Short master's degree in PACKAGING DESIGN online

Short master's degree in PACKAGING DESIGN online


Training course

Lo Short Master in Packaging Design, was created with the aim of providing specific expertise in the
sector through a faculty composed of industry professionals with whom you will have the
possibility to follow the project development phase from the brief through the brainstorming phase
storming, concept elaboration to 3D rendering.
Through a practical approach, the Short Master's in Packaging Design Online aims to stimulate creativity
of the participants as well as leading them to acquire techniques and methods of execution that will enable the
designer to unleash their potential through a packaging design capable of communicating to the
consumer a winning product image.
Not only packaging, but also branding through a state-of-the-art educational programme that synthesises
perfectly technical, communication and marketing based on the analysis of significant case histories.

Do you want to become a packaging designer?
IDI's Master in Packaging Design Online is a professional training course that will enable you to learn about the various stages involved in product packaging design, from concept development to product communication

What you will learn

  1. The history of packaging
  2. Packaging evolution
  3. The brand concept
  4. Communicate through packaging
  5. Restyling
  6. Study of shapes and materials
  7. Packaging and luxury
  8. Case history
  9. Lettering
  10. Packaging and direct marketing
  11. The design of a packaging


The History of Made in Italy
  • History and forms of packaging
  • Famous names and brands
Packaging evolution
  • Relationship between social and technological changes
  • Development of new product categories (ready-to-use food, organic products and
    fair trade products)
  • The packaging and the service: the packaging as an instrument of use
  • New packaging generations
  • Packaging and the environment: 4 R rule (reuse, reduction, recycling, recovery)
The brand concept
  • Brand extension
  • Line extension
Communicate through packaging
  • The packaging as a media
  • Color and communication strategies
  • The packaging lifecycle
Study of shapes and materials
  • The shape as a brand property
  • Metal, plastic, glass, cardboard, thermoformed packaging and tetrapak
The design of a packaging
  • Analysis and research
  • Concept development
  • Graphic format realization
  • Utilizzo dei software: Illustrator, Photoshop, Indesign
Packaging and luxury
  • Case history
  • Lettering
  • Packaging and direct marketing

Intervention on branding
The value of the brand


Job opportunities

The Packaging Designer may focus specifically on e-commerce packaging, take-away packaging, redesign packaging, cosmetic and pharmaceutical packaging, luxury products packaging, food and beverage packaging etc...
You will be able to work with companies and within consultancy firms specialising in corporate branding, as well as in design studios in the product field.

Phases of the route

Propaedeutic lessons: Preparatory lessons: Texts + online platform
Classroom phase: 40 hours of online lessons via platform (2 appointments per week of 4 hours, every Monday and Wednesday)
21, 23, 28, 30 November 2022
7, 9, 12, 14, 19, 21 December 2022
Project work: 45 days to develop the project brief following the outline issued by the lecturer


Possibility of financing the enrolment fee Video CV editing and updating for dissemination to companies in the sector at the end of the training course in the candidate's region of preference.

How to apply

Fill out the information request form and we will contact you within a few days. In the selection of candidates the scholastic CV, work experience and motivational letter will be considered. It is possible and advisable to send a portfolio of previous works. The examining commission, considering these elements, will communicate the result of the selection and the admission to the Course.

Images from courses


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Company data

Sviluppo Europa s.r.l.
Via Albricci, 9 - 20122 Milan
P.I. 10282190965
unique code: M5UXCR1
[email protected]

Province Register Office. chamber of commerce Milan Monza Brianza Lodi
Fiscal Code is the VAT number
REA number MI-2519496
Share Capital 10,000

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