A Visual Merchandising online coursethe idea of Italian Design Institute is not only, in view of the campaign #Restoacasa of these days, to enable students and those who want to pursue a career in this field not to stop with their personal and professional trainingbut also to ensure, by the time the emergency is over, that those who find it difficult to travel will still be able to obtain the high level and quality of IDI's training in the comfort of their own homes.
The Visual Merchandising online course by Italian Design Institute is aimed at those who wish to undertake the career of the Visual Merchandiser employee in structured Retail - Fashion companies or become a Free-lance Visual Merchandiser. The course is suitable for Store manager, Assistant Store Manager and sales staff, in order to deepen their knowledge and skills.
The visual merchandiser is that professional figureonce called 'window dresser', who is actually in charge of many tasks: he is in fact the one who sets up the shop windows, trying to enhance the products and present them in such a way as to attract the customers' attention, but he is also in charge of the shop interior, taking care of all the decorative aspects of the fittings.
This professional has seen his or her role evolve with the changing global market, becoming more and more an expert in visual point-of-sale communication. In fact, with communication increasingly focused on the value given to images, shop windows and display layouts become a powerful sales tool and have to come to terms with styles and a culture that changes over the years, often at truly remarkable speed.
The visual merchandiser is often an important consultant, whose expertise becomes indispensable in creating that perfect harmony between materials, colours and furnishings of a sales organisation.
How to become a visual merchandiser? Discover IDI's online course
The Italian Design Institute Visual Merchandising Online Course is a full-immersion professional specialisation course which allows you to learn window dressing techniques, the theory and methods of setting up a shop, and the finer techniques of visual composition and sensory marketing.
In order to ensure the quality of the training offered, the course is aimed at a maximum of 25 participants:
- Online training phase
- Project work with individual project realisation
- Internship phase: 200-hour internship at partner companies in the country
The syllabus includes an in-depth study of these macro topics in detail:
- Basis of visual merchandising
- Visual communication
- The psychology of colour
- The store
- Showcase
- Store display
- Purchasing as an emotional experience
For register for the Visual Merchandising online course simply fill in the information request form and you will be contacted after a few days. In the selection of candidates, the school and work curriculum will be considered, as well as the motivational letter produced; it is possible to support the application with a portfolio of previous works. An examining board, considering these elements, will communicate the result of the selection and admission to the Course, forwarding the application form.
