Course in Visual Merchandising

Blended: Online and c/o ALEF-LAB, Milan

The objective of the Course in Visual Merchandising is to create complete professionals in the field of Visual
Merchandising, able to design in-store display spaces and shop windows with the aim of directing the
purchasing behaviour of the end customer. Maximising the profitability of a shop's display space is possible through the skilful arrangement of products and creating experiences, now also phygital. The new generations with whom we dialogue create new challenges so knowing how to adapt the digital experience to the traditional is of paramount importance. The Visual Merchandising figure is in charge of managing constant change, anticipating or following the trends of the moment and aligning with marketing strategies. The course also promotes the role of the visual merchandiser as a professional figure who collaborates with the stylist and photographer in the creation of images for e-commerce and social media. Through the display set up, it will be possible to immerse oneself for two days in the practice of display design aimed at the traditional shop, for online and social media.

THE TRAINING COURSE

The course in Visual Merchandising aims to provide all the necessary skills to become a professional in the field of visual design and management of retail spaces, shop windows, showrooms and other commercial environments, creating an appealing shopping experience that stimulates customers' interest and purchase. Through the Course in Visual Merchandising students will acquire practical skills that can be applied in a wide range of sectors, helping to enhance the shopping experience and optimise sales through well-designed visual displays.

Who is it addressed to?

The Course in Visual Merchandising is aimed at anyone interested in starting or developing a career in visual marketing, shop management and aesthetic communication in retail. Both those who already have experience in the fashion field and those who are new to the industry and wish to acquire specific skills are welcome.

What you will learn

Visual Merchandising Area
- the tools, languages and strategies of Visual Merchandising
- to understand and develop the dynamics of a contemporary store
- to develop a technically effective window display proposal
- to learn and apply display techniques by defining correct guidelines to implement the
profitability of a store
- understand the application of new technologies that make the in-store experience interactive
- to create effective displays for the traditional store, e-commerce and social media.
Set up Display area
Two full immersion days of displays
Creation of displays for different merchandise

Course program

FASHION VISUAL MERCHANDISING + SET UP DISPLAY COURSE PROGRAMME
VISUAL MERCHANDISING: BEYOND THE TRANSLATION OF WINDOW DRESSING
Marketing oriented: generations to talk to
Communication is a contact: visual tools and languages

STORE LANDMARKS

Distribution formats and uses: mono-brand, multi-brand, showroom, department store, mall,
corner, shop in shop, flagship store, free standing store, concept store, temporary store, pop up store,
guerrilla store, outlet.
Creating external strategic languages
The layout: hybrid revolutions where traditional, interactive and digital coexist.
New sustainable awareness
Indoor green seminar
The rules and strategies for the profitability of the wall's merchandise layout. The display levels of the wall
Modelling the interior fittings of the store. Interactive and multimedia elements. Props & Dummies

NEW STAGES:
Stores should not only be for shopping: experiential store
Take overs, Café, Restaurant. Museums and Exhibitions
The importance of the final impression: leave-taking and packaging

HOW DO STORES CREATE COMMUNITY AND EXPERIENCE?
Mastering phygital space
Serving social content - Bringing NFT into the store
In-store gaming: games and the Metaverse

SHOWCASES AND DISPLAYS TELL STORIES
The shop window and its types
Visual display: balance and psychology of composition. Focal point creation and development. Rules
techniques.
Set up studio: decorations, symbolic references
Multimedia and interactive showcases. Digital displays: better product evaluations and interactions through
Qr Code, Ar, Vr, holograms
Display: display criteria, application of the rules of different techniques and their strategies
Creative, minimalist displays
Image composition for shop windows, e-commerce and social media.

Job opportunities

Relying on Visual Merchandising experts to turn creative and strategic ideas into profitability is a must for all businesses and companies in these times of great change.
The theoretical and practical learning of the subject allows for career possibilities within companies by filling roles with different skills ranging from the in-store Visual Merchandiser, who
daily deals with the application of company guidelines, to the managerial figure who creates profitability display strategies via the Area Visual Merchandiser who travels
supports stores in different territories.
Let's not forget the Visual Merchandisers delegated to major outlet cities.

