La Lego's green turn arrives with the pieces of plant plastic.
It starts with the saplings and botanical elements of the various sets, which will be on the market by the end of 2018.
A sustainable breakthrough announced by the historic toy manufacturer now become iconic in the industry.
A turning point that will be teaching for all toy designer and will be good for the environment as well as for children, who will be introduced to these kinds of issues from an early age.
The first Lego pieces will be made of a new plastic of plant origin, obtained from the processing of sugar cane, will depict saplings, botanical elements and will initiate a new way of conceiving the toy.
The toy sector is growing and with it comes an increasing need for new solutions that have a positive impact on the planet. The Lego is working in this direction, in order to develop new sustainable materials to be used for games.
The materials used by the Danish company are polyethylene, which is a soft, strong and flexible plastic, with results that are technically identical to those obtained with conventional plastic.
The test on the new Lego trees was conducted precisely to ensure that these plant plastic toys also comply with the safety and quality standards set by the Lego Group.
The path towards sustainability in toy design could lead to a gradual conversion to bioplastics of the entire production.
To applaud the initiative of Lego were also the WWFin order to support and stimulate market demand for this type of plastic and led the company to join the Bioplastic Feedstock Alliance (Bfa)initiative, which aims to ensure the sustainable supply of raw material for the bioplastics.
