These are prominent names those of course partner in Toy Design organised by Italian Design Institutethree leading Italian publishers with proven experience in the sector and sections dedicated precisely to the world of children's playbooks. Partnerships that enhance the course organised by IDI and which demonstrate the high quality of the training on offer.
Partner of the course in Toy Design IDI
The specialisation course in Toy Design IDI was created to meet the needs of the market, which requires professionals with specific skills in the design sector applied to the playful-educational world of children.
The course prepares future toy designers through theoretical lectures and practical workshops, conveying the fundamental principles of designing a book-gamefrom concept to creative idea and design.
Gribaudo: the Feltrinelli Group brand dedicated to children
Gribaudo was acquired in 2008 by Feltrinellithe famous publishing group from Milan that has been and continues to be an integral part of the history of books and Italian culture.
Currently the Feltrinelli group is made up of various entrepreneurial activities linked to the brand: a network of bookshops with more than 100 sales outlets in many Italian cities and an online store, the Foundation, which organises cultural events and offers its spaces to citizens in the new Viale Pasubio premises, the Editorial Group, which includes the publishing houses Giangiacomo Feltrinelli and IF-Idee editoriali Feltrinelli (which includes the Gribaudo and Apogeo brands) and the latest (2013) television LaEffewhich offers programmes and content of high cultural value.
Gribaudo is an interesting publisher of illustrated books, which dedicates about half of its catalogue to children's books, mainly in the pre-school age group: there is no shortage of titles for school age too, including illustrated encyclopaedias. Gribaudo has become an important player in the field of publishing proposals dedicated to children's education, a mission that is fully achieved through a wide range of products, including hardback volumes, active books, game and pop-up books, nursery rhymes and classic fairy tales and a selection of illustrated books.
Sassi editions: reading while playing
Among the partners of the IDI Toy Design course is the publishing house Sassi Juniorspecialised from the outset in the creation of play-books, where the playful activity is closely linked to the educational one. These products are characterised by an approach that includes a moment of play and one dedicated to reading, thanks to the co-presence of a booklet and a toy within the same package.
The children's series (2-6 years) offers hardback booklets dedicated to basic concepts, which fit inside packages containing cubes to stack, puzzles to assemble and shapes to fit together.
The necklace Sciencefor children aged 6 to 10 years, offers educational texts on scientific or historical topics, always narrated with a popular approach and accompanied by models to assemble, puzzles, pop-ups and other educational games.
Attention to ecology, which has always been at the heart of the publishing house's choices, takes concrete form in the use of recycled or certified paper, but also in the use of ecological inks with a low environmental impact; one more way of affirming the ethical-educational values that have always inspired the activity of Sassi Publisher.
A hole with a book around it: when the book becomes a game
An important example of toy design linked to the publishing world are the 'books with holes' of La Coccinella Editrice. The timeless necklace that has made the company famous is popular with young children because of the small creations that attract the attention of young children by inviting play and exploration through the five senses.
La Coccinella Editrice has been making books for very young children for 40 years. It is characterised by the use of perforated cardboard, which becomes an integral part of the story: a hole with the book around it. It is a revolution in children's publishing, an absolute novelty that makes the book a true playful-educational tool, now increasingly popular throughout the world.
With more than 72 million books sold and collaborations with well-known and internationally appreciated illustrators and authors (Nicoletta Costa, Anna Curti, Mario Gomboli, Giulia Orecchia, Tiziano Sclavi, Roberto Piumini), La Coccinella Edizioni brings many children closer to reading every year, combining passion, dedication and expertise in a fast-growing sector today.
IDI Toy Design Course: Project Work is an opportunity to give space to creativity
Within the specialisation course in Toy Design IDI is planned, at the end of the classroom phase, a Project Work focused on the design and designing an illustrated playbook.
The Project Workin collaboration with the partners of the course in Toy Design will enable the students to put into practice the knowledge acquired during the classroom phase and realise a real Toy Design project for the above-mentioned publishers, in its various phases:
- Concept
- Project processing
- Game Creation
- Executive project: illustration and completion
