Short Master in Packaging Design

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Milano, 13 - 17 Settembre 2021

Milano, dal 14 al 18 marzo 2022

Do you want to become a packaging designer?
The IDI Master in Packaging Design is a full-immersion course that will allow you to learn about the various phases related to product packaging design, from concept development to product communication.

What you will learn

  • The history of packaging
  • Packaging evolution
  • The brand concept
  • Communicate through packaging
  • Restyling
  • Study of shapes and materials
  • Packaging and luxury
  • Case history
  • Lettering
  • Packaging and direct marketing
  • The design of a packaging

Course program

The History of Made in Italy

  • History and forms of packaging
  • Famous names and brands

Packaging evolution

  • Relationship between social and technological changes
  • Development of new product categories (ready-to-use food, organic products and fair trade products)
  • The packaging and the service: the packaging as an instrument of use
  • New packaging generations
  • Packaging and the environment: 4 R rule (reuse, reduction, recycling, recovery)

The brand concept

  • Brand extension
  • Line extension

Communicate through packaging

  • The packaging as a media
  • Color and communication strategies


  • The packaging lifecycle

Study of shapes and materials

  • The shape as a brand property
  • Metal, plastic, glass, cardboard, thermoformed packaging and tetrapak

The design of a packaging

  • Analysis and research
  • Concept development
  • Graphic format realization
  • Utilizzo dei software: Illustrator, Photoshop, Indesign

Packaging and luxury

  • Case history
  • Lettering
  • Packaging e direct marketing

Intervento sul branding

Il valore del brand

Job opportunities

The Packaging Designer will be able to work in specifically to packaging e-commerce, take-away packaging, packaging redesign, cosmetic and pharmaceutical packaging, luxury products packaging, food and beverage packaging and other fields. He will be able to collaborate with corporate realities and within companies consultancy specializing in the enhancement of corporate brands, as well as in design studies in the product field.

Phases of the route

Preliminary lessons: teaching material
Lessons: 40 h
Project work
Max. participants: 18

How to apply

Fill out the information request form and we will contact you within a few days. In the selection of candidates the scholastic CV, work experience and motivational letter will be considered. It is possible and advisable to send a portfolio of previous works. The examining commission, considering these elements, will communicate the result of the selection and the admission to the Course.


Possibility of financing for the registration fee;
Professional orientation meeting during the classroom phase;
Video CV creation during the full-immersion;
Revision and update of the CV;
Reports of accommodation facilities, in areas adjacent to the classroom.

Italian Design Institute è partner di Materially

Gli allievi di IDI avranno a disposizione l’accesso a Materially per 1 anno.
Materially è il più grande archivio, suddiviso in categorie, composto da 7000 materiali e processi produttivi innovativi e sostenibili al mondo.
Ogni mese la Library si arricchisce di 40 nuovi materiali e tecnologie selezionati da una giuria internazionale e interdisciplinare di esperti.

Training course

Short Master in Packaging Design

The Short Master in Packaging Design was created with the aim of providing specific skills through a faculty composed of professionals in the sector, with which it will be possible to follow the development phase of the project starting from the brief, moving on to the brain storming phase, of the elaboration of the concept to arrive at that of 3d rendering. Through a practical approach, the Short Master in Packaging Design aims to stimulate the creativity of the participants as well as to bring them to acquire techniques and executive modalities that will allow the designer to free their potential through a packaging project capable of communicating to the consumer a winning image of the product. Not only packaging, but also branding through a cutting-edge educational program that perfectly synthesizes technique, communication and marketing starting from the analysis of significant case histories.

Our teachers

Giacomo Buccheri

Graphic Designer / Docente di grafica La sua carriera lavorativa inizia durante gli studi universitari, collaborando con varie agenzie pubblicitarie...

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Anna Paola Tortoroglio

Anna Paola Tortoroglio è specializzata in diversi settori della comunicazione come la corporate identity e il packaging. Nel 1997 ha...

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