IDI's specialisation in Olfactive Design for residential and commercial spaces is a vocational training course that will enable you to learn the various techniques related to the practice of setting up an environment with fragrances and to suggest olfactory furnishing solutions when designing interiors.
The emerging figure of the Olfactive Designer is responsible for setting up environments based on the sense of smell, making fragrances a component closely linked to materials, shapes, colours and furnishings with the aim of providing an all-round design service. More and more brands, hotels, professional studios, spas and gyms are moving towards the creation of their own identifying fragrance in order to establish a profound connection with the emotional-sensorial sphere of their customers, just as in luxury design too there is now a move towards personalising the scent of each living environment so as to make the daily experience comfortable, welcoming and different in every room.
During the specialisation, it will be possible to delve into various topics aimed at defining the scope of application of olfactory design. Topics such as the composition and matching of fragrances in relation to settings, the concepts of olfactory memory and olfactory perception will be addressed, as well as the study of olfactory marketing, i.e. with the study of the importance of creating an olfactory logo both as a customer collector and as an identification and personalisation tool, all without neglecting the basic aspects of molecular chemistry.
A central aspect of the course will be to enable participants to implement a series of olfactory strategies in the commercial sphere by analysing how today's market is able to assimilate this new form of décor.
Scent can become a very valuable and additional tool in the hands of the designer who will be able to interpret, construct and accommodate all the client's objectives while keeping up with new market trends, leveraging multi-sensory room design.
