The colour is one of the most important aspects in the packaging designIt is not just a detail, it often represents the very signature of a brand. Not only that: colour often communicates a particular period, a seasonality, an event, etc...
Colour creates an impact on the consumer, tickling visual stimuli and developing a sense of excitement and anticipation for the consumer.
But what are the current trends in packaging colours 2019?
Green: an increasingly green trend.
With the constant focus on the environment and the urgency of raising awareness of sustainable purchasing, many agencies are trying to encourage consumers with recyclable packaging, which use the colour green in its various declinations to convey a more naturalistic message.
Luxury is black and gold.
Of an entirely different tendency to the former is the trendy packaging colour holidays and high-end products: companies opt for black and gold to give a sense of preciousness and refinement to objects.
Metallic and brilliant colours for quality
Among the 2019 packaging design trend colours there are the brilliant metallic colourspreferred by designers because they can, in their appealing simplicity, project the luxury and quality of a product.
They are mainly used in the packaging of beer, spirits and in the cosmetics packaging and wellness products, mainly for high-end luxury products and are often flanked by white space.
Transparent: an upward trend.
Some companies are increasingly opting for a transparent packaginga real challenge for graphic design companies. It is a concept that wants to highlight the product in all its features, especially colour. The result is of real visual impact, while the only aspect to be taken into consideration is, in the case of the food packaginproduct shelf life and associated colour changes.
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