The objective of the Course in Visual Merchandising is to create complete professionals in the field of Visual
Merchandising, able to design in-store display spaces and shop windows with the aim of directing the
purchasing behaviour of the end customer. Maximising the profitability of a shop's display space is possible through the skilful arrangement of products and creating experiences, now also phygital. The new generations with whom we dialogue create new challenges so knowing how to adapt the digital experience to the traditional is of paramount importance. The Visual Merchandising figure is in charge of managing constant change, anticipating or following the trends of the moment and aligning with marketing strategies. The course also promotes the role of the visual merchandiser as a professional figure who collaborates with the stylist and photographer in the creation of images for e-commerce and social media. Through the display set up, it will be possible to immerse oneself for two days in the practice of display design aimed at the traditional shop, for online and social media.
Course in Visual Merchandising
Visual Merchandising
What you will learn
Visual Merchandising Area
- the tools, languages and strategies of Visual Merchandising
- to understand and develop the dynamics of a contemporary store
- to develop a technically effective window display proposal
- to learn and apply display techniques by defining correct guidelines to implement the
profitability of a store
- understand the application of new technologies that make the in-store experience interactive
- to create effective displays for the traditional store, e-commerce and social media.
Set up Display area
Two full immersion days of displays
Creation of displays for different merchandise
Programme
FASHION VISUAL MERCHANDISING + SET UP DISPLAY COURSE PROGRAMME
VISUAL MERCHANDISING: BEYOND THE TRANSLATION OF WINDOW DRESSING
Marketing oriented: generations to talk to
Communication is a contact: visual tools and languages
STORE LANDMARKS
Distribution formats and uses: mono-brand, multi-brand, showroom, department store, mall,
corner, shop in shop, flagship store, free standing store, concept store, temporary store, pop up store,
guerrilla store, outlet.
Creating external strategic languages
The layout: hybrid revolutions where traditional, interactive and digital coexist.
New sustainable awareness
The rules and strategies for profitability of merchandise & wall layouts. The display levels of the wall
Modelling the interior fittings of the store. Interactive and multimedia elements. Props & Dummies
NEW STAGES:
Stores should not only be for shopping: experiential store
Take overs, Café & Restaurant. Museums and Exhibitions
The importance of the final impression: leave-taking and packaging
HOW DO STORES CREATE COMMUNITY AND EXPERIENCE?
Mastering phygital space
Serving social content - Bringing NFT into the store
In-store gaming: games and the Metaverse
SHOWCASES AND DISPLAYS TELL STORIES
The shop window and its types
Visual display: balance and psychology of composition. Focal point creation and development. Rules
techniques.
Set up studio: decorations & symbolic references
Multimedia and interactive showcases. Digital displays: better product evaluations and interactions through
Qr Code, Ar, Vr, holograms
Display: display criteria, application of the rules of different techniques and their strategies
Creative, minimalist displays
Image composition for shop windows, e-commerce and social media.
Job opportunities
Relying on Visual Merchandising experts to turn creative and strategic ideas into profitability is a must for all businesses and companies in these times of great change.
The theoretical and practical learning of the subject allows for career possibilities within companies by filling roles with different skills ranging from the in-store Visual Merchandiser, who
daily deals with the application of company guidelines, to the managerial figure who creates profitability display strategies via the Area Visual Merchandiser who travels
supports stores in different territories.
Let's not forget the Visual Merchandisers delegated to major outlet cities.
The doors are also open for placements in specialised agencies offering services, projects and consultancy for trade fair and retail stands.
If you like to develop your work for multiple realities, through all-round professionalism with projects and consultancy, you can find your dimension as a Freelance Visual Merchandiser.
The technical skills of the discipline allow for action spaces with set-ups and installations for catwalks, exhibitions, events. Set up displays are also possible to express one's professionalism and
creativity also within design teams to create the visual image for e-commerce and social media.
Phases of the course
Propaedeutics: online platform + textbooks
Blended classroom phase: 64 hours of lectures of which 48 hours online and 16 hours face-to-face
Project work
National internship of 150 hours
Facilitations
Possibility of financing the enrolment fee Video CV editing and updating for dissemination to companies in the sector at the end of the training course in the candidate's region of preference.How to apply
Fill out the information request form and we will contact you within a few days. In the selection of candidates the scholastic CV, work experience and motivational letter will be considered. It is possible and advisable to send a portfolio of previous works. The examining commission, considering these elements, will communicate the result of the selection and the admission to the Course by filling the application form.
Teachers
Images from courses
Testimony
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Course partners
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