Trend research is a necessary tool for predicting future consumer needs and desires and creating innovative designs.
This course will show the wide variety of intellectual, social, cultural, aesthetic and consumer dynamics, defining what a trend is, where to look for it, how to interpret it and, once identified, how to enhance it by integrating it into the creative process.
Every artistic expression, every new behaviour, every new object can, in equal measure, contain a clue to a future trend.
The Cool Hunting course will explain how, by examining emerging social and cultural changes, it is possible to update one's thinking, renew one's approach to consumers and offer new growth opportunities to companies.
