We waited for it with anticipation and it has arrived. It is called Peach Fuzz the new Pantone colour 2024a shade somewhere between pink and orange, which will dictate the trends in every sphere in the year to come.
A warm and cosy shade that emphasises the desire to be together with others and the feelings this creates. With code 13-1023, Peach Fuzz presents a new approach to softness. Subtly sensual, it is a peach shade that conveys a feeling of tenderness and communicates a message of care and sharing.
It is a colour that embodies harmony and sweetness. Its pastel, enveloping shade recalls the delicacy of sun-ripened peach petals. This shade invites one to explore inner calm and create a relaxing space in an increasingly hectic world.
A gift for the senses, able to create a symbiotic relationship between taste, sight, touch and smell, a nuance that stimulates the spirit and feelings of closeness and connection, kindness and energy, tenderness and sensuality, inclusiveness and collaboration.
The world needs these feelings and emotions, above all it needs a new relational approach, more sincere and supportive, collaborative and positive.
The peach is a fruit that heralds rebirth, the arrival of the warm season, but also a wish for a period of peace and happiness. According to Chinese tradition, the flowers and fruits of the peach tree symbolise extreme vitality, so much so that they confer immortality.
One can well understand, therefore, how this is a widespread need. We will find it everywhere: in theinterior designin technology, in the fashion world, in make-up trends.
Everything will tell of the need for a new balance, an opportunity to take care of oneself, calm down and find one's own space in which to thrive and improve.
Peach Fuzz is a colour that everyone can wear, that suits all skin tones: its vitality transforms outfits and make-up into tender and sweet proposals for daytime and sensual and enveloping for the evening, for a result that is always natural and luminous.
"In our search for a shade that echoes our innate desire for closeness and connection, we chose a radiant colour of warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace and effortlessly unites the young with the eternal". - so stated Leatrice Eiseman Executive Director of the Pantone Colour Institute.
The Pantone colour 2024 is a comforting wish for peace and sharing, a nourishment for the eyes, a soft hope, a refuge, a protection, an invitation to create deeper bonds, to communicate with empathy and to seek beauty in the nuances of everyday life.
And all that remains for us to do is to welcome it.
