Online Visual Merchandiser: a new professional figure.
Neuro Web Marketing: how emotions act on people's actions.
The impulse purchase in the offline store.
The application of suggestion and persuasion in the online store.
Visual Merchandising and Visual Merchandising Web: parallels between the traditional store and the online store.
Off vr online
- visual values: showcase and homepage
- synergistic strategies
merchandise layout off and online.
- assortment strategies and sequences between the off and online stores
- promote the visual communication of the online departments
- strategies to encourage customer to visit the entire online store
- display off and online.
- application of techniques designed to display the product in the online store
- styling and photographs
- product sheets
- synergetic strategies between the off and online stores
fitting room off e online.
- information and online support guide
- interactive fitting room
off e online.
-customer service:chat, FAQ, e-mail
Off and online promotion and loyalty.
- synergies and differences
- social media strategies
-shopping cart and cash off and online.
-maintain online attractiveness
Now, Universo, Diary, Editoriale: how, who and what they tell.
Monobrand and Multibrand through the online store.
Brand Identity, Brand Image
Top of mind: how to reach the client's mind and heart
Synergies and strategies between the traditional store, the online store and social media.
How to bring customer flows to the platform
How to create a consumer experience
Temporary, Pop Up and Social Media: new spaces, formulas of experience and sales between offline stores, online and social media
Styling: concept and evolutionary process.
Stylist: job description & skills.
Typology of Stylist: corporate, freelance, editorial, retail, cinema, Vip's.
Styling Process: from the analysis of trends to the creation of images.
Process phases: trend and style research, moodboards, shooting and post production.
The fashion evolution through the decades from the 20s to the 00s:
- trend analysis and style categories.
Styling influence in the creative process.
Before and after the show.
Styling 360°. Brand Identity & Brand Awareness.
Styling application in the design of Visual Merchandising.
Creation of the set, window book and merchandising display. The introduction to the concept of the How To Wear It and its influence in the transformation of the Visual Display.
Visual Merchandiser & Stylist.
The interrelation between the two professional figures in the process of creating and communicating the product and the web identity.
Styling & e-commerce, Content Creation: The creation of images for the web.
Big e-commerce Platforms: Net-a-porter|Matches|Open Ceremony|Farfetch
E-commerce styling team Vs freelance Stylist. Specialization of the Stylist role.
Salable vs Editorial. Differences between the editorial image and the commercial images for the web.
Measurability of the business model.
Social Media: Instagram & e-commerce.
Influencers as sales tools through product placement.
Evolution in the path of reachability of a product.
E-commerce web sites Instagram Instagram: start up and new generations.
Inditex: fast fashion upgrade
Gucci: the brand restyling through storytelling
Burberry: Tradition Innovation