Web3 & Art: the cultural and creative industries revolution at the Bright Festival

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bright-festival | italian design institute

In this gradually emerging revolution through applications such as the NFT and the play-to-earna new ecosystem is forming in which, from passive spectators, we are becoming interactive and participative spectators.
Digital art, therefore, has over the past two years become fertile ground for more or less virtuous experiments; in particular, the Web3 is one of the most fruitful places for the development of artistic and creative currents. This applies to any kind of creator: common denominator are the founding values of 'identity', 'ownership' and 'community'. 
In Florence, on the occasion of the Bright Festival, Giulio Bozzo, partner of Italian Design Institute, and CEO of Reasoned Artthe first Italian start-up benefit dedicated to thedigital art, will talk about the Master in Crypto Art dedicated to Web3 & ArtThe cultural and creative industries revolution.

The Bright Edu project at Bright Festival

bright-festival | italian design institute

Digital artlighting design and electronic music: in all its facets, the Bright Festival proves to be a unique opportunity to discover new artistic trends, meet emerging talents and discover the latest cutting-edge technologies: live performances, interactive installations and engaging live shows plot an immersive journey in a more than magical atmosphere.
Bright Festival is the cultural event that enhances and promotes the new trends in digital creativity also through Education and Entertainment activities realised in cooperation with universities and companies around the world. The project Bright Festivalin fact, inspired by innovation and the future, it also leaves plenty of room within it for training and does so through the Bright Edu. Through workshops, lectures, demos and talks in collaboration with international experts and lecturers, the Bright Festival, stands as a reference point not only for companies and experts in the sector, but also for an audience of students, enthusiasts or simply curious people with a desire to get involved. Orientation and training, therefore, represent fundamental elements of this festival, which is a truly inclusive platform, Italian Design Institute decided to be present for the occasion.

Lecture by Giulio Bozzo to present the Italian Design Institute's Master in Crypto Art

bright-festival | italian design institute

Exceptional speaker, Saturday 29 April at 4 p.m, Giulio Bozzo with an exclusive Lecture, will present the Master in Crypto Art. Having always been fascinated by the historical and philosophical aspects of art, Giulio enrolled in the cultural heritage course at the University of Genoa, where he was already able to demonstrate his entrepreneurial spirit and organise his first digital art exhibition. In 2019 he hears for the first time about blockchain and NFT at a conference, he immediately realised that these technologies had enormous potential and, based on this, Giulio started the start-up Reasoned Artwhich was created with the aim of promoting digital art and therefore contemporary digital artists and which, to date, represents the first Italian gallery of digital art works, certified with NFT. In January, Reasoned Artwas even able to transform the Arch of Peace into an immersive work of art, becoming the first monument in the world to enter the metaverse. The world of blockchain is the key to a new world and not just in art, but in everything that is intermediation. When we buy a house, there is a notary who goes and certifies the identity of the two people, the asset, that that house is in that condition, in that particular street, etc.; through smart contact the intermediary is no longer there: it is a remarkable change. Moreover, the blockchain provides that there is an agreement in which one does not even know the identity of the other person since it is encrypted, thus generating a new way of trusting other people, which represents a true cultural revolution with all the perplexities of the case. Unfortunately, to date, this world is seen negatively or positively, it depends on the person, it is very subjective, but the thing that is objectively unfortunate is that only the financial and technological aspect is seen, and never the more human aspect, of how technology can help to build a new future. Are you intrigued by this Universe? Don't miss the opportunity to registering at Lecture by Giulio Bozzo Reasoned Art of 29 April 2023 at 4 p.m. (places are limited!) and find out more about the incredible Master in Crypto Art by Italian Design Institute.

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