Short Master in

Packaging Design

Milan, from 9 to 13 September 2019

Become a packaging designer

Do you want to become a packaging designer?
Il Masters in Packaging Design IDI is a full-immersion professional training course that will allow you to learn about the various phases related to the design of product packaging, from the development of the concept to the communication of the product.

For further information

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packaging design


What you will learn:

The history of packaging

Packaging evolution

The concept of a brand

Communicate through the packaging

The restyling

Study of shapes and materials

Packaging and luxury

Case history analysis

The lettering

Packaging and direct marketing

The design of a packaging

The training process

Short Master in Packaging Design

Lo Short Master in Packaging Design born with the aim of providing specific skills in the field of reference through a faculty composed of professionals in the field with which you will have the opportunity to follow the development phase of the project starting from the brief, going to the brain storming phase, processing of the concept to get to that of 3d rendering.
Through a practical approach, the Short Master in Packaging Design aims to stimulate the creativity of the participants as well as to lead them to acquire techniques and executive methods that will allow the designer to free their potential through a packaging project able to communicate to the consumer a winning image of the product.
Not only packaging, but also branding through a cutting-edge teaching program that perfectly summarizes technique, communication and marketing starting from the analysis of significant case histories.

Job opportunities

The Packaging Designer will be able to devote itself specifically to e-commerce packaging, take-away packaging, redesign packaging, cosmetic and pharmaceutical packaging, luxury products packaging, food and beverage packaging, etc. It will be able to collaborate with companies, companies and companies. consultancy specializing in the development of corporate brands, as well as in product design studies.


The History of Made in Italy
  • History and forms of packaging
  • Excursus names and famous brands
Packaging evolution
  • Relationship between social and technological changes
  • Development of new product categories (ready-to-use food, organic products and fair trade products)
  • Packaging and service: packaging not only as a vehicle but as a tool for use
  • Last generations of packaging
  • Packaging and the environment: rule of 4 R (reuse, reduction, recycling, recovery)
The concept of a brand
  • Brand extension
  • Line extension
Communicate through the packaging
  • Packaging as a medium
  • Color and communication strategies
The restyling
  • The life cycle of packaging
Study of shapes and materials
  • The form as a brand property
  • Metal, plastic, glass, cardboard, thermoformed packaging and tetrapack
The design of a packaging
  • Analysis and research
  • Concept development
  • Graphic format realization
  • Use of software: Illustrator, photoshop, indesign
Other topics
  • Packaging and luxury
  • Case history analysis
  • The lettering
  • Packaging and direct marketing

All master members will have access to the material library of Material Connexion for 12 months:

Material Connexion Italy

Programme Stages

  • Preliminary lessons: teaching materials
  • Classroom phase: 40 hours
  • Project work: realization of an individual project
  • Max. Participants: 18

How to apply

  • Fill out the information request form and we will contact you within a few days. In the selection of candidates will be considered the school and work CV, in addition to the motivational letter produced; it is possible to support the candidacy with a portfolio of previous works. Considering these elements, the examining board will communicate the result of the selection and admission to the Course / Master, by submitting the registration form.


  • Opportunity of financing the enrollment fee;
  • Professional orientation meeting during the classroom stage;
  • CV video realization during full-immersion;
  • CV revision and updating for sending it to companies in the design sector at the end of the training process;
  • Reports of accommodation facilities in areas adjacent to the venue of the classroom stage.


  • Carlo Aliverti
    Carlo Aliverti
    Carlo Aliverti, from 25 years is the protagonist of Italian branding. He is currently Director for Break System Srl, an agency specialized in Brand Packaging and Digital Design, and in his career he has collaborated with brands such as Ferrero, Lavazza, Sanpellegrino, Carrefour, Nestle ', Cameo, Plasmon, Byblos, Heineken, San Carlo, Danone. Austin Parker and many others ... Carlo Aliverti is a member of FutureBrand GioRossi Associati, Development Director of RobilantAssociati. Member of Carmi & Ubertis, Director of PDA Italy (Brand & Packaging Design Association of Europe), President of the Grand Prix Advertising Jury President of Italy, Visiting Lecturer at the European Institute of Design, IULM, Polytechnic of Design, Bocconi University, NABA, Master Publitalia.
  • Anna Paola Tortoroglio
    Anna Paola Tortoroglio
    Anna Paola Tortoroglio is specialized in various fields of communication such as corporate identity and packaging. In 1997 he founded the CasaFactory communication agency. From 2004 to 2010 she was creative director of the Bologna office of Adpresscommunications SpA where she dealt with clients such as Audi, AVIS, Bologna Fiere, Credem, Ferretti Yachts, Segafredo Zanetti. From 2008 he is a lecturer at the Academy of Fine Arts in Bologna, Graphic Design Department and Product Design Department at the packaging design course. Dal 2011 is a communication consultant for FORMart - Bologna training company and a few years ago he opened his own creative studio where he follows graphic and communication projects for small and large companies.

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