Visual Merchandising Course - Set Up Studio

Visual Merchandising Course - Set Up Studio

IN THE CLASSROOM

Training course

The objective of the Specialisation Course in Visual Merchandising - Set Up Studio IDI is to create complete professionals in the field of visual and fashion design, capable of designing display spaces, shop windows and concept stores, with the aim of guiding the purchasing behaviour of the end customer. Maximising the profitability of a shop's display space is possible through the skilful arrangement of products in the space that enhances and emphasises the brand's strengths.Buying a product is an action that generates an emotional and sensory experience. If the first visual impact is positive, the customer's mood can positively influence the buying experience, leading to customer loyalty and potential return for subsequent purchases. Customers change constantly, as do consumer and purchasing needs and issues; products themselves are renewed, especially in the world of fashion design, not to mention the communication initiatives of competitors. Therefore, adapting a shop's commercial strategy in good time is of paramount importance. The visual merchandising figure is in charge of managing this constant change, anticipating or following the trends of the moment, since commercial marketing strategies aimed at increasing sales are mainly through visual and sensorial communication.Involving all the buyer's senses synergistically, suggesting and persuading the buyer to buy, informing and proposing with determination: these are the aces that cannot be missing from the sleeve of the successful visual merchandiser, who often has a background characterised by a passion for design and communication, or who has taken courses in fashion or interior design. Through the "Set Up Studio" module, then, a series of skills linked to the appropriate use of materials and their processing will be transmitted in order to be able to govern one's own project in the best possible way, equipping it with the correct communication.

The objective of the Specialisation Course in Visual Merchandising - Set Up Studio IDI is to create complete professionals in the field of visual and fashion design, capable of designing display spaces, shop windows and concept stores, with the aim of guiding the purchasing behaviour of the end customer.

What you will learn

Visual Merchandising Area

  • the tools, languages and strategies of Visual Merchandising
  • to understand and develop the dynamics of a contemporary store
  • to develop a technically effective window display proposal
  • to learn and apply display techniques by defining correct guidelines to implement the profitability of a store
  • understand the application of new technologies that make the in-store experience interactive

Set Up Studio Area

  • Materials used for Visual Design
  • Language, construction and design

Programme

 

  • Visual merchandising: not the translation of window dresser

    • Marketing oriented: generations to talk to
    • Communication is contact: suggestion, persuasion and visual languages

     

    Visual merchandising: the store

    • Distribution formats and uses: mono-brand, multi-brand, showroom, department store, mall, corner, shop&shop, flagship store, free standing store, concept store, temporary store, pop up store, guerrilla store, outlet. Hotels, cafés, museums, exhibitions.
    • Create languages strategic exteriors
    • The layout: hybrid revolutions where traditional, interactive and digital coexist.
    • New sustainable awareness
    • New spaces post-Covid
    • The rules and strategies for profitability of merchandise & wall layouts
    • Modelling the interior fittings of the store. Interactive and multimedia elements. Props & Dummies
    • Stores should not only be for shopping: experiential store
    • The importance of the final impression: leave-taking and packaging

     

    Visual merchandising: window dressing technique

    • The shop window: not just an attraction to invite people in-store. Typologies
    • Set up design: function and choice of elements
    • Visual display: balance and psychology of composition. Focal point creation and development. Technical rules.
    • Set up studio: decorations & symbolic references
    • Showcases multimedia e interactive
    • Visual merchandising: displays
    • Objectives and display languages
    • The display levels of the wall
    • Display: display criteria, application of the rules of different techniques and their strategies
    • Display creative, minimalists
    • Digital displays: better evaluations and interactions with products through Qr Codes, Ar, Vr, holograms

     

    SET UP STUDIO AREA:

    Materials Technology - the Material Landscape

    • Technological basis of materials, distinction of families and classification 
    • Durable and non-durable materials combined with visual communication and marketing

     

    Material analysis 

    • Sustainability
    • Efficiency evaluation
    • Competitive analysis
    • Product Evaluation
    • Analysis of opportunities
    • Material trends

     

    Contemporary Material Scenario -Materials with your vision in mind

    • Innovative materials and cross-sector inspiration
    • Scekta of materials

              

    Do revolutionary ideas need revolutionary materials or cheap materials?

