The objective of the Course in Visual Merchandising is to create complete professionals in the field of Visual
Merchandising, able to design in-store display spaces and shop windows with the aim of directing the
purchasing behaviour of the end customer. Maximising the profitability of a shop's display space is possible through the skilful arrangement of products and creating experiences, now also phygital. The new generations with whom we dialogue create new challenges so knowing how to adapt the digital experience to the traditional is of paramount importance. The Visual Merchandising figure is in charge of managing constant change, anticipating or following the trends of the moment and aligning with marketing strategies. The course also promotes the role of the visual merchandiser as a professional figure who collaborates with the stylist and photographer in the creation of images for e-commerce and social media. Through the display set up, it will be possible to immerse oneself for two days in the practice of display design aimed at the traditional shop, for online and social media.
Course in Visual Merchandising
Visual Merchandising
What you will learn
Visual Merchandising Area
- the tools, languages and strategies of Visual Merchandising
- to understand and develop the dynamics of a contemporary store
- to develop a technically effective window display proposal
- to learn and apply display techniques by defining correct guidelines to implement the
profitability of a store
- understand the application of new technologies that make the in-store experience interactive
- to create effective displays for the traditional store, e-commerce and social media.
Set up Display area
Two full immersion days of displays
Creation of displays for different merchandise
Programme
FASHION VISUAL MERCHANDISING + SET UP DISPLAY COURSE PROGRAMME
VISUAL MERCHANDISING: BEYOND THE TRANSLATION OF WINDOW DRESSING
Marketing oriented: generations to talk to
Communication is a contact: visual tools and languages
STORE LANDMARKS
Distribution formats and uses: mono-brand, multi-brand, showroom, department store, mall,
corner, shop in shop, flagship store, free standing store, concept store, temporary store, pop up store,
guerrilla store, outlet.
Creating external strategic languages
The layout: hybrid revolutions where traditional, interactive and digital coexist.
New sustainable awareness
The rules and strategies for profitability of merchandise & wall layouts. The display levels of the wall
Modelling the interior fittings of the store. Interactive and multimedia elements. Props & Dummies
NEW STAGES:
Stores should not only be for shopping: experiential store
Take overs, Café & Restaurant. Museums and Exhibitions
The importance of the final impression: leave-taking and packaging
HOW DO STORES CREATE COMMUNITY AND EXPERIENCE?
Mastering phygital space
Serving social content - Bringing NFT into the store
In-store gaming: games and the Metaverse
SHOWCASES AND DISPLAYS TELL STORIES
The shop window and its types
Visual display: balance and psychology of composition. Focal point creation and development. Rules
techniques.
Set up studio: decorations & symbolic references
Multimedia and interactive showcases. Digital displays: better product evaluations and interactions through
Qr Code, Ar, Vr, holograms
Display: display criteria, application of the rules of different techniques and their strategies
Creative, minimalist displays
Image composition for shop windows, e-commerce and social media.
Job opportunities
Relying on Visual Merchandising experts to turn creative and strategic ideas into profitability is a must for all businesses and companies in these times of great change.
The theoretical and practical learning of the subject allows for career possibilities within companies by filling roles with different skills ranging from the in-store Visual Merchandiser, who
daily deals with the application of company guidelines, to the managerial figure who creates profitability display strategies via the Area Visual Merchandiser who travels
supports stores in different territories.
Let's not forget the Visual Merchandisers delegated to major outlet cities.
The doors are also open for placements in specialised agencies offering services, projects and consultancy for trade fair and retail stands.
If you like to develop your work for multiple realities, through all-round professionalism with projects and consultancy, you can find your dimension as a Freelance Visual Merchandiser.
The technical skills of the discipline allow for action spaces with set-ups and installations for catwalks, exhibitions, events. Set up displays are also possible to express one's professionalism and
creativity also within design teams to create the visual image for e-commerce and social media.
Phases of the course
Propaedeutics: online platform + textbooks
Blended classroom phase: 64 hours of lectures of which 48 hours online and 16 hours face-to-face
Project work
National internship of 150 hours
Facilitations
Possibility of financing the enrolment fee Video CV editing and updating for dissemination to companies in the sector at the end of the training course in the candidate's region of preference.How to apply
Fill out the information request form and we will contact you within a few days. In the selection of candidates the scholastic CV, work experience and motivational letter will be considered. It is possible and advisable to send a portfolio of previous works. The examining commission, considering these elements, will communicate the result of the selection and the admission to the Course by filling the application form.
Teachers
Images from courses
Testimony
Course partners
From our blog:
Course in Visual Merchandising
COURSE PHASES
Propaedeutics: online platform + textbooks
Blended classroom phase: 64 hours of lectures of which 48 hours online and 16 hours face-to-face
Project work
National internship of 150 hours
Video CV realisation
Reworking and updating the CV for dissemination to companies in the sector at regional or national level
CERTIFICATES
- Certificate of attendance classroom phase
- Project work certificate
- Internship certificate
COURSE FEATURES
The objective of the Course in Visual Merchandising is to create complete professionals in the field of Visual
Merchandising, able to design in-store display spaces and shop windows with the aim of directing the
purchasing behaviour of the end customer. Maximising the profitability of a shop's display space is possible through the skilful arrangement of products and creating experiences, now also phygital. The new generations with whom we dialogue create new challenges so knowing how to adapt the digital experience to the traditional is of paramount importance. The Visual Merchandising figure is in charge of managing constant change, anticipating or following the trends of the moment and aligning with marketing strategies. The course also promotes the role of the visual merchandiser as a professional figure who collaborates with the stylist and photographer in the creation of images for e-commerce and social media. Through the display set up, it will be possible to immerse oneself for two days in the practice of display design aimed at the traditional shop, for online and social media.
