Programme
The Basics of Home Staging
The origins of Home Staging: what is Home Staging, how many types of Home Staging are there, advantages and features
Overview of the Italian real estate market, how property is communicated today
Difference between home staging and interior designer.
How to set up for the housing market: Use of colour, arrangement of furniture and accessories according to space.
The Phases of Home Staging 1. The inspection:
- The physical inspection (how to structure it and the tools of the trade)
- The virtual inspection
The Phases of Home Staging 2.preventivo:
- Construction of a budget (cost analysis)
The Stages of Home Staging 3. Report and moodboard:
- The moodboard when and how to do it
- The report to be presented to the client
The Stages of Home Staging 4. Design and Staging:
- The project: rules, purchasing, stock
- Setting up: procedure, timing, preparation of materials, Stager tricks
PHOTOGRAPHY FOR HOME STAGING
- Background on photography
- Fundamentals for the correct use of the camera
- Interior photography
- Techniques for enhancing interior spaces for sales purposes
HOW TO FIND CUSTOMERS AND MARKET YOURSELF
- Communicating with real estate agents
- Communicating with private individuals
- Professional outlets. Hs Not just for houses for sale
THE HOME STAGING BUSINESS
- The vision of Home Staging at the entrepreneurial level (creating alliances and synergies)
- From the basic kit a home stager must have to building a warehouse (practical tips on where and what to buy)
MARKETING FOR HOME STAGERS
- Marketing outlines, analysis of web marketing and professional use of Social Media
- SEO positioning on the front page of Google's own activities