Francesco Castiglione Morelli has worked on fashion and photography projects, comics and animated films. During his architecture studies at the Sapienza University of Rome he began to take an interest in industrial design, taking part in numerous competitions and exhibitions and winning several prizes. In 1993 he moved to Milan to work with the SMH group as a consultant for the design of new products under the Swatch brand. He is currently Senior Designer and Art Director of the Castiglione Morelli Design studio, as well as a consultant for SEIKO for the design of the new EPSON brand printers.