The sale of luxury used cars is the future.
ELLE
Initially, brands were reluctant to embrace the phenomenon, indeed they frowned upon it for fear that the for sale second hand constituted a form of harmful competitionnot only because it risked undermining profits, but also because it was feared to encourage the counterfeiting as well as entailing a devaluation of the brand in terms of prestige, perception and status. In short, until a few years ago, resale was an enemy for the maisons to beware of. And especially after the lockdown that have contributed to the increase of declutteringin recent years the rise of the resale has been exponential and unstoppable.
If you think that Vestiaire Collective originated only in 2009 and today worth around 40 billion - which is estimated to double by 2025 - we can begin to get an idea of the potential of resale channels, which according to accurate analyses now register a growth four times faster than in the primary market. Even large luxury shopping centres, such as Selfridges in the UK and La Rinascente in Italyhave started to set up spaces for the resale of the vintage designer.
It is only natural, therefore, that the maisons have decided to jump on the running train rather than be crushed by it: instead of losing a slice of customers or potential customers to multi-brand stores and online resale platforms, better to try to regain control and generate profit from a phenomenon that is in any case inevitable.
