The E-commerce Stylist & Online Visual Merchandiser: the IDI specific course

Index

The E- Commerce Styling & Online Visual Merchandising Course is the innovative course organised by the Italian Design Institute dedicated to the world of E-Commerce. A highly specialised course on the knowledge of the various digital platforms in fashion brand communication.
The need to include a course like this was dictated by theevolution of the fashion industry in recent years and, in particular, by the galloping spread of e-commerce platforms.
This led in a short time to the emergence of different professional figures which complemented the traditional ones. The Course for e-commerce stylist & online Visual Merchandiserspecifically focuses on the working methodology of two particular figures: that of theOnline Visual Merchandiser & E-Commerce Stylist i.e. two professionals working closely and synergistically on image creation and the definition of popular content with a clearly defined visual.

The teaching approach of the course for e-commerce stylist & online Visual Merchandiser

The course is structured in a series of theoretical lessons during which all knowledge related to the management of dedicated platforms is imparted, as well as skills on Neuro Web Marketing, Web Visual Merchandising, Online Store, Social Media, Styling.
Alongside the theoretical part, case studies are examined and analysed and a series of exercises are carried out to put into practice what has been learnt in the classroom. In addition, for those who are unable to attend the course in the classroom, Italian Design Institute has provided an online version of the E- Commerce Styling & Online Visual Merchandising Course, which provides the same programme as the course in presence mode.

Who the course is aimed at

In addition to fashion designers, visual merchandisers and fashion consultants, the course is aimed at those who want to fill the specific roles required by the new world of e-commerce, including: web designers, content creators, fashion buyers, junior and in-store stylists and social media managers.

The teaching programme

The programme will focus on these macro areas:

  • Online Visual Merchandiser: a new professional figure.
  • Neuro Web Marketing: how emotions act on people's actions.
  • Visual Merchandising and Visual Merchandising Web: parallels between the traditional store and the online store.
  • Now, Universo, Diary, Editoriale: how, who and what they tell. Monobrand and Multibrand through the online store.
  • Brand Identity, Brand Image
  • Synergies and strategies between the traditional store, the online store and social media.
  • How to bring customer flows to the platform
  • How to create a consumer experience
  • Temporary, Pop Up and Social Media: new spaces, formulas of experience and sales between offline stores, online and social media
  • Basic fundamentals
  • Styling
  • Application of styling in the design of Visual Merchandising
  • Set creation, window book & merchandising display.
  • An introduction to the concept of How To Wear It and its influence in the transformation of Visual Display.
  • Visual Merchandiser & Stylist.
  • The interrelation between the two professional figures in the process of creating and communicating the product and the web identity.
  • Styling & e-commerce, Content Creation: The creation of images for the web.
  • Big e-commerce Platforms: Net-a-porter|Matches|Open Ceremony|Farfetch
  • E-commerce styling team Vs freelance Stylist. Specialization of the Stylist role.
  • Salable vs Editorial. Differences between the editorial image and the commercial images for the web.
  • Measurability of the business model.
  • Social Media: Instagram & e-commerce.
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Company data

Sviluppo Europa s.r.l.
Via Albricci, 9 - 20122 Milan
P.I. 10282190965
unique code: M5UXCR1
[email protected]


Province Register Office. chamber of commerce Milan Monza Brianza Lodi
Fiscal Code is the VAT number
REA number MI-2519496
Share Capital 10,000

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