Entertainment Design and gamification: space becomes increasingly experiential

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The face of entertainment and the very way of experiencing leisure time is changing. Play and relaxation spaces are becoming hybrids, usable by more and more people of different ages and looking for interactive, unique and unforgettable experiences.
In short, public space is no longer just a place to stand, but an opportunity to live, be, interact and share.
New formats are born, cutting-edge and increasingly assisted by new technologies, new ideas are developed with a cross-media attitude and a high creative and technological capacity.
Entertainment Design is now a sector with a lot of potential, exploring the world of events, imagining and creating spaces and experiences for live communication.
The scenarios created by this brand new branch of design, which transversally combines many disciplines, from design to architecture, from design to gamification, from the brand communication at lighting design, find expression in a variety of places, both public and private: gyms, squares, shopping centres, clubs, fairs and events.
Thrilling, showmanship, involvement are the key words in this world.

Entertainment design and gamification: the Italian Design Institute's short master's degree

Italian Design Institute has created a new training course dedicated to this sector, a short master's degree that is a true experiential laboratory, a place to create, produce and learn to innovate, guided by experts in the field.
The course explores the world of gaming and theentertainment design to train people capable of imagining the future of design, but also capable of using tools to amplify experiences and emotions.
The designer who comes out of this training course is a professional who deals with designing Hi Tech solutions and Apps for Events, Companies and Organisations capable of enhancing and making unique the experience of enjoying an event or congress through gamification. This specialist creates solutions tailored to companies' objectives, to be applied to in-person, virtual or hybrid events with maximum audience engagement. Tech Corners at trade fairs and exhibitions, webinars, congresses, team building occasions and many more immersive experiencesvirtual reality and tailor-made technology for organisers, speakers, participants, exhibitors and sponsors, overcoming the limits of time and space.
Participants will be able to collaborate with planning and design companies, gaming industries and manufacturers of furniture and equipment based on new technologies, as well as with principals of entertainment spaces, trade fairs, events and retail.

Lo short master's degree in entertainment design and gamification consists of several stages:

- Individual preparatory study (e-learning platforms + texts)

- Classroom phase: 40 hours online - 12 in-presence in Milan

- Individual or group project work.

The master's teachers include professionals from Green Spirita company specialising in the development of innovative and visionaries of entertainment and edutainment for different customer targets, moods and types of leisure experiences: from large theme parks to water parks to entertainment and edutainment solutions, we are key professionals speaking the most diverse leisure languages, interpreting and anticipating leisure market moods and trends, including the emerging new branch of retailtainment for shopping centres.

For more information on the course, lecturers, detailed programme and dates, please fill in the contact form on the website, by clicking here.

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Sviluppo Europa s.r.l.
Via Albricci, 9 - 20122 Milan
P.I. 10282190965
unique code: M5UXCR1
[email protected]


Province Register Office. chamber of commerce Milan Monza Brianza Lodi
Fiscal Code is the VAT number
REA number MI-2519496
Share Capital 10,000

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