Cool Hunting Specialisation Course

Cool Hunting Specialisation Course


Training course

This course aims to illustrate the method and tools through which new trends can be identified from their emergence to their exhaustion.

We will learn to observe the emergence of new phenomena, new lifestyles, from music to contemporary art, exploring their impact in fashion, design, entertainment and, more generally, in design culture.

We will understand together what a trend is, how to identify, investigate and interpret it through the study of new materials and technological and industrial innovations.

The second part of the course will illustrate how much and how new trends, from their emergence to their exhaustion, can affect the processes of 'innovation' in products, services and business, and how the investigation of a new trend can be integrated into the creative process and translated into marketing and communication strategies.

Various companies from different sectors will be examined: fashion, design, interior design, cosmetics, automotive, food and wine and tourism, and case studies will be modulated according to the participants' areas of interest.

Trend research is a necessary tool for predicting future consumer needs and desires and creating innovative designs.

This course will show the wide variety of intellectual, social, cultural, aesthetic and consumer dynamics, defining what a trend is, where to look for it, how to interpret it and, once identified, how to enhance it by integrating it into the creative process.

Every artistic expression, every new behaviour, every new object can, in equal measure, contain a clue to a future trend.

The Cool Hunting course will explain how, by examining emerging social and cultural changes, it is possible to update one's thinking, renew one's approach to consumers and offer new growth opportunities to companies.

What you will learn

We will teach you to explore the how and why of cultural change, imagine possible future scenarios and generate research and moodboards to support your insights. Skills to identify and define the next trend will be honed.


Trend search

  • Where trends come from: global changes, macro trends and micro phenomena
  • Lifestyle, culture and subculture
  •   Identification of past and present trends
  •   Future forecasts and trendsetting
  •  Events, exhibitions and performances
  •   Trend analysis and applications
  • Focus on macro-trends: sustainability, well-being, experience, community
  • Case studies and workshops

Material search

  • Calendars, trade fair events and seasonal succession
  • Colour in design
  •  Materials in design
  • Textile design
  • Interaction between materials, colours, techniques and finishes
  • Workshop
  • Contemporary fashions
  •  The fashion and design industry
  •  The protagonists and main actors
  • Top designers
  • The concepts behind brands and products
  •   Collections and presentations
  • Case studies

Design and development

  • Design-oriented trend research
  • Creating moodboards
  • Product development and evolution
  • Co-ordination of a project and a collection
  •  Timeless design and icons
  • Workshop

From product to market

  • Market analysis, consumerism and strategic design
  • Identifying appropriate trends for each brand and consumer
  • Vertical production
  • Communication and branding
  • Merchandising
  • Advertisement
  • Consumer behaviour
  • Trends in retail (architecture, shop format, packaging)
  • Social Media
  • Bloggers and influencers
  • Case studies

Job opportunities

A career as a trend forecaster requires a multidisciplinary approach, the curiosity to investigate the reality around us and the enthusiasm to stay one step ahead of the market.

This course will be essential for those who want to understand what dynamics move markets and how companies in different sectors plan for growth.

It will be very useful for those working in style, marketing and management and for professionals such as art and creative directors, fashion, interior and graphic designers.

Phases of the course

Propaedeutic phase
40 hours full immersion
Project work


Possibility of financing the enrolment fee Video CV editing and updating for dissemination to companies in the sector at the end of the training course in the candidate's region of preference.

How to apply

Fill out the information request form and we will contact you within a few days. In the selection of candidates the scholastic CV, work experience and motivational letter will be considered. It is possible and advisable to send a portfolio of previous works. The examining commission, considering these elements, will communicate the result of the selection and the admission to the Course by filling the application form.

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Course partners

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Company data

Sviluppo Europa s.r.l.
Via Albricci, 9 - 20122 Milan
P.I. 10282190965
unique code: M5UXCR1
[email protected]

Province Register Office. chamber of commerce Milan Monza Brianza Lodi
Fiscal Code is the VAT number
REA number MI-2519496
Share Capital 10,000

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