Massimo Ruotolo is a multifaceted figure. A keen scholar of blockchain technology since 2012 and an investor since 2017, he later became a web3 disseminator, participating in several workshops and becoming the author and speaker of the first radio programme dedicated to the sector, called "Cryptomondo", broadcast on two radio stations and very popular in 2021.
His passion for digital and physical art as well as for decentralisation led him to found Tokenable Ltd (of which he is currently CEO) in 2021, financing the development of the Tokiplace platform and related NFT projects. In addition, he is president of the National New Digital Arts Association, which promotes sound information on crypto art through interviews with artists.