Specialisation course in Home Staging

Specialisation course in Home Staging


Training course

The IDI course in Home staging is a highly practical and professionalizing training path, able to provide specific skills in the design sector with particular attention to the commercial aspect.
In fact, the Home Stager takes care of the presentation and preparation of a space intended for sale or rent, recreating for the occasion, whether it is a living or commercial space, a real scene.
During the course, students will acquire marketing and communication techniques, photography, interior decoration and furnishing, as well as creativity and the ability to customize the property. You will learn how
to transform a home, emphasizing it and making it as attractive as possible to the target audience.
If the interior designer is called upon to create a project that satisfies the needs, tastes and needs of a single user, that is the client, the home stager implements a series of techniques designed to seek the attention of the greatest number possible buyers.
Home staging therefore appears as an interior design applied to the real estate market and to buying and selling.
The specialization is aimed at all those who want to pursue a professional career as a home stager or sector enthusiast, such as interior designers, real estate agents, stylists, art buyers, furniture experts and architects.

regole home staging italian design institute

Do you want to become a Home Stager?

The specialization in Home staging IDI is professional training course that will allow you to know the various techniques related to the practice of setting up a space, aimed at selling/renting, with expertise in photographic technology, marketing and communication.

What you will learn

  • Tasks of the home stager
  • Home staging vs Interior design
  • Moodboard creation
  • The property market
  • Marketing elements


The Basics of Home Staging

The origins of Home Staging: what is Home Staging, how many types of Home Staging are there, advantages and features

Overview of the Italian real estate market, how property is communicated today

Difference between home staging and interior designer.

How to set up for the housing market: Use of colour, arrangement of furniture and accessories according to space.

The Phases of Home Staging 1. The inspection:

  • The physical inspection (how to structure it and the tools of the trade)
  • The virtual inspection

The Phases of Home Staging 2.preventivo:

  • Construction of a budget (cost analysis)

The Stages of Home Staging 3. Report and moodboard:

  • The moodboard when and how to do it
  • The report to be presented to the client

The Stages of Home Staging 4. Design and Staging:

  • The project: rules, purchasing, stock
  • Setting up: procedure, timing, preparation of materials, Stager tricks


  • Background on photography
  • Fundamentals for the correct use of the camera
  • Interior photography
  • Techniques for enhancing interior spaces for sales purposes


  • Communicating with real estate agents
  • Communicating with private individuals
  • Professional outlets. Hs Not just for houses for sale


  • The vision of Home Staging at the entrepreneurial level (creating alliances and synergies)
  • From the basic kit a home stager must have to building a warehouse (practical tips on where and what to buy)


  • Marketing outlines, analysis of web marketing and professional use of Social Media
  • SEO positioning on the front page of Google's own activities

Job opportunities

The Home stager works as:

  • consultant to private individuals or in cooperation with real estate agencies who use the support of a professional to enhance the value of flats
  • relooking consultant for hotels and large hotels is the next step (in terms of scale of intervention) up from micro-recreation
  • expert and writer of editorial content for portals and trade magazines
  • fitter of photo sets and television studios, sets for wedding photographs, or special occasions, trade fairs, stands and event spaces
  • home relooking consultant for private spaces, homes, offices
  • - consultant at Architecture and Interior Design studios, which offer home staging as an additional service compared to those offered
  • Visual merchandising consultant.

Phases of the route

Preliminary lessons: teaching material
Lessons: 48 h
Project work phase: 45 days to develop a home staging project following the outline issued by the lecturer.


Possibility of financing the enrolment fee Video CV editing and updating for dissemination to companies in the sector at the end of the training course in the candidate's region of preference.

How to apply

Fill out the information request form and we will contact you within a few days. In the selection of candidates the scholastic CV, work experience and motivational letter will be considered. It is possible and advisable to send a portfolio of previous works. The examining commission, considering these elements, will communicate the result of the selection and the admission to the Course.

Images from courses


Course partners


Member of the Piedmont Journalists' Order, he began his activity as a Web Specialist in 1996 at the Polytechnic University of Turin, where he taught at the Faculty of Architecture and at the University of Turin where he taught communication digital and architectural CAD design. In 1998 he created the multimedia work that won the Golden Compass Award. He currently deals with web reputation and business communication strategies with digital media. SEO and SEM expert, he worked side by side with Google in communication and business positioning strategies and in campaign management like Google Ads. He is the responsible director of habitante.it., Leroy Merlin Italy Observatory on the House and developed together with National Consumer Union.



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Company data

Sviluppo Europa s.r.l.
Via Albricci, 9 - 20122 Milan
P.I. 10282190965
unique code: M5UXCR1
[email protected]

Province Register Office. chamber of commerce Milan Monza Brianza Lodi
Fiscal Code is the VAT number
REA number MI-2519496
Share Capital 10,000

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