Packaging Design: how Nutella is 'Unique'.


Nutella has always hit the mark. We are all attached to that jar with the unmistakable logo. tastiest products the world, which they have tried in vain to imitate, but also the childhood memories of millions of children and former children.
This year the top brand of Ferrero back in the news, or rather to be admired for a new packaging which originates from an algorithm.
UNIQUE NUTELLA is a 1 kg glass jar sleevered with a customised, unique decoration.
The project was born with the aim of transforming an object of packaging disposable into a long-lasting, reusable object, with a view not only to environmental respect, so dear to the most sensitive customers and companies, but also to the symbolic importance of the object itself.

Thanks to eye-catching, vibrant, virtually infinite colours, printed with HP Indigo technology on transparent plastic film with which the sleever is made, the Nutella Unica jar was produced in 7 million unique iconic artworks containing the logo Nutellaidentified by a serial number.
A specific algorithm managed by the HP Mosaic software generated the random, unique images based on a template file or one or more vector PDF files.
A product study and a packaging design that led to the victory of thePackaging Oscars 2018.

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Company data

Sviluppo Europa s.r.l.
Via Albricci, 9 - 20122 Milan
P.I. 10282190965
unique code: M5UXCR1
[email protected]

Province Register Office. chamber of commerce Milan Monza Brianza Lodi
Fiscal Code is the VAT number
REA number MI-2519496
Share Capital 10,000

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