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Course for Fashion Social Media Manager

  • Course dates:

    10-28 June 2024
  • Maximum number of participants: 25
  • Certificates awarded:
    • Certificate of Attendance Classroom Phase
    • Certificate of Project Work
  • Who is it for:
    • Who wants to specialise in the sector
    • Who wants to train and open their own social channel
    • Those who want to optimise their brand communication
    • Who wants to become a social media manager in the fashion industry
    • Aspiring bloggers & influencers

Course for Fashion Social Media Manager

ONLINE

Training course

This course explores the influences, impact of social media and the phenomenon of fashion blogging within the fashion and luxury industries. Participants will discover how fashion companies are working to integrate bloggers, influencers and social media experts within their organisations to promote brand visibility, using the potential of the interactive social media 'user' as a powerful means of communication. They will learn about the role of social media marketing, its influence on the relationship between brands and their consumers and understand how communication has changed over time through social networks, online magazines, webinars, web blogs, social blogs, forums and wikis, to name a few. The course offers an international overview of the activities, characteristics and trends of a successful 'fashion blog'.

The course aims to guide you in the creation of a fashion blog, a valuable tool from a business point of view, providing you with the elements to elaborate content and define an effective editorial plan. You will learn how to write effective articles, following the rules of copywriting and offering readers quality content. You will also learn how to structure a blog in such a way as to achieve specific goals such as: communication between company and customer, brand awareness, customer care, etc.

The course is aimed at students and professionals who wish to be autonomous in the creation of a Social Media Strategy, to work as freelancers for a package of clients or to propose themselves to large companies and multinationals in the sector in the roles of Social Media Manager and Digital Specialist.

What you will learn

Through the analysis of successful case studies you will be guided in the definition of a blog format and the production and selection of content for its customisation. The course analyses the main communication tools used by luxury fashion brands to promote their products and strengthen their notoriety on the market. In particular, the various social networks and the role of influencers will be analysed to understand why these communication tools have become increasingly important in recent years.

Programme

MODULE 1

  • The Web 3.0 and Metaverse approach for fashion and luxury brands;
  • Integration of online and offline media;
  • Using social media for brand communication;
  • Winning strategies on Facebook, Instagram, Blogs and Video
  • Winning and engaging content marketing
  • Innovative digital adv and we storytelling techniques

MODULE 2

  • Communication as a component of the marketing mix
  • The media used by fashion companies (POE model)
  • The power of hybridisation and the 'offline-online' combination
  • The importance of social networks
  • The relationship of fashion brands with social networks
  • The main social networks used
  • The role of influencers and the different types
  • Influencer marketing campaigns
  • The criteria fashion brands must take into account when selecting influencers

MODULE 3

Why has Tiktok changed all the rules of the (social) game? How Tiktok works, how it has influenced and radically changed all other social and how to make winning videos (on tiktok but not only).

  • Overview of Tiktok and differences with reels, pin ideas and YouTube shorts
  • FOR YOU: How does the TikTok algorithm work? And how does it differ from Instagram's?
  • What are the winning video types? The 3i rule
  • Tools and tips: how to write a video script and how to edit it
  • Winning Creators: when do they work and why? Case studies and live guest speakers
  • Professionals and companies: how they are moving and who is going in the right direction. 3 Case Studies
  • Exercise: Write the script for your first viral video!

Job opportunities

Participating in the Social Media Management course applied to the fashion sector, you have the opportunity to come into contact with all the digital dynamics that gravitate around a brand's communication. From content creation to advertising techniques, from seo copywriting to the secrets of the metaverse, you will explore platforms and web contexts useful for the dissemination of a fashion brand's message (vision - mission - values).

Phases of the course

- Individual preparatory study: reference texts + e-learning platform
- Classroom phase: 36 hours online
- Project Work

Facilitations

Possibility of financing the registration fee
Video CV realisation
Reworking and updating the CV for dissemination to companies in the sector at the end of the training course in the country.

How to apply

Fill out the information request form and we will contact you within a few days. In the selection of candidates the scholastic CV, work experience and motivational letter will be considered. It is possible and advisable to send a portfolio of previous works. The examining commission, considering these elements, will communicate the result of the selection and the admission to the Course by filling the application form.

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VAT no. 10282190965
Milan (Italy)

Toll-free number: 800 136 058
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Sviluppo Europa s.r.l.
Via Albricci, 9 - 20122 Milan
P.I. 10282190965
unique code: M5UXCR1
[email protected]


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