PROFESSIONAL OUTLETS
Relying on Visual Merchandising experts to turn creative and strategic ideas into profitability is a must for all businesses and companies in these times of great change.
The theoretical and practical learning of the subject allows for career possibilities within companies by filling roles with different skills ranging from the in-store Visual Merchandiser, who
daily deals with the application of company guidelines, to the managerial figure who creates profitability display strategies via the Area Visual Merchandiser who travels
supports stores in different territories.
Let's not forget the Visual Merchandisers delegated to major outlet cities.
The doors are also open for placements in specialised agencies offering services, projects and consultancy for trade fair and retail stands.
If you like to develop your work for multiple realities, through all-round professionalism with projects and consultancy, you can find your dimension as a Freelance Visual Merchandiser.
The technical skills of the discipline allow for action spaces with set-ups and installations for catwalks, exhibitions, events. Set up displays are also possible to express one's professionalism and
creativity also within design teams to create the visual image for e-commerce and social media.
TRAINING COURSE
PROGRAM
FASHION VISUAL MERCHANDISING + SET UP DISPLAY COURSE PROGRAMME
VISUAL MERCHANDISING: BEYOND THE TRANSLATION OF WINDOW DRESSING
Marketing oriented: generations to talk to
Communication is a contact: visual tools and languages
STORE LANDMARKS
Distribution formats and uses: mono-brand, multi-brand, showroom, department store, mall,
corner, shop in shop, flagship store, free standing store, concept store, temporary store, pop up store,
guerrilla store, outlet.
Creating external strategic languages
The layout: hybrid revolutions where traditional, interactive and digital coexist.
New sustainable awareness
The rules and strategies for profitability of merchandise & wall layouts. The display levels of the wall
Modelling the interior fittings of the store. Interactive and multimedia elements. Props & Dummies
NEW STAGES:
Stores should not only be for shopping: experiential store
Take overs, Café & Restaurant. Museums and Exhibitions
The importance of the final impression: leave-taking and packaging
HOW DO STORES CREATE COMMUNITY AND EXPERIENCE?
Mastering phygital space
Serving social content - Bringing NFT into the store
In-store gaming: games and the Metaverse
SHOWCASES AND DISPLAYS TELL STORIES
The shop window and its types
Visual display: balance and psychology of composition. Focal point creation and development. Rules
techniques.
Set up studio: decorations & symbolic references
Multimedia and interactive showcases. Digital displays: better product evaluations and interactions through
Qr Code, Ar, Vr, holograms
Display: display criteria, application of the rules of different techniques and their strategies
Creative, minimalist displays
Image composition for shop windows, e-commerce and social media.
TEACHERS
She graduated in Architecture at the Liceo Artistico Pinot Gallizio in 2008 and then moved to Milan to attend Fashion Styling courses at the Istituto Marangoni where she graduated in 2011. Since 2013 she has been working at Fendi Srl as Visual Merchandiser Accessories and Kids specialist. In addition to managing the creation of the VM Guidelines and supporting the interior and window displays in Fendi shops worldwide, Linda has contributed to the opening of several shops such as Palazzo Fendi Roma, Dubai Mall Kids and Shanghai Plaza 66. In 2015, Fendi's Head Quarter office was relocated to the beautiful Palazzo della Civiltà Italiana and together with colleagues she participated in the creation of the VM office. Pride of the team and the company given the incredible creativity within the walls of the visual merchandising office. In 2016 he took part in setting up the showroom that hosted one of the most important collections for the Roman company, the Haute Couture for Fendi's 90th anniversary presented on a special catwalk above the Trevi Fountain. In 2023, his role within Fendi changed to become VM Training &CommunicationSpecialist. In this way, she took care of the training of Visual Merchandisers with specially designed training based on the collections presented in the showroom. Linda has grown professionally within Fendi by actively participating in some of the most interesting and creative challenges that the company has proposed to the fashion industry.
She has more than 20 years' experience in the Visual Merchandising industry as a freelance consultant, lecturer and true strategist in the discipline. Her multidisciplinary perspective and strong passion for this sector allow her to be constantly updated about the evolution of Visual Merchandising and active in the fashion industry, or wherever her skills can
be applied. Enrica Melotto has worked with Yves Saint Laurent, Celine and several other brands. She has worked on special installations for TELE+ (Venice Film Festival) and Trudi and has been involved in the training of visual personnel of international companies including Diesel Italia and OVS.
TEACHERS
TEACHERS
TEACHERS
Information updated to 03/04/2024
Documento generato in data 04/05/2024
up-to-date information on the training course
are available online at this link:
https://www.italiandesigninstitute.com/en/corso-in-visual-merchandising/
www.italiandesigninstitute.com
LEGAL HEADQUARTERS:
SVILUPPO EUROPA SRL
Via A. Albricci, 9 - 20122 Milan - VAT no. 10282190965
Tel. 02 87360638 - Freephone 800 136 0588 - Fax 02 87360069
