Short Master in Packaging Design

From here starts your educational path,
fill in the form!

  • Date Format: YYYY dash MM dash DD
  • This field is for validation purposes and should be left unchanged.

Milano, 9 - 13 novembre 2020
Milano, 10 - 14 maggio 2021

Do you want to become a packaging designer?
The IDI Master in Packaging Design is a full-immersion course that will allow you to learn about the various phases related to product packaging design, from concept development to product communication.

What you will learn

  • The history of packaging
  • Packaging evolution
  • The brand concept
  • Communicate through packaging
  • Restyling
  • Study of shapes and materials
  • Packaging and luxury
  • Case history
  • Lettering
  • Packaging and direct marketing
  • The design of a packaging

Course program

The History of Made in Italy
  • History and forms of packaging
  • Famous names and brands
Packaging evolution
  • Relationship between social and technological changes
  • Development of new product categories (ready-to-use food, organic products and fair trade products)
  • The packaging and the service: the packaging as an instrument of use
  • New packaging generations
  • Packaging and the environment: 4 R rule (reuse, reduction, recycling, recovery)
The brand concept
  • Brand extension
  • Line extension
Communicate through packaging
  • The packaging as a media
  • Color and communication strategies
  • The packaging lifecycle
Study of shapes and materials
  • The shape as a brand property
  • Metal, plastic, glass, cardboard, thermoformed packaging and tetrapak
The design of a packaging
  • Analysis and research
  • Concept development
  • Graphic format realization
  • Utilizzo dei software: Illustrator, Photoshop, Indesign
Other topics
  • Packaging and luxury
  • Case history
  • Lettering
  • Packaging e direct marketing

Job opportunities

The Packaging Designer will be able to work in specifically to packaging e-commerce, take-away packaging, packaging redesign, cosmetic and pharmaceutical packaging, luxury products packaging, food and beverage packaging and other fields. He will be able to collaborate with corporate realities and within companies consultancy specializing in the enhancement of corporate brands, as well as in design studies in the product field.

Phases of the route

Preliminary lessons: teaching material
Lessons: 40 h
Project work
Max. participants: 18

How to apply

Fill out the information request form and we will contact you within a few days. In the selection of candidates the scholastic CV, work experience and motivational letter will be considered. It is possible and advisable to send a portfolio of previous works. The examining commission, considering these elements, will communicate the result of the selection and the admission to the Course.


Possibility of financing for the registration fee;
Professional orientation meeting during the classroom phase;
Video CV creation during the full-immersion;
Revision and update of the CV;
Reports of accommodation facilities, in areas adjacent to the classroom.

Training course

Short Master in Packaging Design

Lo Short Master in Packaging Design nasce con l’obiettivo di fornire competenze specifiche nel settore di riferimento attraverso una faculty composta da professionisti del settore con la quale si avrà la possibilità di seguire la fase di sviluppo del progetto partendo dal brief, passando alla fase di brain storming, dell’elaborazione del concept per arrivare a quella della renderizzazione 3d.
Attraverso un approccio pratico, lo Short Master in Packaging Design mira a stimolare la creatività dei partecipanti oltre che a portarli ad acquisire tecniche e modalità esecutive che permetteranno al designer di liberare le proprie potenzialità attraverso un progetto di packaging in grado di comunicare al consumatore un’immagine vincente del prodotto.
Non solo imballaggio, ma anche branding attraverso un programma didattico all’avanguardia che sintetizza perfettamente tecnica, comunicazione e marketing partendo dall’analisi di significativi case histories.

Our teachers

Carlo Aliverti

Carlo Aliverti

Carlo Aliverti, da 25 anni è protagonista del branding italiano. Attualmente è Director per Break System Srl, agenzia specializzata in...

Read More

Anna Paola Tortoroglio

Anna Paola Tortoroglio è specializzata in diversi settori della comunicazione come la corporate identity e il packaging. Nel 1997 ha...

Read More
it_IT en_GB

La tua formazione?
È al sicuro.