Course in Graphic Design & Personal Branding

Course dates:
Milan, 14-19 November 2022.
Maximum number of participants: 20
Certificates awarded:
- Certificate of attendance
- Certificate of Project Work
- Internship Attendance Certificate
To whom it is addressed:
IDI's course in Graphic Design & Personal Branding is aimed at architects, communication graduates, designers, photographers, advertising graphic designers and all those who want to approach software by delving into the field of graphic design and personal branding.

Course in Graphic Design & Personal Branding

IN THE CLASSROOM

Training course

The aim of IDI's training course in Graphic Design & Personal Branding is to train professionals in the field of graphic design with the necessary skills to also work as Personal Branding.

During the training course, under the guidance of experienced lecturers in the field, they will learn the necessary notions to approach graphics software, using it to design logos, social pages, portfolios and much more.

They will also acquire strategies to increase and implement the customer base.

The student of the Graphic Design & Personal Branding course will put into practice the skills acquired in the classroom phase already during the project workfocused on innovation and consolidation of acquired notions.

The objective of the course is to provide software skills useful to train designers with all the necessary skills to increase their Graphic Design & Personal Branding competencies with a focus on the management and expansion of customer packages.

What you will learn

The candidate will learn to use graphics software for the purpose of managing and creating a customer portfolio combined with the graphic design of the:

logo
Social page
Graphic Cv
Portfolio
Coordinated graphics linked to the Brand.

Programme

Personal branding and customer management:

Defining the market
Managing and finding new customers
Understanding the economic value of your project
Co-ordinating communication between brand and customer
How to manage a Project Brief
Creating a detailed and effective quotation for Brands
Planning work schedules and changes
Concept of lateral thinking
Corporate communication case studies
How to create a winning portfolio and graphic CV
Comment and correction of one's graphic CV and/or portfolio
Hints of marketing related to personal branding
The Brand's 'secret weapons

Module 1 Illustrator and design:

Introduction to vector graphics
Colour methods (RGB -CMYK-HSB)
The Illustrator interface
Management of drawing boards
Using colour libraries and PANTONE colours
From sketch to vector
Defining and developing a Brand
Design and creation of logos and icons
Development of a logo aimed at personal branding
Choosing colours for a logo
Handling of vectors and Bézier curves
Composite paths and path processing
Shape-making tool
From sketch to vector
Tracing tool Image and dynamic painting
Recolour Graphics Tool
Cutout masks
Font management: font pairing and how to choose the correct font for a project
Perspective grid tool
Pattern creation and management for brand recognition
Designing coordinated personal branding graphics
Appearance window management
Fusion tool
Using Illustrator in the mobile version for tablets

Module 2 Photoshop and design:

Initial Settings
Layer selections and masks
Select subject
Rebuild tool based on content
Complex contours
Outline of an image to be included in a personal branding graphic
Adjustment levels
Vector contours
Vector masks
Creating branded social graphics
Colour correction
Perspective focus
Actions and automation
Using Phostoshop in the mobile version for tablets

Module 3 InDesign and design:

Setting up the document
Management of standard and fluid layouts
Page Management
Formatting the text
Insertion and management of linked images
Character and paragraph styles
Master pages used on personal branding graphic media
Creation of a product or service catalogue linked to the Brand
Interactivity and Branded Digital Publications
Insertion of buttons, forms and multimedia elements
Output: export and print

Job opportunities

The Italian Design Institute's Graphic Design & Personal Brandig course is designed for all those who wish to learn, with the help of software: Photoshop, Illustrator and InDesign, how to build and manage a brand image.

The Personal Branding Designer may collaborate with communication companies or work as a freelancer for companies or individuals.

Phases of the route

Propaedeutics: Books and e-learning platform
Classroom phase: 48 hours of lectures (Monday to Saturday)
Project work: 45 days to develop a project following the outline provided by the lecturer
Internship: 200 hours on regional territory

Facilitations

Possibility of financing the enrolment fee Video CV editing and updating for dissemination to companies in the sector at the end of the training course in the candidate's region of preference.

How to apply

Fill out the information request form and we will contact you within a few days. In the selection of candidates the scholastic CV, work experience and motivational letter will be considered. It is possible and advisable to send a portfolio of previous works. The examining commission, considering these elements, will communicate the result of the selection and the admission to the Course.