Master in Luxury Second Hand

Master in Luxury Second Hand


Training course

The future of luxury goods, especially in the field of fashion, is increasingly intertwined with vintage and second handunder the banner of circularity and sustainability. We discover the latest trends in circular fashion and second-hand luxury garments.

Second-hand, or second hand if you prefer, is therefore destined to become a major player in the field of luxury fashion. This trend is confirmed by several global projects by famous luxury brands, such as Gucci Vault, Alessandro Michele's portal for selling second-hand items and Valentino Vintage, but also by the growing number of online platforms dedicated to the second-hand market. Such as the one in collaboration between Moda Operandi and Rebag, which provides a collection of luxury handbags (including models by Hermès and Louis Vuitton), a topic we will address in another article. But the existing projects and platforms dedicated to second-hand luxury fashion are now many and growing, with the luxury market increasingly oriented towards sustainability and, at the same time, determined to exploit this consumer purchasing trend.

The sale of luxury used cars is the future.

Initially, brands were reluctant to embrace the phenomenon, indeed they frowned upon it for fear that the for sale second hand constituted a form of harmful competitionnot only because it risked undermining profits, but also because it was feared to encourage the counterfeiting as well as entailing a devaluation of the brand in terms of prestige, perception and status. In short, until a few years ago, resale was an enemy for the maisons to beware of. And especially after the lockdown that have contributed to the increase of declutteringin recent years the rise of the resale has been exponential and unstoppable.

If you think that Vestiaire Collective originated only in 2009 and today worth around 40 billion - which is estimated to double by 2025 - we can begin to get an idea of the potential of resale channels, which according to accurate analyses now register a growth four times faster than in the primary market. Even large luxury shopping centres, such as Selfridges in the UK and La Rinascente in Italyhave started to set up spaces for the resale of the vintage designer.

It is only natural, therefore, that the maisons have decided to jump on the running train rather than be crushed by it: instead of losing a slice of customers or potential customers to multi-brand stores and online resale platforms, better to try to regain control and generate profit from a phenomenon that is in any case inevitable.


Part One

  • Why choose luxury pre-loved items.
  • Which brands have the most market in the second hand world.
  • Why some vintage items acquire more value over time
  • The importance of a buyer advisor when buying and/or selling
  • Buying from professional/expert platforms or profiles (focus Vestiaire Collective and other retailers)
  • Guidelines on how to recognise a FAKE product
  • Sellers must not speculate
  • First pre-loved purchase, what to invest in.

Part Two

  • Differentiation between Vintage and 2nd Hand
  • Importance of Vintage and the sustainable impact it has
  • Importance of the 2nd Hand and the sustainable impact it has
  • Importance of Italian tailoring and craftsmanship (Italian Craftmanship Heritage) - importance of Made in Italy
  • Distinction between specialised sellers and resale apps (Vinted/Depop/Vestiaire etc.) linked to the discourse of the process behind a specialised vintage shop (research, renewal of garments/accessories, various steps to reach the final consumer)
  • Differentiation of approach to buying vintage/2nd hand from the approach to buying new goods/Fast Fashion
  • Differentiation of prices in Vintage from 2nd hand prices
  • Vintage is NOT a trend and reasons why it can never be one
  • Remake/rework/re-adapt vintage/2nd hand garments to extend their life cycle and give them a new lease of life/creative process and brands that have made this their identity.

Part Three

  • Market Sneakers Second Hand
  • Rolex Affair: the second hand of watches - platforms to learn about
  • Second-hand clothes: how and where to create your own business from your wardrobe
  • Sustainability and Second-hand Fashion
  • Marketing and advertising in the second-hand world: from shop to ecommerce.

Case Study Seminar

Phases of the route

Individual preparatory study (e-learning platforms + texts)
- Classroom phase: 64 hours online
-Individual project work: Project development for an event, app, sales, second-hand commercial strategy.


Possibility of financing the enrolment fee Video CV editing and updating for dissemination to companies in the sector at the end of the training course in the candidate's region of preference.

How to apply

Fill out the information request form and we will contact you within a few days. In the selection of candidates the scholastic CV, work experience and motivational letter will be considered. It is possible and advisable to send a portfolio of previous works. The examining commission, considering these elements, will communicate the result of the selection and the admission to the Course.

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Course partners


Born and bred in the historic family boutique 'Cecilia De Fano' in Bari. "When I was a child, instead of playing with dolls, I used to hide in the fitting rooms of the shop and behind the furniture in the Chanel corner where the bags and costume jewellery were. Now, the fashion world has changed as has the way of shopping. You have to adapt to change and evolve." Now a consultant buyer, personal shopper and reseller of fashion luxury (vintage and second hand).

Always passionate about the artistic and creative world, fashion has been the synthesis of my path in continuous metamorphosis and development. Graduated in Fashion Design at IED Turin, subsequently immersed in the world of Max Mara and Sportmax from October 2019. During my professional career I have been catapulted 360 degrees into the fashion hemisphere, with a main focus on 3D Design, the present and future of the fashion scene and beyond.



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Company data

Sviluppo Europa s.r.l.
Via Albricci, 9 - 20122 Milan
P.I. 10282190965
unique code: M5UXCR1
[email protected]

Province Register Office. chamber of commerce Milan Monza Brianza Lodi
Fiscal Code is the VAT number
REA number MI-2519496
Share Capital 10,000

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