A product designer based in Padua, Serena Vinciguerra is mainly involved in product research and development in the furniture and furnishing accessories sector. Her versatility also leads her to express herself in the creation of containers for the beauty and luxury sector. After attending the course in Artistic Design for the Enterprise at the Brera Academy in Milan, she went on to the Master of Ecodesign & Ecoinnovation at UNICAM, where she graduated with a thesis on new ecological concepts in the household appliance sector for Indesit Company. She has always been convinced of the ever more urgent need to redesign the world from an ecological perspective, and in 2011, together with others, she founded "Nuup, Sustainable Creativity", a network of creative professionals committed to the development of projects related to environmental sustainability.