Member of the Piedmont Journalists' Order, he began his activity as a Web Specialist in 1996 at the Polytechnic University of Turin, where he taught at the Faculty of Architecture and at the University of Turin where he taught communication digital and architectural CAD design. In 1998 he created the multimedia work that won the Golden Compass Award. He currently deals with web reputation and business communication strategies with digital media. SEO and SEM expert, he worked side by side with Google in communication and business positioning strategies and in campaign management like Google Ads. He is the responsible director of, Leroy Merlin Italy Observatory on the House and developed together with National Consumer Union.