Short Master in Packaging Design Online

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05 April to 04 May 2022

Do you want to become a packaging designer?
IDI's Master in Packaging Design Online is a professional training course that will enable you to learn about the various stages of product packaging design, from concept development to product communication

What you will learn

  • The history of packaging
  • Packaging evolution
  • The brand concept
  • Communicate through packaging
  • Restyling
  • Study of shapes and materials
  • Packaging and luxury
  • Case history
  • Lettering
  • Packaging and direct marketing
  • The design of a packaging

Course program

The History of Made in Italy
  • History and forms of packaging
  • Famous names and brands
Packaging evolution
  • Relationship between social and technological changes
  • Development of new product categories (ready-to-use food, organic products and
    fair trade products)
  • The packaging and the service: the packaging as an instrument of use
  • New packaging generations
  • Packaging and the environment: 4 R rule (reuse, reduction, recycling, recovery)
The brand concept
  • Brand extension
  • Line extension
Communicate through packaging
  • The packaging as a media
  • Color and communication strategies
  • The packaging lifecycle
Study of shapes and materials
  • The shape as a brand property
  • Metal, plastic, glass, cardboard, thermoformed packaging and tetrapak
The design of a packaging
  • Analysis and research
  • Concept development
  • Graphic format realization
  • Utilizzo dei software: Illustrator, Photoshop, Indesign
Packaging and luxury
  • Case history
  • Lettering
  • Packaging and direct marketing

Intervention on branding
The value of the brand

Job opportunities

The Packaging Designer can focus specifically on e-commerce packaging, take-away packaging, redesign packaging, cosmetic and pharmaceutical packaging, luxury products packaging, food and beverage packaging etc...
You will be able to collaborate with corporate realities and within consultancy companies specialising in the enhancement of corporate brands, as well as in design studios in the product field.

Phases of the course

Preliminary lessons: teaching material
Virtual classroom phase: 40 hours
Project work
Max. participants: 18

How to apply

Fill out the information request form and we will contact you within a few days. In the selection of candidates the scholastic CV, work experience and motivational letter will be considered. It is possible and advisable to send a portfolio of previous works. The examining commission, considering these elements, will communicate the result of the selection and the admission to the Course by filling the application form.


Possibility of financing for the registration fee;
Career orientation meeting;
CV video realisation;
Revision and update of the CV;

Italian Design Institute is a partner of Materially

IDI students will have access to Materially for 1 year.
Materially is the largest categorised archive of 7000 innovative and sustainable materials and production processes in the world.
Each month the Library is enriched with 40 new materials and technologies selected by an international, interdisciplinary jury of experts.

Training course

Short Master in Packaging Design

Lo Short Master in Packaging Design, was created with the aim of providing specific expertise in the
sector through a faculty composed of industry professionals with whom you will have the
possibility to follow the project development phase from the brief through the brainstorming phase
storming, concept elaboration to 3D rendering.
Through a practical approach, the Short Master's in Packaging Design Online aims to stimulate creativity
of the participants as well as leading them to acquire techniques and methods of execution that will enable the
designer to unleash their potential through a packaging design capable of communicating to the
consumer a winning product image.
Not only packaging, but also branding through a state-of-the-art educational programme that synthesises
perfectly technical, communication and marketing based on the analysis of significant case histories.

Our teachers

Course pictures

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Company data

Sviluppo Europa s.r.l.
Via Albricci, 9 - 20122 Milan
P.I. 10282190965
unique code: M5UXCR1
[email protected]

Province Register Office. chamber of commerce Milan Monza Brianza Lodi
Fiscal Code is the VAT number
REA number MI-2519496
Share Capital 10,000

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