Online Visual Merchandiser: the evolving professional figure.
Neuro Web Strategies: the unconscious guides us in impulse buying.
The applications of suggestion and persuasion in the online store.
Online Visual Merchandising: interactions between digital and physical stores
- Analysis of e-commerce elements and development of improvements
- Development of the digital and strategic steps in the areas that make up the ecommerce structure: home page, catalogue and product sheet
- Application of online visual merchandising techniques for image communication: product displays
- Interaction buying processes: webrooming, showrooming, boomerooming...
- Design and optimisation of the online experience: interactive multimedia elements and gamification
- Enhance visibility and experience in e-commerce and social networking through the use of: AI, VR, AR, 3D, Digital store...
- Communication of corporate values: Heritage, transparency, sustainability ...
Fashion styling: basic fundamentals
- Styling: concept, birth and evolutionary process
- Stylist: job description & skills. Stylist type corporate, freelance, editorial, retail, cinema and VIP.
- Styling process: from trend analysis to image creation: trend forecasting, moodboard, shooting & post production
- The evolution of fashion through the decades from the 1920s to the 00s: trend analysis and style categories: casual wear, formal wear, evening wear, sports wear and derivatives.
Influence of styling in the creative process:
"Before and after the show
Styling 360. Brand Identity & Brand Awaraness
Application of styling in the design of Visual Merchandising
Creation of the set, window book & merchandising display. The introduction of the concept of the
Hot to Wear It and its influence in the transformation of Visual Display.
Visual Merchandiser & Stylist: two roles compared
The interrelation between the two professionals in the creation and communication of the product and web identity.
Content Creation: image creation for digital and social media: the editorial and commercial image.
- Using influencers as sales tools through product placement.
Evolution in the reachability of a product.
E- commerce web sites Vs Instagram: start-ups and the new generation.
E-fashion examples: luxury bigwigs and Post Apocalyptic brands
Neuro Web Marketing: how emotions act on people's actions.
- The impulse purchase in the offline store.
- The application of suggestion and persuasion in the online store.