    • Material procurement
    • Materiality
    • Material experience

     

    Analysis of materials in combination with the project - Introduction to the project and research

    • Coordinated retail image and design concept
    • Choice of project to be developed and image search with related materials
    • Project Execution

     

    Project structure and organisation - Design, production and research phases

    Outline project

    • Joint meeting
    • Needs and budget verification
    • Outline design

     

    Project phase

    • 3D three-dimensional verification
    • Technical and graphic design
    • Study and design of installations and spaces

     

    Organisational Phase

    • Inspection and survey
    • Verification of certifications and regulations
    • Support Services Management

     

    Production

    • Realisation
    • Assembly and disassembly
    • Transport

    Post Production

    • Technical assistance at the exhibition site
    • Multimedia study and realisation
    • Storage and Maintenance

     

    Design workshop

    Create languages strategic exteriors

  • The layout: hybrid revolutions where traditional, interactive and digital coexist.
  • New sustainable awareness
  • New spaces post-Covid
  • The rules and strategies for profitability of merchandise & wall layouts
  • Modelling the interior fittings of the store. Interactive and multimedia elements. Props & Dummies
  • Stores should not only be for shopping: experiential store
  • The importance of the final impression: leave-taking and packaging

 

SET UP STUDIO AREA:

Materials Technology - the Material Landscape

  • Technological basis of materials, distinction of families and classification 
  • Durable and non-durable materials combined with visual communication and marketing

 

Material analysis 

  • Sustainability
  • Efficiency evaluation
  • Competitive analysis
  • Product Evaluation
  • Analysis of opportunities
  • Material trends

 

Contemporary Material Scenario -Materials with your vision in mind

  • Innovative materials and cross-sector inspiration
  • Scekta of materials

          

Do revolutionary ideas need revolutionary materials or cheap materials?

  • Material procurement
  • Materiality
  • Material experience

 

Analysis of materials in combination with the project - Introduction to the project and research

  • Coordinated retail image and design concept
  • Choice of project to be developed and image search with related materials
  • Project Execution

 

Design workshop

Job opportunities

Relying on Visual Merchandising experts to turn creative and strategic ideas into profitability is a must for all businesses and companies in these times of great change. The theoretical and practical learning of the subject allows career possibilities within companies, covering roles with different competences, ranging from the in-store Visual Merchandiser who daily deals with the application of company guidelines to the managerial figure who creates the profitability display strategies, passing through the Area Visual Merchandiser who travels supporting stores in the different territories. Let's not forget the Visual Merchandisers delegated to important outlet cities. The doors are also open for insertions in specialised agencies offering services, projects and consultancy for trade fair and retail stands. If you like to develop your work for multiple realities through all-round professionalism with projects and consultancy, you can find your dimension as a Freelance Visual Merchandiser. The technical skills of the discipline allow room for action with fittings and installations for catwalks, exhibitions, events. By also following "set up studios" it is possible to express one's professionalism and creativity within design and conception teams of Visual Merchandising displays for Fashion and Design brands.

Phases of the route

Introductory lessons (Visual Merchandising) texts + online platform
Classroom phase: Visual Merchandising 48 hours in full immersion; Set Up Studio: 48 hours (24 hours via platform, 2/3 appointments of 4 hours + 24 hours in full immersion in presence in Milan)
Project work

Facilitations

Possibility of financing the enrolment fee Video CV editing and updating for dissemination to companies in the sector at the end of the training course in the candidate's region of preference.

How to apply

Fill out the information request form and we will contact you within a few days. In the selection of candidates the scholastic CV, work experience and motivational letter will be considered. It is possible and advisable to send a portfolio of previous works. The examining commission, considering these elements, will communicate the result of the selection and the admission to the Course.

Course partners

Receive information material by e-mail now:

Company data

Sviluppo Europa s.r.l.
Via Albricci, 9 - 20122 Milan
P.I. 10282190965
unique code: M5UXCR1
[email protected]


Province Register Office. chamber of commerce Milan Monza Brianza Lodi
Fiscal Code is the VAT number
REA number MI-2519496
Share Capital 10,000

Your background?
He is safe.

Open chat
💬 Need help?
Hello 👋
how can we help you?