Course in original podcasts: design and audio storytelling

Course in original podcasts: design and audio storytelling


The course aims to train professionals in podcasting who are responsible for creating original audio content from conception to distribution on platforms by applying storytelling with a focus on certain narrative genres.

What you will learn

The candidate will learn, through specific skills and technical knowledge, to apply the rules of storytelling to design original audio files to be listened to on-demand.


  • What is a Podcast
  • The national podcast landscape
  • The target market and the numbers
  • Players and trends
  • Storytelling
  • Narrative structure and models. Creating an effective narrative with classroom practice
  • How to choose a story: from idea to script
  • How an idea is presented and what characteristics the podcast must have in order to be recommended to the listener
  • Distribution: platforms, promotion and legal aspects
  • Focus on genres:

The journalism podcast: why use podcasts to do journalism?
The narrative podcast: fine-tuning the text to make it suitable for audio enjoyment
The documentary podcast
Branded podcast: brand storytelling, hints at strategy and marketing

  • Publishers and the professional recording studio: with Emons books&audiolibri, individual voice setting practice to learn how to transpose, also on an emotional level, a content and correct use of the equipment in the studio supported by director and sound engineer (at, Rome)
  • Podcasts and radio, two media that influence each other
  • Radio: from news to daily
  • The audio documentary
  • Voice and sound: music and storytelling
  • Recording modes: studio and home studio, indoor and outdoor with output and live recording practice. Re-elaboration of audio material in the classroom.
black and silver microphone on brown wall

Job opportunities

The course in Original podcast: design and audio storytelling by the Italian Design Institute is designed for those who, through the guidance of experienced professionals in the field, wish to become podcast designers.

The opportunities to work in this field today are growing: the knowledge acquired during the course will enable the student to successfully pursue the profession, entering the market as a freelancer, or within private or communications companies.

A profession that is destined to develop more and more.

Our lecturer Gaia Passamonti, founder and storyteller of the agency Storie Avvolgibili, will select a trainee for a period of practical training. The trainee will have the opportunity to work on the development of a project for the production of a podcast.

Phases of the route

Propaedeutics: Textbooks, audio listens, e-learning platform

Classroom phase: 44 hours of lectures (Monday to Saturday)

Project work: 45 days to develop an original podcast following the outline provided by the lecturer

Dissemination of the professional profile nationwide


Possibility of financing the registration fee
Video CV realisation
Reworking and updating the CV for dissemination to companies in the sector at the end of the training course in the country.

How to apply

Fill out the information request form and we will contact you within a few days. In the selection of candidates the scholastic CV, work experience and motivational letter will be considered. It is possible and advisable to send a portfolio of previous works. The examining commission, considering these elements, will communicate the result of the selection and the admission to the Course.

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Course partners

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Company data

Sviluppo Europa s.r.l.
Via Albricci, 9 - 20122 Milan
P.I. 10282190965
unique code: M5UXCR1
[email protected]

Province Register Office. chamber of commerce Milan Monza Brianza Lodi
Fiscal Code is the VAT number
REA number MI-2519496
Share Capital 10,000

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