Master for AI Creator - Social Communication & Ux Design

ONLINE

This course will teach you how to create and manage social media content using the latest artificial intelligence technologies. You will discover how AI can improve content creation, audience analysis and optimisation of marketing strategies. The course is designed for both beginners and professionals, providing the necessary skills to excel in the world of social media.

THE TRAINING COURSE

A comprehensive course is offered to develop essential skills in digital marketing and social media, with a focus on high quality visual content and advanced strategies. Starting with the fundamentals of graphic design, exploring composition and the effective use of space, you will arrive at content creation techniques to master the creation of engaging content.

You will discover the uses of social media to enhance brands, engage audiences and increase sales, through effective strategies, essential tools and best practices for digital marketing.

The course is enriched with a section dedicated to the fundamentals of User Experience, to learn how to create relevant and structured content in a multichannel strategy that responds to the needs of the target audience, building a solid methodology applicable to any type of project, activity or brand.

Finally, the revolutionary potential of artificial intelligence in social media marketing will be investigated. This module will provide the necessary skills to use AI as a tool to optimise campaigns, increase engagement and achieve extraordinary results, successfully adapting them to the changing landscape of digital marketing.

Who is it addressed to?

This course is designed for:
- Marketing professionals
- Graphic designer
- Creative
- Social Media Manager
- Digital Marketing Manager
- Entrepreneurs
- Anyone wishing to enhance their digital communication.

What you will learn

- Understand the fundamentals of graphics and content creation.
- Apply the rule of thirds and manage space effectively in graphic designs.
- Use tools and software for creating visual content.
- Integrating typography and colour theory to improve visual communication.
- Creating effective visual content for different digital platforms.
- Applying social media and web marketing strategies.
- Participate in practical exercises to put the acquired skills into practice.
- Receive feedback and advice to improve one's skills in content creation.

Course program

CONTENT CREATOR AND GRAPHIC DESIGN
1. Introduction to Graphics and Content Creation
- Definition of graphics and content creation.
- Importance of graphics in digital marketing and social media.
2. Fundamentals of Graphic Composition
- Rule of Thirds: explanation and practical applications.
- Space Management: how to organise elements within a design.
3. Content Creation Tools and Software
- Overview of Canva's main tools
- Generation of social content using Canva
- QR code generation
4. Typography and Colours in Design
- Choice of fonts and impact on visual communication.
- Colour theory and effective combinations.
- How to choose the correct colour according to what I have to communicate.
5. Creating Effective Visual Content
- Best practices for image and video creation.
- Successful examples and analysis of case studies.
6. Social Media and Web Strategies
- Adapting the created content to the different platforms.
- Basic social media marketing concepts.
7. Exercises and Content Creation
- Practical session: creation of a design following the rules learned.
- Feedback and collective discussion.
8. Conclusions and Questions
- Review of main concepts.
- Answers to participants' questions and advice for the future.

STRATEGIES AND TOOLS FOR ONLINE SUCCESS
1. Social Media Overview
- Welcome and introduction: presentation of the course and objectives.
- Evolution of social media. Main platforms and their audiences.
- Current trends in social media marketing, new socials to discover.
2. Defining the Social Media Marketing Strategy
- Identification of objectives (brand awareness, lead generation, customer engagement). Analysis of the target audience.
- Selection of the most appropriate platforms.
3. Editorial planning
- Best practices for creating effective and engaging content
- How to create an editorial plan. Copywriting techniques.
4. Managing Social Media Campaigns
- Introduction to social media advertising campaigns.
- Campaign management tools (Facebook Ads Manager, LinkedIn Campaign Manager, etc.).
- Audience segmentation and targeting.
5. Key Performance Indicators
- Data analysis and performance measurement Key KPIs in social media marketing. Analysis tools.
- Data interpretation and campaign optimisation.
6. Community management and customer engagement
- Strategies to increase engagement and loyalty.
- Managing customer reviews and feedback.
- How to deal with crises on social media.
7. Case Studies
- Analysis of success stories in social media marketing.
- Questions, answers and final discussion.

CONTENT STRATEGY - PUTTING THE USER AT THE CENTRE
1. Presentations
- We create a climate of collaboration and exchange within the classroom by getting to know each other.
2. Brief
- We put a project (fictitious or real) on the table so that we can immediately apply what we learn.
3. Content Value Proposition
- Let's discover the 4 types and how they are applied in today's communication, let's be inspired by best practices.
4. Structure your Content Value Proposition
- Recognising what distinguishes the brand from its competitors is no longer enough, let's find a way to communicate it in an appealing but organised way.
5. Social listening
- Learning to listen and read the audience to create a sense of closeness.
6. Visual Guidelines
- Attracting the attention of people who come into contact with the brand, speaking their visual language but without distorting the brand.
7. Topic
- Through social listening, we identify the topics our audience cares about and structure a potentially immortal strategy.
8. Moodboard
- We collect in a single, predominantly visual file everything we have discovered during the analysis, this will be our compass during the conception

