Specialisation Course in E-commerce Online Visual and Management

Course dates:
In programming
Project work:
45 days to develop a project following the outline issued by the reference teacher
Maximum number of participants: 25
Certificates awarded:
Online classroom phase certificate
Certificate of project work
Who is it for:
It is aimed both at those with a private business and at professionals who wish to work in the commercial web sector. The training proposal also aims to offer an evolutionary path to those who have already obtained a Visual Merchandising specialisation.

Specialisation Course in E-commerce Online Visual and Management

ONLINE

Training course

The Course in E - Commerce: Management & Design is configured as a highly innovative training proposal dedicated to the knowledge of digital platforms in fashion communication and beyond. The programme represents an opportunity to learn how to manage an e-commerce and understand its backbone, such as cost management, legal and fiscal aspects of an E-commerce, while also learning how to apply visibility dynamics, product and customer-focused strategies to optimise profitability by stimulating impulse purchases.

The Specialisation Course in E-commerce Online. Visual and Management is configured as a highly innovative training proposal dedicated to the knowledge of digital platforms in fashion communication and beyond.

The course aims to train an expert figure in the field of E-commerce, in the management and development of strategies aimed at implementing profitability, stimulating purchases through the use of visual merchandising.

What you will learn

Analysing an e-commerce
Managing e-commerce activities on a daily basis
Strategies for Optimising E-Commerce Profitability
Managing E-commerce Costs
Interactions between off, online and social media stores
Defining effective visual social media communication
Digital interactions with Gen. Z

Programme

E-COMMERCE MANAGEMENT

E-Commerce Strategy for Fashion Companies
Business and income models
Managing the costs of an e-commerce
Inventory management, ordering, shipping and logistics
Legal and Fiscal Aspects of an Ecommerce
SEO / SEM (Search Engine Optimisation / Marketing)

E-COMMERCE FRAMEWORK

Functions of the elements that create the ecommerce skeleton and map
Development of digital and strategic steps in the areas that make up the e-commerce structure: home page, catalogue and product sheet
How to implement profitability and stimulate impulse buying through the use of visual merchandising and the neuro-web
Visual merchandising to support the visibility and language of products in different merchandise categories
promotional and loyalty interactions
Corporate transparency and storytelling to make oneself known and create bonds of consistency with customers
Marketplace
Customer experience and Packaging

CREATIVE PROCESS OF THE IMAGE

Visual Merchandising techniques in the service of e-commerce and social media image
Set up & Trend

GAMIFICATION & DIGITAL COMMUNITIES GEN Z

Digital store, digital pop-up and digital concept store
Social Media
TV and Broadcast
Games for e-commerce and Apps - M-E-commerce
NFT club
Web 3.0 and Metaverse

Job opportunities

In the post-pandemic world, virtual acceleration has hastened the demand for Digital figures. Off-line" professional roles need training to adapt to the new e-commerce paradigm of social networks and understand the relationship with the Metaverse. For small, medium and large fashion companies, and not only, digital business represents the future. The course is aimed at web designers, content creators, fashion buyers, stylists, visual merchandisers, social media managers. It also represents an opportunity for freelancers, traders and entrepreneurs.

Phases of the course

32 hours online (course being planned)
Preparatory phase: textbooks/software
Classroom phase: 32 hours of online lessons
Project work
Revision + CV dissemination
Classroom and project work certificate

Facilitations

Possibility of financing the registration fee
Video CV realisation
Reworking and updating the CV for dissemination to companies in the sector at the end of the national training course.

How to apply

Fill out the information request form and we will contact you within a few days. In the selection of candidates the scholastic CV, work experience and motivational letter will be considered. It is possible and advisable to send a portfolio of previous works. The examining commission, considering these elements, will communicate the result of the selection and the admission to the Course by filling the application form.

Teachers

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Testimony

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Course partners

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