The professional experience of Gianfranco Giacoma Caire has developed and consolidated in the field, working with small and medium-sized companies and with important international brands. These experiences allowed him to acquire a vast knowledge of the different strategies to adopt based on the market, the product, the size and structure of the company. One of the greatest experts in Visual Merchandising in Italy, Gianfranco Giacoma Caire is the author of the book Visual Merchandising: mirror and soul of the store. Great communication and marketing expert, among the numerous brands for which he works, we remember : Rinascente, Glenfield, No Limits, Parah, Mattel, L'Oreal, Maybelline, Max Mara, Emmelunga, Il Corriere della sera and Apple .
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