Master in Jewelry Design

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Milano, dal 6 al 18 Settembre 2021

Do you would like to become a jewelry designer?
The IDI Master in Jewelry Design is a professional training course that will allow you to learn jewelry design techniques, to manage a jewelry design project . The students will be able to manage the concept, the realization of the final product, the study of design software, the choice of materials and the communication of the finished product.

What you will learn

  • Jewel History

  • History of manufacturing technologies

  • Materials and gems

  • Design methodologies: from the idea to the realization

  • Technical drawing of the jewel: freehand sketch and Rhinoceros

  • Implementation: techniques, technologies and 3D printing

  • Visual communication and packaging

  • Market definition and marketing strategies

Course program

Jewel History

  • Focus on the main art movements that influenced the jewelry over time

History of manufacturing technologies

  • Evolution of processing methods, industrial and craft over time.

Materials and gems

  • Analysis of the physical, chemical and morphological characteristics of materials and gems.

Design methodologies: from the idea to the realization

  • Analysis of the process from the idea to the realization of the prototype
  • Design methodologies
  • Choice of materials
  • Choice of stylistic references
  • Drafting
  • Processing of drawings

Technical drawing of the jewel: freehand sketch and Rhinoceros

  • Hand drawing techniques: sketch
  • Digital drawing techniques: Rhinoceros

Implementation: techniques, technologies and 3D printing

  • How a jewel is made today


  • Presentazione delle tecnologie e degli strumenti in laboratorio 
  • Practical exercises with wax: Fusion; Laminate; Twist; Welding; Finishes; Cleaning; Polishing

Visual communication and packaging

  • Techniques of a prototype, a collection, a book
  • Realization of a Moodboard
  • Graphic image design
  • Packaging design

Market definition and marketing strategies

  • Analysis of case studies
  • Focus on movements, institutions, companies that constitute a model in Italy and abroad
  • Study of the principles of marketing for a product launch on the jewelry market

Visite guidate (Vicenza Oro) e workshop


The professor ART Marco Amadio issues the McNeel first level certificate

Certificazione Rhino

Job opportunities

The Jewelry Designer is a creative in design, fashion, luxury area able to design and create a jewelry collection, taking care of every aspect: from the idea, to the development of the project, to the realization, to the final presentation. It also has an in-depth knowledge of the fashion market and knows its dynamics. Knows how to interpret trends and consumer needs. He has acquired the necessary skills to present his projects adequately, making use of the appropriate marketing tools. It can point to the creation of its own brand, to a creative use in a jewelry company or in a design studio or it can be an expert in the production of graphic drawings. It can also fit into the field of research into materials and new technologies. He plays the role of product manager because he has acquired the skills of specific marketing in the field and collection managers for museums and foundations, as it has in-depth theoretical and practical knowledge of the product.

Phases of the route

Preliminary lessons: teaching material
Classroom phase + Goldsmith workshop: 96 hours
Guided tour of the Vicenza Oro fair
Project work
Stage di 200 ore su territorio nazionale
Numero Massimo Partecipanti: 18

How to apply

Fill out the information request form and we will contact you within a few days. In the selection of candidates the scholastic CV, work experience and motivational letter will be considered. It is possible and advisable to send a portfolio of previous works. The examining commission, considering these elements, will communicate the result of the selection and the admission to the Course.


Possibility of financing for the registration fee;
Professional orientation meeting during the classroom phase;
Video CV creation during the full-immersion;
Revision and update of the CV;
Segnalazioni di strutture ricettive in zone limitrofe alla sede di svolgimento della fase d’aula

Training course

Master in Jewelry Design

The jewel as an interpretation of the spirit of the time in which we live. The jewel as a mirror of a brand's identity. The jewel as an anticipation of the needs and expectations of consumers. These are the main themes of the IDI Master in Jewelry Design. Combining the study of the history of jewelery and the techniques used over the centuries for its realization with the analysis of materials, gems and new execution techniques. The student will be able to approach the goldsmith laboratory and to understand how a project develops. During the Master in Jewelry Design the workshop practice is a foundamental part of the training course, indeed the final goal is the development of concrete skills in jewelery making. At the same time the student will take a solid methodology design that will allow him to develop a strategic planning thought. This theoretical-practical path will be accompanied by the development of graphic skills, through the use of analogical and digital tools and exercises of two-dimensional representation and three-dimensional, to ensure an effective presentation of the product or collection. During the Master in Jewelry Design we will also discuss the basic principles of marketing, to encourage the proposing the finished product on the market.

Our teachers

Fabiana Coalova

Fabiana è una designer cresciuta con una valigia carica di sogni e viaggi da realizzare. Lo stimolo a realizzare una...

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Marco Amadio

Marco Amadio

Docente presso la facoltà La Sapienza di Roma nel corso di laurea in Disegno Industriale, Marco Amadio si è occupato...

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Carlo Aliverti

Carlo Aliverti

Carlo Aliverti, da 25 anni è protagonista del branding italiano. Attualmente è Director per Break System Srl, agenzia specializzata in...

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