Design by Angelica Giliberti
The last few decades have witnessed the great revolution that saw the transition from the world
analogue to industrial. Generation Z, to whom the label is addressed, also continues to
experiment with new, increasingly powerful and faster technologies and, at the same time, begin to look at
back to recover the old values. So while confidence in digital progress makes
increasingly immersed in virtual realities, nostalgia for the analogue world encourages the search for the
human contact to re-evaluate expressions of the past in a modern key. This is how the collection was born
'GONGGI GAME' TRADITION IS A SUCCESSFUL INNOVATION
GONGGI is the most common Korean popular game and was traditionally played with five or more
pebbles, now replaced by coloured plastic stones. A game to which all family members
are linked because it has been part of everyone's past: from grandparents to parents to Generation Z
current.
The online pop-up GONGGI GAME fully espouses its values with the capsule that addresses the entire
family. Each item is identified with the most famous names of Korean tradition and looks
revisit the 'NEW PREPPY' style in a modern key: sporty jackets in earthy tones in brown or
grey, Oxford fabric shirts revisited in volumes, velvet trousers, turtleneck jumpers,
pullovers with obligatory V-necks, pleated skirts and checked shirts.
The collection reinforces the concept
"MORE IS LESS
thanks to the proposal of gender fluid garments. A mix of trousers, jackets, jumpers and accessories that should not be bought without meaning,
but all family members through 'creative recycling' bring added value to
every article, any dress or accessory has infinite interpretations depending on who decides to
wear it and reinvent it. The revisitation, the result of a synergy between contemporaneity and the past,
guarantees each piece an irresistible uniqueness value.The five looks are designed to optimise
wardrobe items, the key garments inspire the creation of multiple outfits in the perfect A style. Error and they do so in the unique wardrobe of 할하버지 and 할머니 (grandfather and grandmother), 아빠/아버지/아버님 and 엄마/어머님 (father and mother) and 언니 아들 (daughter/son).
