The objective of the Specialisation Course in Visual Merchandising - Set Up Studio IDI is to create complete professionals in the field of visual and fashion design, capable of designing display spaces, shop windows and concept stores, with the aim of guiding the purchasing behaviour of the end customer.
Training course
The objective of the Specialisation Course in Visual Merchandising - Set Up Studio IDI is to create complete professionals in the field of visual and fashion design, capable of designing display spaces, shop windows and concept stores, with the aim of guiding the purchasing behaviour of the end customer. Maximising the profitability of a shop's display space is possible through the skilful arrangement of products in the space that enhances and emphasises the brand's strengths.Buying a product is an action that generates an emotional and sensory experience. If the first visual impact is positive, the customer's mood can positively influence the buying experience, leading to customer loyalty and potential return for subsequent purchases. Customers change constantly, as do consumer and purchasing needs and issues; products themselves are renewed, especially in the world of fashion design, not to mention the communication initiatives of competitors. Therefore, adapting a shop's commercial strategy in good time is of paramount importance. The visual merchandising figure is in charge of managing this constant change, anticipating or following the trends of the moment, since commercial marketing strategies aimed at increasing sales are mainly through visual and sensorial communication.Involving all the buyer's senses synergistically, suggesting and persuading the buyer to buy, informing and proposing with determination: these are the aces that cannot be missing from the sleeve of the successful visual merchandiser, who often has a background characterised by a passion for design and communication, or who has taken courses in fashion or interior design. Through the "Set Up Studio" module, then, a series of skills linked to the appropriate use of materials and their processing will be transmitted in order to be able to govern one's own project in the best possible way, equipping it with the correct communication.
