Course in Fashion Art Direction & Styling

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The main objective of the course in Fashion Art Direction & Styling is to provide students with the necessary tools to work in the fashion industry, managing creative and visual projects that are able to communicate emotions, messages and values through images.

THE TRAINING COURSE

The training course in Fashion Art Direction & Styling is divided into modules that allow students to develop artistic and technical skills in the fashion industry and specific skills in art direction, styling and visual communication.

Students learn to create and manage visual projects, developing creative ideas for advertising campaigns, editorials and lookbooks. Fashion and market trends are also explored, with a focus on innovation and adaptation to contemporary demands.

At the end of the course, students acquire the skills to take on roles such as art director, fashion stylist, visual merchandiser, and creative director.

Who is it addressed to?

The course in fashion art direction and styling is designed for all those who wish to enter the world of fashion with a solid practical and theoretical background, whether to start a career in the industry or to specialise in a specific area. Anyone with a passion for fashion, visual aesthetics and creativity can benefit from this type of training, regardless of their background.

What you will learn

Students enrolled in the Fashion Art Direction & Styling course acquire a wide range of both technical and creative skills, covering the visual, practical and strategic aspects of fashion, to approach the fashion world from a creative and professional perspective. The programme is designed to provide students with a comprehensive preparation for working in the fashion world, both as an art director and as a fashion stylist.

Course program

Introduction to Fashion Styling
-Who is the Stylist? Historical background and evolution of the profession
-Styling Elements and Colour Theory: how to create an outfit
-Trends & Trend Setters: the fashion stylist as trend setter
-The fashion editorial and the advertising campaign: what are the tasks and activities of the stylist,
from the conception of the moodboard to the choice of shots

Fundamentals of Art Direction
-The role of the art director
-How an idea turns into a fashion project
-Creating a project identity
-Transforming project identity into product
-Construct the image that represents and reinforces the product
-Creating activities that support distribution

Sustainability and Fashion

Colour theory and psychology

Production of fashion shows and events
-How to organise a parade
-Importance of the styling and casting director in a fashion show
-Art direction during parades
-Budget and resource management

Visual Communication and Branding
-Elements of visual communication
-The power of visual storytelling
-Digital Marketing and Social Media: Marketing Strategies for Fashion

Fashion Project Management
-Project Management for Fashion
-Project management techniques
-Planning and management of activities
-Budget and resource management

Job opportunities

Those who attend the course in fashion art direction and styling have access to a variety of professional opportunities, both in freelance contexts and in structured companies. The skills acquired open the door to a variety of roles in the world of fashion, advertising, visual communication and media. Possibilities include roles in creative agencies, fashion brands, content production, consultancy, events and more. The flexibility and variety of opportunities make this sector one of the most dynamic and constantly evolving.

Course Phases

Preparatory phase: texts + online platform
Blended Classroom Phase: Online and Face-to-Face in Milan
Project work phase
Work orientation

Facilitations

Issued certificates

Classroom phase certificate
Certificate of project work

The professional figure

The fashion art director is a creative professional who manages the visual and artistic aspect of fashion-related projects such as advertising campaigns, fashion shows, publishing, branding and more. His or her role is to translate the identity of a brand or designer into images and visual concepts that are appealing, coherent and effectively communicate the message of the collection or product.The fashion stylist is a professional who is in charge of selecting, coordinating and putting together clothes, accessories and other visual elements to create looks that reflect a specific style, concept or message.The fashion stylist's main objective is to create a visually coherent and attractive image that suits the project in question, whether it is a photo shoot, a fashion show, an advertising campaign, an event or even a celebrity's public appearance.

Eccellente

Italian Design Institute ®4.4

Basato su 169 recensioni

Regina Grompone Fotografia

2 months ago

Ho seguito la Masterclass su Photoeditor&Visualstorytelling e devo dire che sono super soddisfatta della scelta. Sono una fotografa nel settore eventi e ritrattistica, è sempre importante saper comunicare con le immagini in ogni settore e con questo corso ho ampliato, approfondito e imparato ad avere una nuova visione di comunicazione. Non è solo un corso specifico di formazione, è anche un modo per mettersi a confronto in primis con i docenti, preparatissimi, seri ed aperti all’ascolto. Anche il personale del direttivo è molto presente, attento e disponibile ad ogni richiesta e informazione. Qui non solo impari, ma cresci!

Lorenzo Immacolato Masullo

2 months ago

Ho frequentato il corso in Fashion Photography e ho trovato questa esperienza molto formativa e stimolante che amplia la cultura sulla fotografia di Moda dal punto di vista teorico e pratico. I docenti sono molto preparati e amano realmente questo mestiere. Durante le lezioni pratiche ho avuto l'opportunità di scattare modelle professioniste che vengono da agenzie di Moda altamente professionali. Ringrazio questa accademia per avermi dato questa opportunità e anche di poter avere la possibilità di avere contatti con agenzie nel mondo del lavoro.

Camy Caranci

2 months ago

Ottima esperienza formativa dove ho trovato docenti molto professionali, la tutor Martina molto disponibile con noi, dei compagni di corso simpatici soprattutto bravi.. Come prima esperienza a Milano sono rimasta molto soddisfatta e colpita da questo Istituto che mi ha fatto conoscere nuove emozioni..
Ringrazio Italian Design Institute per questa esperienza.

Mariangela Molinari

3 months ago

Ho partecipato al corso di Wedding Flower Design e non potrei essere più soddisfatta della mia esperienza. Il percorso formativo è stato completo, stimolante e ricco di contenuti davvero utili. Anche lo stage è stato fondamentale: mi ha permesso di mettere subito in pratica ciò che avevo imparato e di acquisire una sicurezza che non pensavo di raggiungere in così poco tempo.

Grazie a questo corso e allo stage ho avuto l’opportunità di trovare diversi lavori nel settore in brevissimo tempo, cosa che non mi sarei mai aspettata. Mi sono trovata benissimo con l’organizzazione, i docenti e l’ambiente di apprendimento.

Consiglio questo corso a chiunque desideri entrare nel mondo del wedding: è un’esperienza formativa che apre davvero le porte al lavoro!