Il Master in Car Design offre un approccio interdisciplinare che combina estetica, tecnologia, cultura e innovazione. Copre l’evoluzione del design automobilistico, con particolare attenzione al CMF (Colore, Materiali, Finiture), e sviluppa competenze visive e digitali per la presentazione professionale dei concept.
Il programma esplora sia il design degli esterni che quello degli interni, ponendo l’accento sull’esperienza dell’utente, l’ergonomia e gli strumenti digitali come la realtà virtuale. Un modulo dedicato all’intelligenza artificiale migliora la creatività e lo sviluppo dei progetti, mentre la sostenibilità e il design etico sono temi centrali.
I designer automobilistici vengono formati per fondere creatività, tecnica e visione per plasmare la mobilità del futuro.
Il programma didattico in dettaglio
AUTOMOTIVE DESIGN – SUM UP
History and culture of automotive design
Birth of the aerodynamic concept
The Industrial Boom and Iconic Design – American influence and Italy at the centre of design
Birth of aesthetic sportiness (Ferrari, Alfa Romeo, Porsche)
Functionality and minimalism: cars as a daily object (Golf, Panda, Civic)
Asian Expansion: Toyota, Honda, Mazda
Global Design and Digitalisation
Concept car as stylistic language
Analysis of future trends: urban mobility, car sharing, self-driving cars
VEHICLE TECHNOLOGY AND ENGINEERING
Vehicle architecture: chassis, powertrain, technical layout
SKETCHING & VISUAL COMMUNICATION
Advanced manual sketching techniques
Use of digital tools
Colour theory and realistic rendering
Composition of presentation boards
Visual storytelling and moodboards
Pitch design techniques and visual communication
CMF DESIGN – COLOURS, MATERIALS & FINISHES
Chromatic, tactile and decorative identity
CMF and brand identity – Case histories
COLOR DESIGN
Intrinsic colour and perceived colour
Elements and principles of design with colour
Colour: perception, psychology, sociology, communication and science
Influence of colour on shapes
Colour coding systems
Colour as a vehicle of balance, harmony and contrast
Colour and sustainability
MATERIALS AND FINISHES
Classification of materials
Intrinsic and extrinsic properties
Materials and Colours: an inseparable combination
The choice of materials for different surfaces
Materials and Sustainability
Materials in Interior Design
Materials in Automotive Design: soft trim and hard trim
Textures, patterns and shapes
Interactive finishes
The Leather
The Fabrics
The Alcantara
Plastic Materials
The Carbon Fibre
The Metals
The Wood
The Varnishes
EXTERIOR CAR DESIGN
Proportions, volumes and surfaces
Design of headlights, bumpers, grilles and other details
Study of brand identity through aesthetics
INTERIOR CAR DESIGN
Anthropometry and Ergonomics Human-Machine Interface (HMI)
Interior design: dashboard, seats, infotainment
Materials, textures and CMF (Colour, Material, Finish)
UX/UI
Integration of digital systems (touchscreen, voice assistants)
UI design
User journey and onboard experience design
Interactive VR simulations
3D MODELLING AND VIRTUAL PROTOTYPING
Polygonal modelling
NURBS modelling
Software – Alias
Advanced rendering and lighting
VR and AR for Car Design
Layout for Virtual Reality & immersive presentation
AI FOR CAR DESIGN
Traditional workflows vs AI
AI technologies applied to automotive design
AI integration in prototyping, rendering and design evaluation processes
Design by prompt
SUSTAINABILITY AND RESPONSIBLE DESIGN
Environmental Impact of Automotive Design
Life Cycle Assessment (LCA)
Eco-friendly and recyclable materials
Eco-design and sustainable mobility
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