Alessandro Luciani, is certainly among the most eclectic Italian and international designers,
visionary, creative, innovator, multifaceted, expert in Retail, Home and
fashion enthusiast with a holistic approach to design.
From the study of new Retail Concepts to Interior Design and Creative Direction,
Alessandro Luciani develops new settings and creates new human and
of sales, focusing on the concept of multi-sensoriality, omnichannelity and well-being.
AWARDS
Over 25 national and international Retail Design awards won in recent years including the
US 'Global POPAI Award' in Las Vegas for the Pirelli project, 'International
Store Design Awards' for Huawei's first European Experience Store, the 'German
Design Awards' in 2019, the prestigious 'International Design Competition' award
'Best of the Best' Class 2020 awarded by the Retail Design Institute USA for the project
'Spazio Lenovo' recently built in Milan, in the central Corso Matteotti.
Among the authors of the book Retail Design e Marketing (FrancoAngeli editore) and among the lecturers of the
Poli.Design Milano, Business School Sole 24ore, Many publications in magazines
national and international including PLATFORM, DDN, INTERNI, IFDM, VSMD, RETAIL
ENVIRONMENTS, SHOP STYLE, Among the Books: Retail Space 'Small Stores' and Store Of The
Year N°19 and 21 ( RSD USA )
Author of the forthcoming book 'SHOP OF SUCCESS'