Beauty sells better. It is not simply an axiom but a founding concept in marketing and one that has been proven by thehome staging. According to statistics, an home stager sells faster. The presentation of the rooms, in fact, carefully designed in every detail, entices the buyer, convinces him, fascinates him, induces him to buy. A reduction in time that can be as much as 70%.
What is home staging.
Home staging is the discipline that makes it possible, by changing the arrangement of furniture, giving it a touch of the right colour, choosing the most suitable furnishing and lighting accessories, through a few but important temporary interventions, to change the face of a house and make it more attractive to the eyes of the beholder.
That of thehome stager is a profession that combines different skills, from interior design and decoration to photography and notions of real estate marketing.
Especially in the United States, the home stager is in great demand but also in Italy it is spreading among real estate and communication agencies as well as freelancers.
Italian Design Institute organises, in Rome, a specialisation course in home staging, aimed at all those who want to pursue a professional career in this particular branch of design: home stagers or enthusiasts, interior designerreal estate agents, stylists, art buyers, furniture experts and architects.
Job opportunities for a home staging professional.
There are several job opportunities for a home stager. In addition to working as a consultant with private individuals or in cooperation with real estate agencies, the home stager is in demand as a consultant for the relooking the hotel layout and large hotel facilities, expert and writer of editorial content for portals and trade magazines, fitter of photographic sets and television studios or for trade fairs, stands and event spaces, as well as for the home relooking of private spaces, homes, offices, shops or as a consultant in Architecture and Interior Design Studioswhich offer home staging as an additional service.
IDI's home staging specialisation course consists of a preparatory phase with video lessons on an online platform, a classroom phase with full immersion lectures lasting 32 hours.
The Learning Programme.
The educational programme of the specialisation course in home staging includes the study of all topics related to this profession, with notions of marketing and communication, the difference between home stager and interior designer, the real estate and tourism market, professional photography in home staging and home staging interventions, analysis of the interventions carried out and a period of 'on stage' practice.
Home Staging from Sylvain Vesco on Vimeo.