The doors are also open for placements in specialised agencies offering services, projects and consultancy for trade fair and retail stands.
If you like to develop your work for multiple realities, through all-round professionalism with projects and consultancy, you can find your dimension as a Freelance Visual Merchandiser.
The technical skills of the discipline allow for action spaces with set-ups and installations for catwalks, exhibitions, events. Set up displays are also possible to express one's professionalism and
creativity also within design teams to create the visual image for e-commerce and social media.

Course Phases

Propaedeutics: online platform + textbooks
Blended classroom phase: Online and Face-to-Face
Project work
Internships on national territory

Facilitations

Possibility of financing the registration fee
Reworking and updating the CV for dissemination to companies in the sector at the end of the national training course.

Issued certificates

Certificate of attendance classroom phase
Project work certificate
Internship certificate

The professional figure

The Visual Merchandiser is a professional specialising in the creation and management of the visual appearance of shops and retail spaces. His or her main role is to organise and present products strategically to attract customers, improve the shopping experience and maximise sales. The Visual Merchandiser is responsible for taking care of every visual aspect of the retail environment, both in physical shops and, in some cases, also in online shops, in order to create a presentation that is consistent with the brand identity and attractive to the target consumers.

Eccellente

Italian Design Institute ®4.4

Basato su 169 recensioni

Regina Grompone Fotografia

2 meses ago

Ho seguito la Masterclass su Photoeditor&Visualstorytelling e devo dire che sono super soddisfatta della scelta. Sono una fotografa nel settore eventi e ritrattistica, è sempre importante saper comunicare con le immagini in ogni settore e con questo corso ho ampliato, approfondito e imparato ad avere una nuova visione di comunicazione. Non è solo un corso specifico di formazione, è anche un modo per mettersi a confronto in primis con i docenti, preparatissimi, seri ed aperti all’ascolto. Anche il personale del direttivo è molto presente, attento e disponibile ad ogni richiesta e informazione. Qui non solo impari, ma cresci!

Lorenzo Immacolato Masullo

3 meses ago

Ho frequentato il corso in Fashion Photography e ho trovato questa esperienza molto formativa e stimolante che amplia la cultura sulla fotografia di Moda dal punto di vista teorico e pratico. I docenti sono molto preparati e amano realmente questo mestiere. Durante le lezioni pratiche ho avuto l'opportunità di scattare modelle professioniste che vengono da agenzie di Moda altamente professionali. Ringrazio questa accademia per avermi dato questa opportunità e anche di poter avere la possibilità di avere contatti con agenzie nel mondo del lavoro.

Camy Caranci

3 meses ago

Ottima esperienza formativa dove ho trovato docenti molto professionali, la tutor Martina molto disponibile con noi, dei compagni di corso simpatici soprattutto bravi.. Come prima esperienza a Milano sono rimasta molto soddisfatta e colpita da questo Istituto che mi ha fatto conoscere nuove emozioni..
Ringrazio Italian Design Institute per questa esperienza.

Mariangela Molinari

3 meses ago

Ho partecipato al corso di Wedding Flower Design e non potrei essere più soddisfatta della mia esperienza. Il percorso formativo è stato completo, stimolante e ricco di contenuti davvero utili. Anche lo stage è stato fondamentale: mi ha permesso di mettere subito in pratica ciò che avevo imparato e di acquisire una sicurezza che non pensavo di raggiungere in così poco tempo.

Grazie a questo corso e allo stage ho avuto l’opportunità di trovare diversi lavori nel settore in brevissimo tempo, cosa che non mi sarei mai aspettata. Mi sono trovata benissimo con l’organizzazione, i docenti e l’ambiente di apprendimento.

Consiglio questo corso a chiunque desideri entrare nel mondo del wedding: è un’esperienza formativa che apre davvero le porte al lavoro!