Designers are varied and may include prototyping software, as well as user path mapping techniques, storyboards and user flows.

The ultimate goal of the UX Designer is to create products that not only meet the needs of users but are also enjoyable to use, thus promoting customer loyalty and product success in the market.

The UX Designer, or User Experience Designer, is a key professional in the process of developing digital products, such as websites, mobile applications, software, and interactive systems. His or her main mission is to improve end-user satisfaction by creating products that are not only useful and usable, but also desirable and accessible. To do this, the UX Designer adopts a user-centred approach, seeking to fully understand the needs, desires and behaviour of end users.

Programme

MODULE 1 - Introduction to User Experience

Introduction to User Experience: Historical background and fundamentals, hints at service design.
Interaction design: Historical background, principles, interaction modes, cognitive ergonomics, usability, automation.
Human centred design and participatory design: Historical background, principles, co-design, the
role of the prototype, the user concept, personas, needs analysis, scenario-based design, task flows.
The identity of the UX designer: group reflection between learned tools, being
human-centred, UX practice and posture in a team.
Anatomy of digital: concepts and guidelines of visual design, layout and typography.

MODULE 2 - Discovery

Epistemology of social research: the philosophy of design thinking, research
quantitative and qualitative, values and limits of ux research.
Solve the right problem: how to circumscribe and define the design challenge, focusing on the real UX knot to be solved.
Semi-structured interviews: structuring a semi-structured interview,
carry it out and report the results.
Questionnaires: structuring a questionnaire, methods of administration and analysis of results.
Participatory observation and ethnographic user research: prepare the field, carry out the research and report the results.
Research with groups: focus groups, design thinking workshop, world café. Methodologies for exploring needs: personas, user journey, empathy map, etc. Prototype to explore, i.e. doing research with a prototype: structuring the research, carrying it out and analysing the results.
Service blueprint: how to build and analyse a service blueprint. Devising and prioritising solutions: structured brainstorming methods.

MODULE 3 - Concepting

Task analysis, user flows.
Information architecture: taxonomy, trees and facets; organisation, design and testing of content structure
Digital Anatomy: Navigation methods and elements of visual design.
Basics of Figma - Part I
What Wireframes are, what they are used for and how they are realised

MODULE 4 - Design & Prototyping

Prototyping design: understood as practical methodological approaches to the creation of functional and aesthetic prototypes related to physical and two-dimensional products
Bases of Figma - Part II
From wireframe to high-fidelity interface

MODULE 5 - Testing

Introduction on Usability Testing
How to prepare for usability tests
Drawing up a test plan
Write a script to follow
Conducting tests
Data Analysis
Anatomy of a usability test
Other validation methods

Job opportunities

Successfully completing a Master's degree in UX Design opens up various career opportunities in the ever-growing field of user experience design.

Some of the job opportunities include:

Ux Designer: designing intuitive and engaging user interfaces for web and mobile applications.
Usability Specialist: conducting usability tests to evaluate and improve the efficiency and overall user experience when interacting with digital products
UX Researcher: deepen understanding of target audiences through detailed research, helping to inform design decisions.
Service Designer: develop holistic solutions that improve the user experience across touchpoints, considering the entire service lifecycle
Information Architect: effectively organising and structuring information within digital systems, improving navigability and accessibility.

Phases of the course

Preliminary lessons: teaching material
Virtual classroom phase with 48 hours of online lessons. Appointments of two meetings per week.
Classroom phase in presence with 48 hours of live full immersion lessons.
Project work: development of a project that will be part of usability testing and prototyping.

Facilitations

Possibility of financing the registration fee
Reworking and updating the CV for dissemination to companies in the sector at the end of the training course in the candidate's preferred region.

How to apply

Fill out the information request form and we will contact you within a few days. In the selection of candidates the scholastic CV, work experience and motivational letter will be considered. It is possible and advisable to send a portfolio of previous works. The examining commission, considering these elements, will communicate the result of the selection and the admission to the Course by filling the application form.

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