Flower Design Course

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Rome, 4 – 9 May 2020

Do you want to become a flower designer?
The IDI Flower Design Course is a full-immersion course that will allow you to learn basic and advanced floral composition techniques, learning to manage a flower arrangement project in all its phases, from concept and design to choice of flowers and the assembly of the final composition.

What you will learn

  • Theories and techniques of floral composition
  • Elements of Botany
  • Ligation, ironing and fixing techniques
  • Wedding and events
  • Design, drawing and proportions of the floral composition
  • The manipulation of floral shapes
  • Space and volume control
  • Colors and emotions in flower arrangement
  • How to design a floral event
  • Flower marketing elements
  • Materials, accessories and professional tools

Course program

Theories and techniques of floral composition
Symmetrical and asymmetrical composition
Decorative composition
Parallel Composition
Vegetative style

Floreal Design
Elementi di botanica
Ligation, ironing and fixing techniques
Design, drawing and proportions of the floral composition
The manipulation of floral shapes
Space and volume control
Flower marketing elements

Colors and emotions in flower arrangement
Color theory
Natural style
Harmonies and color contrasts, color properties, visual communication

How to design a floral event
Architectural styles of churches and typical locations for a reception
Fabrics and furnishings in the ceremony

Materials, accessories and professional tools
Purchase of flowers
Flower treatment and conservation
Use of the floral sponge
Use of jars and containers

Job opportunities

The Flower Design Course is open to all those who wish to develop high level technical skills, to enhance their creativity and establish themselves professionally in a sector with great job opportunities, especially in the field of wedding flower design, where the florist/designer has the opportunity to work side by side with wedding planners, photographers and video makers who make the most of floral decorative art, with the common goal of generating an unforgettable emotional experience for the participants. This training course also provides all the necessary skills to work on one's own or collaborating with event organizing agencies as a technician specialized in flower arrangement.

Phases of the route

Preliminary lessons: teaching material
Lessons : 48h
Project work
Internship phase: 200-hour in a partner companies
Max. partecipants: 15

How to apply

Fill out the information request form and we will contact you within a few days. In the selection of candidates the scholastic CV, work experience and motivational letter will be considered. It is possible and advisable to send a portfolio of previous works. The examining commission, considering these elements, will communicate the result of the selection and the admission to the Course.


Possibility of financing for the registration fee;
Professional orientation meeting during the classroom phase;
Video CV creation during the full-immersion;
Revision and update of the CV;
Reports of accommodation facilities, in areas adjacent to the classroom.

Training course

Flower Design Course

The Flower Design course was created with the aim of training a professional who is an artist and able to design with creativity and refinement ornamental floral compositions, using flowers, plants and related materials (natural and artificial). The preparation of indoor and outdoor spaces for receptions, ceremonies or welcoming events, intimate private contexts, is a work of continuous research of new forms, structures and materials, which requires a thorough knowledge of the characteristics of color, shape and fragrance of numerous species of flowers and plants.At the same time it is essential to acquire the techniques of design, composition and assembly of the flower arrangement, theoretical and practical training that combines the development of manual skill with some hints of the history of the discipline, necessary to read market trends. Through a highly practical approach, the training course of the Flower Design IDI course aims to stimulate the creativity of the participants and lead them to acquire techniques and executive methods of the highest level, which allow the floral designer to unleash their potential.The final objective is to train a specialist in the preparation of decorations for events such as weddings, receptions, festivals and congresses, a figure that is fully aware of the physical and ornamental characteristics of the materials used (plants, flowers, vines, supports and artificial decorations) and know how to intervene with regard to the conservation of the environmental context and the resolution of integration problems with existing infrastructures, in harmony between nature and architecture.During the full-immersion classroom there are visits to important local churches to study their architectural forms - to be exploited to the fullest during the floral arrangement of weddings and ceremonies - and at the flower market, where students can experience in choosing the fundamental tools for their work.

Find out what you will learn


Diego S.

Felice di aver intrapreso questa esperienza. Docenti molto preparati e disponibili ad ascoltare e capire le nostre esigenze.

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Lucia S.

I docenti hanno dimostrato di avere una grandissima professionalità e competenza. Sono davvero soddisfatta dell'intero corso.

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Alessandra F.

Ci tengo a sottolineare l'estrema professionalità, simpatia e disponibilità del docente Daniele Gori, assieme all'immenso amore che nutre per la professione.

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Claudio R.

La giornata con Maya De Roo mi ha permesso di capire le proporzioni all'interno di una composizione. È stata un'ottimo docente e ha saputo trasmettere sicurezza nello svolgimento del lavoro.

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Daniela S.

Ho seguito il corso con docenti molto professionali che ci hanno seguito in tutte le fasi. Sono molto soddisfatta e ho imparato tanto.

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Silvana V.

Sono pienamente soddisfatta dell'intero percorso formativo. Altissima la competenza dei docenti.

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Luciano G.

Sono molto soddisfatto del percorso formativo seguito. Le nozioni ricevute sono state molte,pertanto mi complimento con i docenti che sono stati capaci di trasmetterle in “breve” tempo. La giornata conclusiva è stata splendida: il mio progetto ha preso forma.

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Lara B.

Punto di forza delle lezioni è stato aver affrontato sapientemente la teoria prima di metterci all’opera e la grande libertà che ci è stata concessa nella realizzazione delle composizioni: non abbiamo dovuto ricreare un facsimile, ma abbiamo dato vita a qualcosa di realmente originale. È stato entusiasmate poter lavorare con così tanti tipi di fiori.

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Our teachers

Francesca Romana Lombardi

Francesca Romana Lombardi

Francesca Romana Lombardi è attivamente impegnata da quasi vent’anni nel panorama dell’event planning. Dopo aver conseguito la laurea e un...

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Daniele Gori

Daniele Gori

Figlio d’arte, Daniele Gori ha sviluppato fin da molto giovane la passione per l’arte floreale in tutte le sue espressioni,...

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