HOW TO EXPLOIT ARTIFICIAL INTELLIGENCE IN SOCIAL MEDIA
1. Chat Gpt & Gemini
- Idea generation: Learn how to use ChatGPT and Gemini to develop original and engaging content, create customised editorial plans and optimise publishing calendars.
- Effective Prompts: Learn how to formulate clear and precise requests to the AI to get the best results and save time.
- Automation: Automate repetitive tasks such as creating copy variations and free up time to focus on strategic tasks.
2. Leonardo Ai
- Image creation: Learn how to generate high-quality, customised images using different artistic styles and pre-trained templates.
- Editing and enhancement: Learn how to edit and enhance your existing images using tools such as Upscaler.
- How to design and collaborate in real time with Realtime Canvas, perfect for creative brainstorming and collaborative design sessions.
- Influencer Ai: Learn how to create an extremely realistic AI influencer.
3. Recraft
- Unique style: Develop a distinctive graphic style for your brand and create consistent, eye-catching visual content. Find out how to create a series of images with the same style, ideal for a harmonious and eye-catching Instagram feed.
- Unlimited creativity: Explore endless combinations of styles and colours to find the perfect aesthetic for your brand.
- Efficiency: Create high-quality visual content quickly and easily, even without design skills.
4. Conclusions and questions
- Review of main concepts.
- Practical activities.
- Answers to participants' questions and advice for the future.

Job opportunities

The professional profile formed by this course is that of a Social Media Manager specialising in digital content creation and strategic marketing. This figure is responsible for creating, managing and optimising content for the social and digital channels of a company or brand. He or she has both technical skills (such as graphics and the use of digital marketing tools) and strategic skills (such as data analysis and campaign management), with a strong focus on the use of emerging technologies, such as artificial intelligence, to improve campaign results.

Job opportunities:

Social Media Manager - Manages the online presence of companies, brands or individuals, developing social media communication strategies to increase engagement, visibility and sales.

Content Creator - Produces visual and textual content for digital platforms, such as social media posts, videos, infographics and advertising graphics.

UX Content Designer - Designs content that enhances the user experience on websites and apps, using user experience knowledge to structure text and images effectively.

Influencer Marketing Specialist - Coordinates collaborations with influencers to promote products or services on social media, choosing the right partners and monitoring campaign results.

Digital Transformation Consultant - Helps companies integrate new digital technologies and strategies into their business processes, including the use of artificial intelligence tools for marketing.

These roles can be filled either as an employee in companies (marketing agencies, start-ups, big brands) or as a freelancer or independent consultant.

Course Phases

Preparatory phase - textbooks and video lessons
Online Classroom Phase
Project Work Phase

Facilitations

Issued certificates

Certificate Classroom Phase
Project Work Certificate

The professional figure

This course trains professionals in the field of digital marketing and social media management, with advanced skills in creating visual content, managing advertising campaigns and using artificial intelligence to optimise marketing strategies. The professional profile that emerges is that of a Social Media Manager specialised in digital content creation, capable of managing a brand's online presence, improving engagement and adapting strategies to the needs of the evolving audience and market.

Eccellente

Italian Design Institute ®

Basato su 169 recensioni

Regina Grompone Fotografia

Ho seguito la Masterclass su Photoeditor&Visualstorytelling e devo dire che sono super soddisfatta della scelta. Sono una fotografa nel settore eventi e ritrattistica, è sempre importante saper comunicare con le immagini in ogni settore e con questo corso ho ampliato, approfondito e imparato ad avere una nuova visione di comunicazione. Non è solo un corso specifico di formazione, è anche un modo per mettersi a confronto in primis con i docenti, preparatissimi, seri ed aperti all’ascolto. Anche il personale del direttivo è molto presente, attento e disponibile ad ogni richiesta e informazione. Qui non solo impari, ma cresci!

Lorenzo Immacolato Masullo

Ho frequentato il corso in Fashion Photography e ho trovato questa esperienza molto formativa e stimolante che amplia la cultura sulla fotografia di Moda dal punto di vista teorico e pratico. I docenti sono molto preparati e amano realmente questo mestiere. Durante le lezioni pratiche ho avuto l'opportunità di scattare modelle professioniste che vengono da agenzie di Moda altamente professionali. Ringrazio questa accademia per avermi dato questa opportunità e anche di poter avere la possibilità di avere contatti con agenzie nel mondo del lavoro.

Camy Caranci

Ottima esperienza formativa dove ho trovato docenti molto professionali, la tutor Martina molto disponibile con noi, dei compagni di corso simpatici soprattutto bravi.. Come prima esperienza a Milano sono rimasta molto soddisfatta e colpita da questo Istituto che mi ha fatto conoscere nuove emozioni..
Ringrazio Italian Design Institute per questa esperienza.

Mariangela Molinari

Ho partecipato al corso di Wedding Flower Design e non potrei essere più soddisfatta della mia esperienza. Il percorso formativo è stato completo, stimolante e ricco di contenuti davvero utili. Anche lo stage è stato fondamentale: mi ha permesso di mettere subito in pratica ciò che avevo imparato e di acquisire una sicurezza che non pensavo di raggiungere in così poco tempo.

Grazie a questo corso e allo stage ho avuto l’opportunità di trovare diversi lavori nel settore in brevissimo tempo, cosa che non mi sarei mai aspettata. Mi sono trovata benissimo con l’organizzazione, i docenti e l’ambiente di apprendimento.

Consiglio questo corso a chiunque desideri entrare nel mondo del wedding: è un’esperienza formativa che apre davvero le porte al lavoro!