Fashion event planning

• What is an event
• When and why companies organise their own events
• The professional outlets for an event manager;
• How to organise a parade;
• Event management strategic plan, concept design and creative brief definition;
• Choice of location;
• Analysis of innovative set-ups - video projections and immersive experiences;
• Entertainment (catering, music, performances...);
• The direction of events & the guest journey;
• Importance of flower design and food and cake design in fashion events;
• Who works in an event?
• Importance in a fashion show of the styling and casting director;
• Supplier Search
• Analysis of historical brand events: from the Valentiniadi in Rome in 2007 to the Fendi fashion show at the Great Wall in SL in the desert (2023);

Instore events for consideration & traffic

• Analysis of various in-store activations and various digital tools for client engagement, from the revival of the instore trunk show to the digital booth, various apps;

Budget and cost analysis

• Project management (cost control, contract negotiation and final delivery);
• ROI (return on investment in sales and editorial analysis);
• Management of the artist, any summer and importance of the contractual part and permits;
• Security for the public at events;
• Safety for those working in events;

Marketing and Communication

• Events as a fashion marketing tool;
• Objectives, types of fashion events (fashion shows, open days, collab drops, press conferences, fashion shop openings) and measuring results;
• The professional figures involved;
• The briefing, event design and proposal;
• The communication plan;
• Focus on public relations and advertising;
• The message and the art of storytelling;
• The media in event communication: from the creation of expectation to the
• maximising visibility, through to post-event retention;
• Digital PR Management;
• Communicating a fashion event: the figure of the Fashion Reporter.

Seminar on integrating sustainability and innovation during fashion events