Master for Fashion Editor, Photography & Digital Media

ONLINE - PRESENCE

Training course

It stems from the industry's growing demand for professionals trained to work in the fields of product and brand storytelling, be they in publishing, photography or communication in a more general sense. Objectives of the Master are aimed at ensuring an adequate mastery of artistic methods and techniques, as well as, the acquisition of specific disciplinary and professional skills in order to provide knowledge and design and expressive methodologies in the use of creative tools in communication processes with reference to thepublishing, to the photography and the advertising communication e journalism in the fashion area.

The Master provides various skills to become a fashion editor, photography & digital media, able to analyse or discover new trends, work alongside fashion editors and journalists and learn techniques, digital and social strategies, interpret and define the message and meaning of a collection at photo shoots, fashion shows, promotional initiatives and events.

The part dedicated to fashion communication provides students with detailed knowledge of the main editorial activities within a press office, with a focus on the design of advertising campaigns, interviews, editorials and reports.

Programme

Module 1

Fashion Journalism

History of Fashion Journalism
How to write an article for a fashion magazine
How publishing is changing

Module 2

Fashion Communication and New Media

How to read a parade
The profession of the Fashion Reporter
The Fashion interview
The era of web magazines
The digital channels of a fashion magazine
The sources of the digital fashion journalist
The fashionable web article
SEO and digital journalism
How to write about fashion on social media

Module 3 at Erreci Studio Milan

Fashion Photography:

History of Contemporary Fashion Photography and Visual Projection
Evolution of Fashion Photography
Visual Perception
Photographic set (how a shoot and mechanisms take place)
The location (photographic studio)
The Light: vision and movement within the studio space
Observing and conceiving a composition
Visual sense
Photographic set (how a shoot and mechanisms take place)

Job opportunities

Fashion Editor, Fashion Journalist;
Editor/ Press and Communication Office;
Fashion Reporter;
Fashion Consultant;
Fashion photographer;
Fashion Assistant;
Communication Manager;
Digital Communication Manager / Social Media Manager
Digital writing expert

Phases of the route

- Individual preparatory study (e-learning platforms + texts)
- Classroom phase: 40 hours online - 32 hours face-to-face in Milan at Errecci Studio
-Individual Project Work: project of your choice between writing a fashion article, creating a photo shoot, realising a communication project for a fashion brand.

Facilitations

Possibility of financing the enrolment fee Video CV editing and updating for dissemination to companies in the sector at the end of the training course in the candidate's region of preference.

How to apply

Fill out the information request form and we will contact you within a few days. In the selection of candidates the scholastic CV, work experience and motivational letter will be considered. It is possible and advisable to send a portfolio of previous works. The examining commission, considering these elements, will communicate the result of the selection and the admission to the Course.

Course lecturers

Nima Benati - special guest -

Valeria Oppenheimer

Federica Caiazzo

Amilcare Incalza

Mariella Milani

Images from courses

Testimony

Course partners

TEACHERS

Federica Caiazzo

Federica Caiazzo has been a freelance journalist since 2012 (since 2020 in the ODG's register of practitioners). She covers fashion and luxury in China. After graduating in Foreign Languages and Literature - English and Mandarin Chinese - at the University of Naples "L'Orientale", in 2016 she specialised in Fashion Media at Condé Nast College in London, where she obtained the VOGUE Fashion Certificate with top marks. For the exam, she imagines a potential publishing product for the Chinese market by Condé Nast China: the project, appreciated by the commission, earns her theAward for Excellence in Fashion Media.

Soon after, he took his first steps in the big international fashion newsrooms, gaining field experience in the newsrooms of British VOGUE, Harper's Bazaar UK, Grace UK, House & Garden e Brides.

Since 2017, he collaborates daily with ELLE.co.uk. He has also written for Vanity Fair, Joy!, Cosmopolitan, Magazine Studio e Jing Daily. Parallel to his journalistic career, he collaborates with luxury brands as a communication consultant and copywriter. He followed the digital communication of Chitè Milano for two years and has been copywriter for Gianvito Rossi since 2022.

Motivated by the desire to bring together two worlds - her past as a Chinese language student and her present as a fashion journalist - in April 2021 Federica launched FASHION in China, the 1st Italian newsletter dedicated to Chinese fashion.

Amilcare Incalza

Amilcare Incalza is a photographer and painter. He graduated in painting from the Brera Academy of Fine Arts in Milan in 1991. In 1996 he started his career as a freelance photographer. In 2000 he shot the final of America Next Top Model presented by Tyra Banks, where he formed a creative duo with Alexandro Martinengo. During his career he has worked for: Cristiano Fissore, Mario Valentino, Saverio Palatella, Vogue Gioielli, Dash magazine, Mondadori, Vanity Fair ...

TEACHERS

Mariella Milani

Mariella Milani
journalist and fashion critic

Professional journalist since 10/06/1976. For 33 years at RAI where she was one of the first women to lead TG2, special correspondent in news, editor-in-chief, author of reportages, daily and weekly columns such as "Diogene", "Anni d'argento", "L'alfabeto dei giovani" and a programme entitled "Stile", for Rete 2. A storm reporter, she has dealt with mafia and n'drangheta wars with the 'Reggio case' and the protection of the rights of citizens and minors by bringing to light phenomena such as paedophilia, petty crime and violence.
Since 1994, she has been a fashion critic, reporting - from New York, Paris, London, Milan, Florence and Rome - in an ironic and cutting way on the fashion system from an economic, sociological and costume point of view.
After Rai, she went online using social media as an interactive tool to open a dialogue with the protagonists of Made in Italy and talk about the revolution taking place in the sector. In March 2020, during the first lockdown, she created 'Un caffè con Mariella', a live column on Instagram.
2 February 2021 saw the release of Fashion Confidential, the book he wrote for Sperling & Kupfer about his experience and vision of the change that had taken place. In April of the same year, Fashion Confidential was also turned into a podcast - available on Spotify and all dedicated platforms - which started a new adventure in the world of podcasting.
He teaches writing and public speaking courses at IED and 24ORE Business School.
For Forbes, among the 100 winning women of 2021.