Visual Merchandising Course
Set Up Studio
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The objective of the Specialisation Course in Visual Merchandising - Set Up Studio IDI is to create complete professionals in the field of visual and fashion design, capable of designing display spaces, shop windows and concept stores, with the aim of guiding the purchasing behaviour of the end customer.
Milan, 18 to 23 July 2022 + 28 November to 17 December 2022
Rome, 19 to 24 September 2022 + 28 November to 17 December 2022
What you will learn:
- the tools, languages and strategies of Visual Merchandising
- to understand and develop the dynamics of a contemporary store
- to develop a technically effective window display proposal
- to learn and apply display techniques by defining correct guidelines to implement the profitability of a store
- understand the application of new technologies that make the in-store experience interactive
Set Up Studio Area
- Materials used for Visual Design
- Language, construction and design
Course program
VISUAL MERCHANDISING AREA:
Visual merchandising: not the translation of window dresser
- Marketing oriented: generations to talk to
- Communication is contact: suggestion, persuasion and visual languages
Visual merchandising: the store
- Distribution formats and uses: mono-brand, multi-brand, showroom, department store, mall, corner, shop&shop, flagship store, free standing store, concept store, temporary store, pop up store, guerrilla store, outlet. Hotels, cafés, museums, exhibitions.
- Create languages strategic exteriors
- The layout: hybrid revolutions where traditional, interactive and digital coexist.
- New sustainable awareness
- New spaces post-Covid
- The rules and strategies for profitability of merchandise & wall layouts
- Modelling the interior fittings of the store. Interactive and multimedia elements. Props & Dummies
- Stores should not only be for shopping: experiential store
- The importance of the final impression: leave-taking and packaging
Visual merchandising: window dressing technique
- The shop window: not just an attraction to invite people in-store. Typologies
- Set up design: function and choice of elements
- Visual display: balance and psychology of composition. Focal point creation and development. Technical rules.
- Set up studio: decorations & symbolic references
- Showcases multimedia e interactive
- Visual merchandising: displays
- Objectives and display languages
- The display levels of the wall
- Display: display criteria, application of the rules of different techniques and their strategies
- Display creative, minimalists
- Digital displays: better evaluations and interactions with products through Qr Codes, Ar, Vr, holograms
SET UP STUDIO AREA:
Materials Technology - the Material Landscape
- Technological basis of materials, distinction of families and classification
- Durable and non-durable materials combined with visual communication and marketing
Material analysis
- Sustainability
- Efficiency evaluation
- Competitive analysis
- Product Evaluation
- Analysis of opportunities
- Material trends
Contemporary Material Scenario –Materials with your vision in mind
- Innovative materials and cross-sector inspiration
- Scekta of materials
Do revolutionary ideas need revolutionary materials or cheap materials?
- Material procurement
- Materiality
- Material experience
Analysis of materials in combination with the project - Introduction to the project and research
- Coordinated retail image and design concept
- Choice of project to be developed and image search with related materials
- Project Execution
Project structure and organisation - Design, production and research phases
Outline project
- Joint meeting
- Needs and budget verification
- Outline design
Project phase
- 3D three-dimensional verification
- Technical and graphic design
- Study and design of installations and spaces
Organisational Phase
- Inspection and survey
- Verification of certifications and regulations
- Support Services Management
Production
- Realisation
- Assembly and disassembly
- Transport
Post Production
- Technical assistance at the exhibition site
- Multimedia study and realisation
- Storage and Maintenance
Design workshop
Job opportunities
Phases of the course
Introductory lessons (Visual Merchandising) texts + online platform
Classroom phase: 48 hours (24 hours online and 24 hours face-to-face in Milan)
Project work
Max. participants: 25
How to apply
Fill out the information request form and we will contact you within a few days. In the selection of candidates the scholastic CV, work experience and motivational letter will be considered. It is possible and advisable to send a portfolio of previous works. The examining commission, considering these elements, will communicate the result of the selection and the admission to the Course by filling the application form.
Facilitations
Possibility of financing for the registration fee;
Professional orientation meeting during the classroom phase;
Video CV creation during the full-immersion;
Revision and update of the CV;
Reports of accommodation facilities, in areas adjacent to the classroom.
Italian Design Institute is a partner of Materially
IDI students will have access to Materially for 1 year.
Materially is the largest categorised archive of 7000 innovative and sustainable materials and production processes in the world.
Each month the Library is enriched with 40 new materials and technologies selected by an international, interdisciplinary jury of experts.
Training course
Course in Visual Merchandising - Set Up Studio
The objective of the Specialisation Course in Visual Merchandising - Set Up Studio IDI is to create complete professionals in the field of visual and fashion design, capable of designing display spaces, shop windows and concept stores, with the aim of guiding the purchasing behaviour of the end customer. Maximising the profitability of a shop's display space is possible through the skilful arrangement of products in the space that enhances and emphasises the brand's strengths.Buying a product is an action that generates an emotional and sensory experience. If the first visual impact is positive, the customer's mood can positively influence the buying experience, leading to customer loyalty and potential return for subsequent purchases. Customers change constantly, as do consumer and purchasing needs and issues; products themselves are renewed, especially in the world of fashion design, not to mention the communication initiatives of competitors. Therefore, adapting a shop's commercial strategy in good time is of paramount importance. The visual merchandising figure is in charge of managing this constant change, anticipating or following the trends of the moment, since commercial marketing strategies aimed at increasing sales are mainly through visual and sensorial communication.Involving all the buyer's senses synergistically, suggesting and persuading the buyer to buy, informing and proposing with determination: these are the aces that cannot be missing from the sleeve of the successful visual merchandiser, who often has a background characterised by a passion for design and communication, or who has taken courses in fashion or interior design. Through the "Set Up Studio" module, then, a series of skills linked to the appropriate use of materials and their processing will be transmitted in order to be able to govern one's own project in the best possible way, equipping it with the correct communication.