Italian Design Institute will take part in the exclusive event BE UP by Simone Micheliwhich will be held as part of the exhibition INTERIOR Cre - Action during the FuoriSalone Milan Design Week 2025. The event will take place from 7 to 17 April 2025 at the prestigious Cortile d'Onore of the University of MilanVia Festa del Perdono 7.
BE UP: Architecture meets infinity
BE UP is a visionary installation that explores the concept of luxury in a high-end mountain resort context. The project, curated by internationally renowned architect Simone Micheli, aims to redefine the architecture of accommodation spaces through a dialogue between design and nature, innovation and sustainability. The visual design is by Roberta Colla, contributing to making the installation an immersive and fascinating experience.
The installation will present the project in a virtual and immersive way "Be Up - where architecture meets infinity - Luxury mountain resort in Valbona, Albania"., a high-altitude resort covering an area of 12 hectares. This iconic resort consists of three hotels with 300, 200 and 150 rooms, 80 luxury villas and a range of complementary services, all designed with sinuous geometries for a perfect dialogue with the surrounding nature.
The monolithic, curved architecture of the installation guides the visitor on an immersive journey, emphasising the theme 'Cre-Action' proposed by INTERIOR for this edition: dialogue between cultures, simplicity and the expressive uniqueness of design.
Simone Micheli: architectural visionary and lecturer at the Italian Design Institute
Simone Michelian award-winning, internationally renowned architect, founded the Architecture Studio in 1990 and, in 2003, together with Roberta Colla, the design company Simone Micheli Architectural Hero, with offices in Florence, Milan, Puntaldìa, Dubai, Rabat and Busan.
His professional activities range from master plans to architecture and interior design, from product design to graphics, to communication and event organisation. In addition to being a leading lecturer at theItalian Design InstituteMicheli holds master's degrees, conferences and workshops at universities, cultural institutes and international organisations.
His creations, always oriented towards sustainability and innovation, are distinguished by a strong identity and unique design. His works have been exhibited at the most important international exhibitions and published in prestigious trade magazines and journals.
A technological and sustainable work of art
The installation is characterised by the use of innovative materials and technologiesincluding:
- A large arched metal portal, clad with Corten-effect steel coils, treated with an ultraviolet photocatalysis process.
- High-performance stoneware flooring and video walls with micro video integrated into the structure.
- Plays of light, scents, sounds and natural elements such as large vases with tree essences, for a multi-sensory experience.
Event programme
The exhibition will be open at the following times:
- 7 April 2025Opening at 14:00
- 7-13 Aprilfrom 10 a.m. to midnight
- 14-16 Aprilfrom 10 a.m. to 10 p.m.
- 17 Aprilfrom 10 a.m. to 6 p.m.
An opportunity for design and education
Italian Design Institute participates in BE UP, consolidating its commitment to the training of design professionals, architecture and interior design. Its presence at the event represents an extraordinary opportunity for students, professionals and industry enthusiasts to get in touch with the new frontiers of luxury hospitality and the most innovative trends in contemporary design.
The invitation is to visit the BE UP installation and discover the inspirations and visions of a project that redefines the concept of architectural experience. This prestigious event at Milan will certainly represent an unprecedented design experience!
